Youcheng Wang's Books

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

By: Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang

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Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

By: Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

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Page Count

675

Publisher

Routledge

Published Date

ISBN 10

1317308794

ISBN 13

9781317308799

Tourism Destination Marketing

Collaborative Strategies

By: Youcheng Wang

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Tourism Destination Marketing

Collaborative Strategies

By: Youcheng Wang

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world.

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Page Count

256

Publisher

Cab International

Published Date

ISBN 10

1845936566

ISBN 13

9781845936563

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

By: Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

By: Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

675

Publisher

Routledge

Published Date

ISBN 10

1317308794

ISBN 13

9781317308799

Book's by Youcheng Wang

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

Tourism Destination Marketing

Tourism Destination Marketing

Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

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