Yogesh K Mishra's Books

Journy Of Idea To Screen A Guide To Film Making

By: Yogesh K Mishra

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Journy Of Idea To Screen A Guide To Film Making

By: Yogesh K Mishra

Unlock the secrets to compelling storytelling with Scripting Success. This essential guide takes you from idea generation to a polished screenplay, covering story structure, character development, dialogue, scene construction, and professional formatting. Perfect for aspiring and seasoned screenwriters, it combines practical exercises with industry insights, equipping you with the tools to create captivating scripts that resonate with audiences. Embark on your screenwriting journey and bring your unique stories to life!

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Page Count

343

Publisher

BFC Publications

Published Date

ISBN 10

9363703088

ISBN 13

9789363703087

Organisational Adaptations

A Pluralistic Perspective

By: Oluwaseun E. Adegbite,Antonis C. Simintiras,Yogesh K. Dwivedi,Kemefasu Ifie

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Organisational Adaptations

A Pluralistic Perspective

By: Oluwaseun E. Adegbite,Antonis C. Simintiras,Yogesh K. Dwivedi,Kemefasu Ifie

This book explores how enterprises adapt to challenges in their business environments. It focuses on the critical elements within organisations that every executive must address in order to remain competitive. It takes a pluralist approach in trying to broaden our knowledge on organisational adaptations. It also offers an exploratory delve into existing literature of organisational study. This is biased for content, context and process framework and processual analytic approach in order to identify, determine, understand the intricacies of adaptations going on in various business organisations. The book also includes a case study of how Kodak and Fujifilm responded to digitalisation of photographic film industry, which is an example of major adaptation change. Many global brands are often contending with similar issues and real life challenges. Simply put, today’s business environment demands a new way of doing business that challenges brand’s existing core business philosophy. Organisations are ‘individual’ entities in their own rights. Businesses have devised ways of surviving their environments. They do this by downsizing, merger and acquisition, business ecosystems, other forms of collaborations and strategic alliances. While this is true, current research works into generic predictors and/or concepts that enhance the transformation process are scarce. It is particularly important to align the theories and concepts of organisational adaptations with realities in the business environment. This book delves deep and explains adaptations in organisations, but also offers insight for how executives can adapt and thrive in their dynamic business environments.

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Page Count

180

Publisher

Springer

Published Date

ISBN 10

3319635107

ISBN 13

9783319635101

India and Nuclear Asia

Forces, Doctrine, and Dangers

By: Yogesh Joshi,Frank O'Donnell

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India and Nuclear Asia

Forces, Doctrine, and Dangers

By: Yogesh Joshi,Frank O'Donnell

India's nuclear profile, doctrine, and practices have evolved rapidly since the country’s nuclear breakout in 1998. However, the outside world's understanding of India's doctrinal debates, forward-looking strategy, and technical developments are still two decades behind the present. India and Nuclear Asia will fill that gap in our knowledge by focusing on the post-1998 evolution of Indian nuclear thought, its arsenal, the triangular rivalry with Pakistan and China, and New Delhi's nonproliferation policy approaches. Yogesh Joshi and Frank O'Donnell show how India's nuclear trajectory has evolved in response to domestic, regional, and global drivers. The authors argue that emerging trends in all three states are elevating risks of regional inadvertent and accidental escalation. These include the forthcoming launch of naval nuclear forces within an environment of contested maritime boundaries; the growing employment of dual-use delivery vehicles; and the emerging preferences of all three states to employ missiles early in a conflict. These dangers are amplified by the near-absence of substantive nuclear dialogue between these states, and the growing ambiguity of regional strategic intentions. Based on primary-source research and interviews, this book will be important reading for scholars and students of nuclear deterrence and India's international relations, as well as for military, defense contractor, and policy audiences both within and outside South Asia.

