The first edition of this popular book on particle physics received universal acclaim for its clear and readable style. In this second edition the authors have brought the subject right up to date, including the discovery of the 'top quark' and the search for the Higgs particle. The book is the result of a collaboration between a world-famous elementary particle physicist and a physicist specialising in popular science writing. Together they have produced a fascinating account of the search for the fundamental building blocks of matter. This lucid and entertaining accountwill fascinate anyone wishing to keep pace with this part of the progress of human knowledge, from scientifically educated general readers through to professional physicists.
The classical economic theory fails to truly describe the economies of prosperous societies. This is because traditional economics deals with the allocation of resources in conditions of shortage, while the urgent economic problems of a prosperous society are mainly associated with conditions of abundance.This book presents the hallmarks of a prosperous society and analyzes the special problems that it faces. It differentiates between the two types of economies: the traditional one which is based on scarcity, and the prosperous economy which is able to fulfill almost everyone's needs. The book analyzes what motivates these two types of economies, what challenges them, and what features or manifestations of success and failures characterize their current statuses and their futures.This book is an original and pioneering work. It analyzes the economy of the prosperous society from the perspective of the third decade of the 21st century. It is an interesting, engaging text on a theme that we seldom see and read about.
50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site. The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.
In The Particle Hunters, the authors give a non-technical account of the fascinating story of the search for the fundamental building blocks of matter. Beginning with the experiments of Thompson and Rutherford at the turn of the century, the book chronicles how physicists revealed layer upon layer of structure within the atom, and concludes with an up-to-date description of recent discoveries, including the 'charmed', 'beauty' and 'truth' quarks, the psi and upsilon particles, the tau lepton and the W and Z intermediate vector bosons, the carriers of the weak force. All that is required of the reader is a knowledge of a few basic concepts, such as energy, mass and electric charge. This lucid and entertaining exposition of the search for the ultimate 'elementary' particles, co-authored by a scientist who himself was responsible for many of the major steps forward in the field, will interest anyone wishing to keep pace with the progress of human knowledge, from the scientifically educated general reader, through to the professional physicist.
The classical economic theory fails to truly describe the economies of prosperous societies. This is because traditional economics deals with the allocation of resources in conditions of shortage, while the urgent economic problems of a prosperous society are mainly associated with conditions of abundance.This book presents the hallmarks of a prosperous society and analyzes the special problems that it faces. It differentiates between the two types of economies: the traditional one which is based on scarcity, and the prosperous economy which is able to fulfill almost everyone's needs. The book analyzes what motivates these two types of economies, what challenges them, and what features or manifestations of success and failures characterize their current statuses and their futures.This book is an original and pioneering work. It analyzes the economy of the prosperous society from the perspective of the third decade of the 21st century. It is an interesting, engaging text on a theme that we seldom see and read about.
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