Programming and Interfacing with Arduino provides an in-depth understanding of the Arduino UNO board. It covers programming concepts, working and interfacing of sensors, input/output devices, communication modules, and actuators with Arduino UNO board. This book contains a large number of programming examples along with the description and interfacing details of hardware with Arduino UNO board. It discusses important topics, including SPI communication protocol, I2C communication protocol, light-emitting diode, potentiometer, analog-to-digital converter, pulse width modulation, temperature sensor LM35, humidity and temperature sensor DHT11, motor driver L293D, LED interfacing and programming, and push-button interfacing and programming. Aimed at senior undergraduate students and professionals in areas such as electrical engineering, electronics, and communication engineering, this text: Discusses construction and working of sensors, including ultrasonic sensor, temperature sensor, and optical sensor. Covers construction, working, programming, and interfacing of IO devices. Discusses programming, interfacing construction, and working of relay with the Arduino board for controlling high-voltage devices. Covers interfacing diagram of devices with the Arduino board. Provides videos demonstrating the implementation of programs on the Arduino board.
Programming and Interfacing with Arduino provides an in-depth understanding of the Arduino UNO board. It covers programming concepts, working and interfacing of sensors, input/output devices, communication modules, and actuators with Arduino UNO board. This book contains a large number of programming examples along with the description and interfacing details of hardware with Arduino UNO board. It discusses important topics, including SPI communication protocol, I2C communication protocol, light-emitting diode, potentiometer, analog-to-digital converter, pulse width modulation, temperature sensor LM35, humidity and temperature sensor DHT11, motor driver L293D, LED interfacing and programming, and push-button interfacing and programming. Aimed at senior undergraduate students and professionals in areas such as electrical engineering, electronics, and communication engineering, this text: Discusses construction and working of sensors, including ultrasonic sensor, temperature sensor, and optical sensor. Covers construction, working, programming, and interfacing of IO devices. Discusses programming, interfacing construction, and working of relay with the Arduino board for controlling high-voltage devices. Covers interfacing diagram of devices with the Arduino board. Provides videos demonstrating the implementation of programs on the Arduino board.
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
This book explores the organic lives of popular Sufi shrines in contemporary Northwest India. It traverses the worldview of shrine spaces, rituals and their complex narratives, and provides an insight into their urban and rural landscapes in the post-Partition (Indian) Punjab. What happened to these shrines when attempts were made to dissuade Sikhs, Muslims and Hindus from their veneration of popular saints in the early twentieth century? What was the fate of popular shrines that persisted even when the Muslim population was virtually wiped off as a result of migration during Partition? How did these shrines manifest in the context of the threat posed by militants in the 1980s? How did such popular practices reconfigure themselves when some important centres of Sufism were left behind in the West Punjab (now Pakistan)? This book examines several of these questions and utilizes a combination of analytical tools, new theoretical tropes and an ethnographic approach to understand and situate popular Sufi shrines so that they are both historicized and spatialized. As such, it lays out some crucial contours of the method and practice of understanding popular sacred spaces (within India and elsewhere), bridging the everyday and the metanarratives of power structures and state formation. This book will be useful to scholars, researchers and those engaged in interdisciplinary work in history, social anthropology, historical sociology, cultural studies, historical geography, religion and art history, as wel as those interested in Sufism and its shrines in South Asia.
India has witnessed a sea change in its social structure and political culture since Independence. Despite the developmental model that the country opted for, the hangover of the Raj continued to encourage fissiparous tendencies dividing the Indian populace on the basis of religion, ethnicity and caste hierarchy. This book argues for the need to develop a fresh approach to dismantling the stereotypes that have boxed the study of India’s tribal communities. It underlines the significance of region-specific strategies in place of an overarching umbrella scheme for all Indian tribes. The author studies tribes in the context of changing political and social identity, gender, extremism, caste dimensions, development issues, and offers a new perspective on tribes to accommodate the diversity and transformations within culture over time and through globalization. Lucid, accessible and rooted in contemporary realities, this volume will be of great interest to scholars and researchers of sociology and social anthropology, tribal studies, subaltern and third world studies, and politics.
The economic liberalization in India over the last three decades has provided a wealth of opportunity for entrepreneurs looking to start and expand their businesses. Since the economy opened up in the 1990s, entrepreneurial activity in the private sector has been largely responsible for the strong economic growth experienced in the country. India is presently the world’s third largest source of start-ups, and was ranked the second most entrepreneurial country in the world in the recent Global Entrepreneurship Monitor (GEM) report, ahead of large economic powerhouses such as the United States, China and the UK. Entrepreneurship in India looks at the dynamic and changing nature of entrepreneurship in India. The book examines the history of entrepreneurship in India, different entrepreneurship models adopted, the entrepreneurial ecosystem and looks at the future of entrepreneurship in the country. This book will benefit businesspeople, policy makers and researchers looking to understand more about entrepreneurship in India, and offers guidance to foreign businesses looking to engage with entrepreneurs in India.
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