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Page Count

252

Publisher

Georgetown University Press

Published Date

ISBN 10

1626166188

ISBN 13

9781626166189

Mobile Marketing Channel

Online Consumer Behavior

By: Mahmud Akhter Shareef,Yogesh K. Dwivedi,Vinod Kumar

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Mobile Marketing Channel

Online Consumer Behavior

By: Mahmud Akhter Shareef,Yogesh K. Dwivedi,Vinod Kumar

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

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Page Count

150

Publisher

Springer

Published Date

ISBN 10

3319312871

ISBN 13

9783319312873

GaN Transistor Modeling for RF and Power Electronics

Using The ASM-HEMT Model

By: Yogesh Singh Chauhan,Ahtisham Ul Haq Pampori,Sheikh Aamir Ahsan

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GaN Transistor Modeling for RF and Power Electronics

Using The ASM-HEMT Model

By: Yogesh Singh Chauhan,Ahtisham Ul Haq Pampori,Sheikh Aamir Ahsan

GaN Transistor Modeling for RF and Power Electronics: Using The ASM-GaN-HEMT Model covers all aspects of characterization and modeling of GaN transistors for both RF and Power electronics applications. Chapters cover an in-depth analysis of the industry standard compact model ASM-HEMT for GaN transistors. The book details the core surface-potential calculations and a variety of real device effects, including trapping, self-heating, field plate effects, and more to replicate realistic device behavior. The authors also include chapters on step-by-step parameter extraction procedures for the ASM-HEMT model and benchmark test results. GaN is the fastest emerging technology for RF circuits as well as power electronics. This technology is going to grow at an exponential rate over the next decade. This book is envisioned to serve as an excellent reference for the emerging GaN technology, especially for circuit designers, materials science specialists, device engineers and academic researchers and students. - Provides an overview of the operation and physics of GaN-based transistors - Features in-depth description (by the developers of the model) of all aspects of the industry standard ASM-HEMT model for GaN circuits - Details parameter extraction of GaN devices and measurement data requirements for GaN model extraction

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Page Count

262

Publisher

Elsevier

Published Date

ISBN 10

0323999409

ISBN 13

9780323999403

Endolichenic Fungi: Present and Future Trends

By: Manish Tripathi,Yogesh Joshi

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Endolichenic Fungi: Present and Future Trends

By: Manish Tripathi,Yogesh Joshi

This book draws the reader into the latest debate on fungal diversity and the concept of lichen symbiosis. Chapters of this book cohere around four general themes: endolichenic fungi, isolation and culture, identification and bioactive potential. This is a highly informative book providing scientific insight for scholars interested in lichens and fungi. This research intrigues readers with this fascinating and less known fungal community residing inside lichens and arouses curiosity among lichenologists and mycologists about these fungi and their potential. This treatise provokes debate on the definition of lichen and its compositional organisms and invites further investigations on this topic by adding to the scholarly debate with various new perspectives on endolichenic fungi in the last chapter. Not only this, it also clarifies the differences between endolichenic fungi, mycorrhiza and lichenicolous fungi and the fungi found freely in air, water and soil and contributes to the development of the new field of endolichenic fungi. This book supports readers to build their knowledge through helpful case studies conducted throughout the globe and plentiful figures and illustrations and chemical structures of the novel compounds harvested from endolichenic fungi. This book covers both classical and cutting-edge technologies in the field of endolichenic fungi and offers step-by-step procedures for isolation and identification of endolichenic fungi and further contributes in how one can harvest the secondary metabolites from endolichenic fungi. This book shares the knowledge of some highly experienced authorities in the field of lichenology, mycology and endolichenic fungi and offers a first stop for specialists who need information about particular aspects in the field of endolichenic fungi. This research will equip researchers, professors, professionals working in this field to understand lichens and its intricate internal ecosystem with a fresh perspective and also enables readers to explore further through annotated references to other works.

