Yuniya Kawamura's Books

Fashioning Japanese Subcultures

By: Yuniya Kawamura

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Fashioning Japanese Subcultures

By: Yuniya Kawamura

Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.

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Page Count

215

Publisher

Berg

Published Date

ISBN 10

0857852167

ISBN 13

9780857852168

Fashion-ology

An Introduction to Fashion Studies

By: Yuniya Kawamura

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Fashion-ology

An Introduction to Fashion Studies

By: Yuniya Kawamura

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation.

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148

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Berg

Published Date

ISBN 10

1847886078

ISBN 13

9781847886071

Sneakers

Fashion, Gender, and Subculture

By: Yuniya Kawamura

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Sneakers

Fashion, Gender, and Subculture

By: Yuniya Kawamura

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

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Page Count

275

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1474262937

ISBN 13

9781474262934

Fashion-ology

Fashion Studies in the Postmodern Digital Era

By: Yuniya Kawamura

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Fashion-ology

Fashion Studies in the Postmodern Digital Era

By: Yuniya Kawamura

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field. Two two new chapters have been added for this third edition, covering 'The Diversification and Changing Landscapes of Fashion Systems' and 'Ecological and Social Sustainability in Fashion' respectively. There's also more on: - the metaverse as the latest fashion system - the de-Westernization of fashion - postmodern discourse on fashion's relationship to race, gender and class - social media as consumption, production, evaluation, and marketing - fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week There's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.

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Page Count

197

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350331899

ISBN 13

9781350331891

Doing Research in Fashion and Dress

An Introduction to Qualitative Methods

By: Yuniya Kawamura

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Doing Research in Fashion and Dress

An Introduction to Qualitative Methods

By: Yuniya Kawamura

Provides readers with a guided introduction to the key qualitative methodological approaches and shows students how ‘to do' research by combining theoretical and practical perspectives.

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Page Count

160

Publisher

Berg

Published Date

ISBN 10

1847885829

ISBN 13

9781847885821

Fashion-ology

An Introduction to Fashion Studies

By: Yuniya Kawamura

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Fashion-ology

An Introduction to Fashion Studies

By: Yuniya Kawamura

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Page Count

148

Publisher

Berg

Published Date

ISBN 10

1847886078

ISBN 13

9781847886071

Cultural Appropriation in Fashion and Entertainment

By: Yuniya Kawamura,Jung-Whan Marc de Jong

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Cultural Appropriation in Fashion and Entertainment

By: Yuniya Kawamura,Jung-Whan Marc de Jong

Is it ever acceptable to “borrow” culturally inspired ideas? Who has ownership over intangible culture? What role does power inequality play? These questions are often at the center of heated public debates around cultural appropriation, with new controversies breaking seemingly every day. Cultural Appropriation in Fashion and Entertainment offers a sociological perspective on the appropriation of race, ethnicity, class, sexuality, and religion embedded in clothing, textiles, jewelry, accessories, hairstyles and tattoos, as well as in entertainment, such as K-pop, Bhangra, and hip-hop. By providing a range of global perspectives on the adoption, adaptation, and application of both tangible and intangible cultural objects, Kawamura and de Jong help move the conversation beyond simply criticizing designers and creators to encourage nuanced discussion and raise awareness of diverse cultures in the creative industries.

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Page Count

241

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350170577

ISBN 13

9781350170575

Sneakers

Fashion, Gender, and Subculture

By: Yuniya Kawamura

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Sneakers

Fashion, Gender, and Subculture

By: Yuniya Kawamura

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Page Count

275

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1474262937

ISBN 13

9781474262934

Doing Research in Fashion and Dress

An Introduction to Qualitative Methods

By: Yuniya Kawamura

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Doing Research in Fashion and Dress

An Introduction to Qualitative Methods

By: Yuniya Kawamura

Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.

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Page Count

175

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

135008980X

ISBN 13

9781350089808

Fashioning Japanese Subcultures

By: Yuniya Kawamura

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Fashioning Japanese Subcultures

By: Yuniya Kawamura

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Page Count

215

Publisher

Berg

Published Date

ISBN 10

0857852159

ISBN 13

9780857852151

Cultural Appropriation in Fashion and Entertainment

By: Yuniya Kawamura,Jung-Whan Marc de Jong

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Cultural Appropriation in Fashion and Entertainment

By: Yuniya Kawamura,Jung-Whan Marc de Jong

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Solve jigsaw puzzle

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Page Count

241

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350170577

ISBN 13

9781350170575

Book's by Yuniya Kawamura

Fashioning Japanese Subcultures

Fashioning Japanese Subcultures

Fashion-ology

Fashion-ology

Sneakers

Sneakers

Fashion-ology

Fashion-ology

Doing Research in Fashion and Dress

Doing Research in Fashion and Dress

Fashion-ology

Fashion-ology

Cultural Appropriation in Fashion and Entertainment

Cultural Appropriation in Fashion and Entertainment

Sneakers

Sneakers

Doing Research in Fashion and Dress

Doing Research in Fashion and Dress

Fashioning Japanese Subcultures

Fashioning Japanese Subcultures

Cultural Appropriation in Fashion and Entertainment

Cultural Appropriation in Fashion and Entertainment

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