Yoram (Jerry) Wind's Books

Driving Change

How the Best Companies are Preparing for the 21st Century

By: Yoram Wind,Jeremy Main

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Driving Change

How the Best Companies are Preparing for the 21st Century

By: Yoram Wind,Jeremy Main

Based on six years of in-depth, worldwide research at the renowned Wharton School, "Driving Change" sets forth an integrated "real world" framework of the qualities that the 21st-century enterprise must possess if it is to succeed. The authors focus on how ideas actually work in practice, showing how any corporation can be dynamic, effective and prosperous in the next millennium. Illustrations.

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Page Count

376

Publisher

Simon and Schuster

Published Date

ISBN 10

0684827441

ISBN 13

9780684827445

The Power of Impossible Thinking

Transform the Business of Your Life and the Life of Your Business

By: Colin Cook,Yoram (Jerry) R. Wind

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The Power of Impossible Thinking

Transform the Business of Your Life and the Life of Your Business

By: Colin Cook,Yoram (Jerry) R. Wind

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thinking for new solutions! Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site. The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

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Page Count

352

Publisher

Pearson Prentice Hall

Published Date

ISBN 10

0132716089

ISBN 13

9780132716086

The Network Challenge

Strategy, Profit, and Risk in an Interlinked World

By: Paul R. Kleindorfer,Yoram (Jerry) R. Wind,Robert E. Gunther

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The Network Challenge

Strategy, Profit, and Risk in an Interlinked World

By: Paul R. Kleindorfer,Yoram (Jerry) R. Wind,Robert E. Gunther

New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.” —John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California “I couldn’t wait to get my hands on this research...I have already begun to put the ideas into practice in designing next-generation open innovation networks...the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!” —Larry Huston, Creator of the “Connect and Develop” program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice “In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields—a team of experts as broad as the network challenge itself.” —Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book’s 28 original essays include CK Prahalad on networks as the new locus of competitive advantage Russell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networking Franklin Allen and Ana Babus on contagion in financial markets Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation Manuel E. Sosa on coordination networks in product development Christophe Van den Bulte and Stefan Wuyts on customer networks Christoph Zott and Raphael Amit on using business models to drive network-based strategies Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration Valery Yakubovich and Ryan Burg on network-based HR strategy Howard Kunreuther on risk management strategies for an interdependent world Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics Witold J. Henisz on network-based political and social risk management Boaz Ganor on terrorism networks And much more...

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589

Publisher

Prentice Hall Professional

Published Date

ISBN 10

0137029322

ISBN 13

9780137029327

Digital Marketing

Global Strategies from the World's Leading Experts

By: Yoram (Jerry) Wind,Vijay Mahajan

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Digital Marketing

Global Strategies from the World's Leading Experts

By: Yoram (Jerry) Wind,Vijay Mahajan

Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

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Page Count

427

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471008753

ISBN 13

9780471008750

Beyond Advertising

Creating Value Through All Customer Touchpoints

By: Yoram (Jerry) Wind,Catharine Findiesen Hays

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Beyond Advertising

Creating Value Through All Customer Touchpoints

By: Yoram (Jerry) Wind,Catharine Findiesen Hays

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119074207

ISBN 13

9781119074205

Competing in a Flat World

Building Enterprises for a Borderless World

By: Victor K. Fung,William K. Fung,Yoram (Jerry) R. Wind

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Competing in a Flat World

Building Enterprises for a Borderless World

By: Victor K. Fung,William K. Fung,Yoram (Jerry) R. Wind

“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.” –John Hagel, Chairman of Deloitte Center of Innovation “Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.” –John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge “We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.” –John Chen, Sybase Chairman, CEO and President In the “flat world,” everything changes...above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li & Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers–without owning a single factory. Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network. * Compete “network vs. network”–and win! * Create a “big-small” company that combines scale and agility * Forge loose-tight relationships with suppliers * Balance control with empowerment, stability with renewal * Manage the “bumps” in the flat world–from politics to terrorism Visit the authors' website: www.competinginaflatworld.net

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Page Count

267

Publisher

Pearson Prentice Hall

Published Date

ISBN 10

0132716054

ISBN 13

9780132716055

The Network Challenge (Chapter 17)

Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them

By: Yoram (Jerry) R. Wind,Victor K. Fung,William K. Fung

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The Network Challenge (Chapter 17)

Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them

By: Yoram (Jerry) R. Wind,Victor K. Fung,William K. Fung

If you accept, in the words of Thomas Friedman, that “the world is flat,” how do you need to reshape your organization, management, and thinking for this new terrain? This chapter offers strategies and insights on the capability for “network orchestration” that is essential in designing and managing networks that are centrally controlled. While most management education is focused on competition at the firm level, competition today is increasingly “network against network.” This changes the way we approach strategy, supply chains, building competencies, and managing enterprises. The authors examine the strategies used by successful networked companies in diverse industries. Effective network orchestration requires balancing control with empowerment of customers, suppliers, and entrepreneurial managers; and building value more from integration than specialization. While the traditional focus of core competencies has been at the firm level, the rise of networked organizations means that companies need to take a broader view. Success is based less on the competencies that the organization owns than those that it can connect to. This means that core competencies in network orchestration and learning may become increasingly important because these meta-competencies allow organizations to assemble and flexibly reconfigure the competencies needed to fulfill a customer-driven value chain.

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Pearson Education

Published Date

ISBN 10

0137015127

ISBN 13

9780137015122

Does It Feel Right? Develop the Intuition to Act Quickly

By: Yoram (Jerry) R. Wind,Colin Crook

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Does It Feel Right? Develop the Intuition to Act Quickly

By: Yoram (Jerry) R. Wind,Colin Crook

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats. Learn how to hone your intuition so you can rely on it more confidently. Your intuition is crucial to making real-world decisions. But it is very difficult to explain, and it can also be wrong, if it is based on a model that is out of sync with the current world. What is intuition? How does it help us make sense and act quickly? How can you improve it and keep it relevant?

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Publisher

Pearson Education

Published Date

ISBN 10

0132609967

ISBN 13

9780132609968

Book's by Yoram (Jerry) Wind

Driving Change

Driving Change

The Power of Impossible Thinking

The Power of Impossible Thinking

The Network Challenge

The Network Challenge

Digital Marketing

Digital Marketing

Beyond Advertising

Beyond Advertising

Competing in a Flat World

Competing in a Flat World

The Network Challenge (Chapter 17)

The Network Challenge (Chapter 17)

Does It Feel Right? Develop the Intuition to Act Quickly

Does It Feel Right? Develop the Intuition to Act Quickly

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