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Page Count

190

Publisher

Springer

Published Date

ISBN 10

9811372683

ISBN 13

9789811372681

Spatializing Popular Sufi Shrines in Punjab

Dreams, Memories, Territoriality

By: Yogesh Snehi

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Spatializing Popular Sufi Shrines in Punjab

Dreams, Memories, Territoriality

By: Yogesh Snehi

This book explores the organic lives of popular Sufi shrines in contemporary Northwest India. It traverses the worldview of shrine spaces, rituals and their complex narratives, and provides an insight into their urban and rural landscapes in the post-Partition (Indian) Punjab. What happened to these shrines when attempts were made to dissuade Sikhs, Muslims and Hindus from their veneration of popular saints in the early twentieth century? What was the fate of popular shrines that persisted even when the Muslim population was virtually wiped off as a result of migration during Partition? How did these shrines manifest in the context of the threat posed by militants in the 1980s? How did such popular practices reconfigure themselves when some important centres of Sufism were left behind in the West Punjab (now Pakistan)? This book examines several of these questions and utilizes a combination of analytical tools, new theoretical tropes and an ethnographic approach to understand and situate popular Sufi shrines so that they are both historicized and spatialized. As such, it lays out some crucial contours of the method and practice of understanding popular sacred spaces (within India and elsewhere), bridging the everyday and the metanarratives of power structures and state formation. This book will be useful to scholars, researchers and those engaged in interdisciplinary work in history, social anthropology, historical sociology, cultural studies, historical geography, religion and art history, as well as those interested in Sufism and its shrines in South Asia.

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Page Count

221

Publisher

Taylor & Francis

Published Date

ISBN 10

0429515634

ISBN 13

9780429515637

Environmental Toxicology

By: Pankaj Gupta,Amit Chanjta,Yogesh Mehta

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Environmental Toxicology

By: Pankaj Gupta,Amit Chanjta,Yogesh Mehta

Eco-toxicology, an offshoot of toxicology, is a multidisciplinary science that integrates toxicology and ecology by drawing knowledge and procedures from both fields. It analyses the effects of toxic chemicals or biological agents on living organisms at different levels of organization. Eco-toxicology classifies different contaminants, their characteristics, release and ecological fate, and predicts their effects so that timely action can be taken to prevent or minimize any detrimental effects. Environmental Toxicology starts with the basics of toxicology, briefly touching on the sources of toxic compounds, classification of toxicants, and factors affecting toxicity, and then elaborates on heavy metal toxicity. The individual chapters on various heavy metals and radioactive metals discuss the sources and routes of exposure, aetiology, pathophysiology, clinical manifestations, and mechanisms of toxicity, toxicological effects, diagnosis, treatment, management, and ecological impact. The book covers the field in its greatest width and provides an insight into pesticide and radiation toxicity, and recent advances in eco-toxicology, with special focus on the removal of HMs and the latest bioremediation techniques. This book serves as a reference work for advanced students pursuing degrees in environmental toxicology and across various disciplines, such as biomedical and environmental sciences, toxicology, eco-toxicology, pharmacology, public health, etc. and all interested in learning the concepts of eco-toxicology. Features: A systematic overview of the key concepts of eco-toxicology, its relationship with other disciplines, and recent advances in the area Detailed classification of toxicants, types of toxicity, and mechanism of the action of toxicants An in-depth coverage of topics on the mechanism toxicity of HMs, in addition to exclusive sections on pesticide and radiation toxicity A fact file in each chapter, highlighting its key points Flow charts, tables, diagrams, and illustrations in easily understandable language

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Page Count

355

Publisher

CRC Press

Published Date

ISBN 10

1003814514

ISBN 13

9781003814511

Book's by Yogesh K Mishra

Journy Of Idea To Screen A Guide To Film Making

Journy Of Idea To Screen A Guide To Film Making

Organisational Adaptations

Organisational Adaptations

India and Nuclear Asia

India and Nuclear Asia

Mobile Marketing Channel

Mobile Marketing Channel

GaN Transistor Modeling for RF and Power Electronics

GaN Transistor Modeling for RF and Power Electronics

Endolichenic Fungi: Present and Future Trends

Endolichenic Fungi: Present and Future Trends

Spatializing Popular Sufi Shrines in Punjab

Spatializing Popular Sufi Shrines in Punjab

Environmental Toxicology

Environmental Toxicology

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