Yogesh Kumar Dwivedi's Books

Mobile Marketing Channel

Online Consumer Behavior

By: Mahmud Akhter Shareef,Yogesh K. Dwivedi,Vinod Kumar

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Mobile Marketing Channel

Online Consumer Behavior

By: Mahmud Akhter Shareef,Yogesh K. Dwivedi,Vinod Kumar

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

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Page Count

150

Publisher

Springer

Published Date

ISBN 10

3319312871

ISBN 13

9783319312873

Entrepreneurship in India

By: Alexander Newman,Andrea North-Samardzic,Madhura Bedarkar,Yogesh Brahmankar

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Entrepreneurship in India

By: Alexander Newman,Andrea North-Samardzic,Madhura Bedarkar,Yogesh Brahmankar

The economic liberalization in India over the last three decades has provided a wealth of opportunity for entrepreneurs looking to start and expand their businesses. Since the economy opened up in the 1990s, entrepreneurial activity in the private sector has been largely responsible for the strong economic growth experienced in the country. India is presently the world’s third largest source of start-ups, and was ranked the second most entrepreneurial country in the world in the recent Global Entrepreneurship Monitor (GEM) report, ahead of large economic powerhouses such as the United States, China and the UK. Entrepreneurship in India looks at the dynamic and changing nature of entrepreneurship in India. The book examines the history of entrepreneurship in India, different entrepreneurship models adopted, the entrepreneurial ecosystem and looks at the future of entrepreneurship in the country. This book will benefit businesspeople, policy makers and researchers looking to understand more about entrepreneurship in India, and offers guidance to foreign businesses looking to engage with entrepreneurs in India.

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Page Count

201

Publisher

Routledge

Published Date

ISBN 10

1000460002

ISBN 13

9781000460001

Organisational Adaptations

A Pluralistic Perspective

By: Oluwaseun E. Adegbite,Antonis C. Simintiras,Yogesh K. Dwivedi,Kemefasu Ifie

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Organisational Adaptations

A Pluralistic Perspective

By: Oluwaseun E. Adegbite,Antonis C. Simintiras,Yogesh K. Dwivedi,Kemefasu Ifie

This book explores how enterprises adapt to challenges in their business environments. It focuses on the critical elements within organisations that every executive must address in order to remain competitive. It takes a pluralist approach in trying to broaden our knowledge on organisational adaptations. It also offers an exploratory delve into existing literature of organisational study. This is biased for content, context and process framework and processual analytic approach in order to identify, determine, understand the intricacies of adaptations going on in various business organisations. The book also includes a case study of how Kodak and Fujifilm responded to digitalisation of photographic film industry, which is an example of major adaptation change. Many global brands are often contending with similar issues and real life challenges. Simply put, today’s business environment demands a new way of doing business that challenges brand’s existing core business philosophy. Organisations are ‘individual’ entities in their own rights. Businesses have devised ways of surviving their environments. They do this by downsizing, merger and acquisition, business ecosystems, other forms of collaborations and strategic alliances. While this is true, current research works into generic predictors and/or concepts that enhance the transformation process are scarce. It is particularly important to align the theories and concepts of organisational adaptations with realities in the business environment. This book delves deep and explains adaptations in organisations, but also offers insight for how executives can adapt and thrive in their dynamic business environments.

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Page Count

180

Publisher

Springer

Published Date

ISBN 10

3319635107

ISBN 13

9783319635101

Electronic Word of Mouth (eWOM) in the Marketing Context

A State of the Art Analysis and Future Directions

By: Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams

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Electronic Word of Mouth (eWOM) in the Marketing Context

A State of the Art Analysis and Future Directions

By: Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

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Page Count

148

Publisher

Springer

Published Date

ISBN 10

3319524593

ISBN 13

9783319524597

E-government Development and Diffusion

Inhibitors and Facilitators of Digital Democracy

By: Yogesh Kumar Dwivedi

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E-government Development and Diffusion

Inhibitors and Facilitators of Digital Democracy

By: Yogesh Kumar Dwivedi

This book provides a comprehensive, integrative, and global assessment of the e-government evolution in terms of real-life success and failure cases"--Provided by publisher.

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Page Count

334

Publisher

IGI Global Snippet

Published Date

ISBN 10

1605667137

ISBN 13

9781605667133

Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy

Diffusion, Practice and Policy

By: Dwivedi, Yogesh K.

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Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy

Diffusion, Practice and Policy

By: Dwivedi, Yogesh K.

This book provides a comprehensive coverage of broadband deployment, diffusion, adoption, usage, and policies as they have been realized by research in many countries around the world"--Provided by publisher.

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Page Count

343

Publisher

IGI Global

Published Date

ISBN 10

1609600134

ISBN 13

9781609600136

Handbook of Research on ICT-Enabled Transformational Government: A Global Perspective

A Global Perspective

By: Weerakkody, Vishanth,Janssen, Marijn,Dwivedi, Yogesh K.

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Handbook of Research on ICT-Enabled Transformational Government: A Global Perspective

A Global Perspective

By: Weerakkody, Vishanth,Janssen, Marijn,Dwivedi, Yogesh K.

This book provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies within transformation stage e-government implementation"--Provided by publisher.

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Page Count

581

Publisher

IGI Global

Published Date

ISBN 10

1605663913

ISBN 13

9781605663913

Handbook of Research on Global Diffusion of Broadband Data Transmission

By: Dwivedi, Yogesh K.,Papazafeiropoulou, Anastasia,Choudrie, Jyoti

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Handbook of Research on Global Diffusion of Broadband Data Transmission

By: Dwivedi, Yogesh K.,Papazafeiropoulou, Anastasia,Choudrie, Jyoti

Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.

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Page Count

922

Publisher

IGI Global

Published Date

ISBN 10

1599048523

ISBN 13

9781599048529

Mobile Marketing Channel

Online Consumer Behavior

By: Mahmud Akhter Shareef,Yogesh K. Dwivedi,Vinod Kumar

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Mobile Marketing Channel

Online Consumer Behavior

By: Mahmud Akhter Shareef,Yogesh K. Dwivedi,Vinod Kumar

Average ratings

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Solve jigsaw puzzle

Age

Page Count

150

Publisher

Springer

Published Date

ISBN 10

3319312871

ISBN 13

9783319312873

Book's by Yogesh Kumar Dwivedi

Mobile Marketing Channel

Mobile Marketing Channel

Entrepreneurship in India

Entrepreneurship in India

Organisational Adaptations

Organisational Adaptations

Electronic Word of Mouth (eWOM) in the Marketing Context

Electronic Word of Mouth (eWOM) in the Marketing Context

E-government Development and Diffusion

E-government Development and Diffusion

Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy

Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy

Handbook of Research on ICT-Enabled Transformational Government: A Global Perspective

Handbook of Research on ICT-Enabled Transformational Government: A Global Perspective

Handbook of Research on Global Diffusion of Broadband Data Transmission

Handbook of Research on Global Diffusion of Broadband Data Transmission

Mobile Marketing Channel

Mobile Marketing Channel

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