Yulong Li's Books

Public Relations Planning

A Practical Guide for Strategic Communication

By: Edward T. Vieira, Jr.,Yulong Li

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Public Relations Planning

A Practical Guide for Strategic Communication

By: Edward T. Vieira, Jr.,Yulong Li

Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website.

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Page Count

685

Publisher

Taylor & Francis

Published Date

ISBN 10

1040020143

ISBN 13

9781040020142

Educational Change Amongst English Language College Teachers in China

Transitioning from Teaching for General to Academic Purposes

By: Yulong Li

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Educational Change Amongst English Language College Teachers in China

Transitioning from Teaching for General to Academic Purposes

By: Yulong Li

This open access book provides anthropological insights into the arduous yet rewarding journeys involved in selected TESOL teachers’ pedagogical transition to teaching English for Academic Purposes (EAP) at universities in Shanghai, the largest metropolitan area in China. Applying a unique combination of ethnography and phenomenology, the book offers innovative new perspectives on teacher education research. Drawing on the latest language education theory, it outlines a practitioner-friendly approach to EAP literacy. Teacher readers will especially benefit from the case studies presented here, which provide role models for teacher change in educational reform, as well as advice on their academic careers. In addition to addressing a timely and important research gap on EAP teachers in non-Western countries, the book is the ideal choice for readers interested in an update on English education in China.

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Page Count

157

Publisher

Springer Nature

Published Date

ISBN 10

981153053X

ISBN 13

9789811530531

High-Speed Railways

Environmental Impact and Pollution Prevention and Control

By: Yulong He,Wei Tao,Changgen Mei

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High-Speed Railways

Environmental Impact and Pollution Prevention and Control

By: Yulong He,Wei Tao,Changgen Mei

High-Speed Railways: Environmental Impact and Pollution Prevention and Control considers environmental pollution and pollution control technology in the construction and operation of high-speed rail infrastructure. In six chapters, this new volume introduces high speed rail and environmental impact, considers environmental pollution and prevention in high speed railways, and covers the prediction, measurement and prevention of key environmental aspects of the railway. The title gives engineers the means to understand and mitigate the major environmental impacts of building and operating high-speed railways in the modern world. High-speed railways offer a low-carbon and environmentally-friendly future for public railways. However, building and operating high speed railways at scale causes stress both to the environment and to people living nearby. Impacts include noise, vibration, air and water pollution, electromagnetic radiation, and solid waste from construction sites and the normal operation of the railway. In turn, analyzing the impact of high speed rail has grown in urgency. - Details the impact of high-speed rail engineering on people and the environment, also considering technological solutions - Covers a wide range of environmental impacts stemming from the construction and operation of high-speed rail - Gives insights into the prediction, measurement and prevention of environmental impact, including noise, vibration and electromagnetic radiation - Provides practical information based on established engineering practice building and operating high-speed rail in China - Includes the latest standards and specifications from China and the ISO in relation to high-speed rail

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Page Count

228

Publisher

Elsevier

Published Date

ISBN 10

0443136785

ISBN 13

9780443136788

Educational Change Amongst English Language College Teachers in China

Transitioning from Teaching for General to Academic Purposes

By: Yulong Li

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Educational Change Amongst English Language College Teachers in China

Transitioning from Teaching for General to Academic Purposes

By: Yulong Li

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Page Count

157

Publisher

Springer Nature

Published Date

ISBN 10

981153053X

ISBN 13

9789811530531

Physical-Layer Security for Cooperative Relay Networks

By: Yulong Zou,Jia Zhu

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Physical-Layer Security for Cooperative Relay Networks

By: Yulong Zou,Jia Zhu

This book presents physical-layer security as a promising paradigm for achieving the information-theoretic secrecy required for wireless networks. It explains how wireless networks are extremely vulnerable to eavesdropping attacks and discusses a range of security techniques including information-theoretic security, artificial noise aided security, security-oriented beamforming, and diversity assisted security approaches. It also provides an overview of the cooperative relaying methods for wireless networks such as orthogonal relaying, non-orthogonal relaying, and relay selection.Chapters explore the relay-selection designs for improving wireless secrecy against eavesdropping in time-varying fading environments and a joint relay and jammer selection for wireless physical-layer security, where a relay is used to assist the transmission from the source to destination and a friendly jammer is employed to transmit an artificial noise for confusing the eavesdropper. Additionally, the security-reliability tradeoff (SRT) is mathematically characterized for wireless communications and two main relay-selection schemes, the single-relay and multi-relay selection, are devised for the wireless SRT improvement. In the single-relay selection, only the single best relay is chosen for assisting the wireless transmission, while the multi-relay selection invokes multiple relays for simultaneously forwarding the source transmission to the destination.Physical-Layer Security for Cooperative Relay Networks is designed for researchers and professionals working with networking or wireless security. Advanced-level students interested in networks, wireless, or privacy will also find this book a useful resource.

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Page Count

110

Publisher

Springer

Published Date

ISBN 10

3319311743

ISBN 13

9783319311746

High Speed Rail and China’s New Economic Geography

Impact Assessment from the Regional Science Perspective

By: Zhenhua Chen,Kingsley E. Haynes,Yulong Zhou,Zhaoxin Dai

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High Speed Rail and China’s New Economic Geography

Impact Assessment from the Regional Science Perspective

By: Zhenhua Chen,Kingsley E. Haynes,Yulong Zhou,Zhaoxin Dai

Presenting an analytical approach to assessing the socioeconomic impact of high speed rail in China, and using a multilevel spatial analysis approach at both the national and the regional level, this book emphasizes capturing the spatial spillover effects of rail infrastructure development on China’s economic geography in terms of land use, housing market, tourism, regional disparity, modal competition, the economy and environment.

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Page Count

377

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1785366041

ISBN 13

9781785366048

Book's by Yulong Li

Public Relations Planning

Public Relations Planning

Educational Change Amongst English Language College Teachers in China

Educational Change Amongst English Language College Teachers in China

High-Speed Railways

High-Speed Railways

Educational Change Amongst English Language College Teachers in China

Educational Change Amongst English Language College Teachers in China

Physical-Layer Security for Cooperative Relay Networks

Physical-Layer Security for Cooperative Relay Networks

High Speed Rail and China’s New Economic Geography

High Speed Rail and China’s New Economic Geography

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