Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
Equips the reader with the skills necessary to communicate effectively with customers and to promote a positive image of their facilities. The book provides general guidance on the public relations function and relates the principles of PR to specific opportunities and constraints which face leisure organizatios. It covers areas such as public relations strategy, dealing with the media, relationships with other organizations, sponsorship, crisis communication and evaluation and research.
This detailed guide to London and its environs has been revised and updated, and provides coverage of Buckingham Palace and Hampton Court Palace. Many museum descriptions have been rewritten, including the British Museum and the Royal Academy, as well as the Spirit of London at Madame Tussaud's.
Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future. A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? Sustainability and global warming are not just buzz words but will have a real impact on public and private institutions and their visitor patterns. Population patterns are also changing with new immigrants arriving and the proportion of over 60s increases in Western countries. Cultural tourism has enjoyed a great surge in popularity and huge investments are being made in museums, galleries and events. Marketing and PR play a crucial role in the success of such ventures and will be illustrated with case studies from the UK, US, Canada, Australia, Middle East and China. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions is aimed at students of marketing, museums, culture and heritage as well as professionals working in a range of cultural organisations from small to large and at different stages of market development from new entrants to those offering mature products. This includes museums, galleries, heritage and visitor attractions, community organisations, as well as organisers of festivals, markets, craft fairs and temporary exhibitions.
This study explores the flow of information within and among academic disciplines in the social sciences and humanities through analyses of the patterns of scholarly book reviewing. An elite sample of scholarly monographs published by university presses between 1971 and 1990 was used. Beginning with Derek de Solla Price, the measurement of communication within the disciplines of science has been ongoing. In the present book that field of inquiry is summarized and provides a basis for examining the flow of information in the social sciences and humanities.
In the late 19th century, the so-called »German Method«, which employed spoken language in deaf education, triumphed all over the Western world. At the same time as deaf German schoolchildren were taught to articulate and read lips, an emancipation movement of signing deaf adults emerged across the German Empire. This book tells the story of how deaf people moved from being isolated objects of administration or education, depending on welfare or working in the fields, to becoming an urban middle class collective with claims of self-determination. Main questions addressed in this first comprehensive work on one of the world's oldest movements of disabled people include how deaf organisations emerged, what they fought for, and who was left behind.
Gender Equality on a Grand Tour. Politics and Institutions – the Nordic Council, Sweden, Lithuania and Russia explores the politics around the establishment, development and transformation of gender equality institutions in the Nordic countries (on the example of Sweden), in the former communist countries east of the Baltic Sea region (the example of Lithuania) and in the northwestern part of Russia. The authors analyze the interplay between the internationalization and Europeanization of gender equality on the one hand and national and local contexts on the other. Gender Equality on a Grand Tour also is the first study to explore the role of one of the leading transnational actors in the region - the Nordic Council and the Nordic Council of Ministers - in gender equality institutionalization in the Baltic Sea region.
Ylva Grufstedt investigates the role of counterfactuals in uses of history through game designers and through digital strategy games. It discusses the content, form and perspectives that define different types of counterfactuals in the context of game-making – an effort to outline and detail the values and frameworks that shape the past in this popular media.
A novelist and a neuroscientist uncover the secrets of human memory. What makes us remember? Why do we forget? And what, exactly, is a memory? With playfulness and intelligence, Adventures in Memory answers these questions and more, offering an illuminating look at one of our most fascinating faculties. The authors—two Norwegian sisters, one a neuropsychologist and the other an acclaimed writer—skillfully interweave history, research, and exceptional personal stories, taking readers on a captivating exploration of the evolving understanding of the science of memory from the Renaissance discovery of the hippocampus—named after the seahorse it resembles—up to the present day. Mixing metaphor with meta-analysis, they embark on an incredible journey: “diving for seahorses” for a memory experiment in Oslo fjord, racing taxis through London, and “time-traveling” to the future to reveal thought-provoking insights into remembering and forgetting. Along the way they interview experts of all stripes, from the world’s top neuroscientists to famous novelists, to help explain how memory works, why it sometimes fails, and what we can do to improve it. Filled with cutting-edge research and nimble storytelling, the result is a charming—and memorable—adventure through human memory.
What makes us remember? Why do we forget? And what, exactly, is a memory? Diving for Seahorses answers these questions and more, offering an illuminating look at one of our most fascinating faculties: our memory. Sisters Hilde and Ylva Østby – one an acclaimed writer the other a neuropsychologist—skilfully interweave history, research and personal stories in this fascinating exploration of the evolving science of memory from its Renaissance beginnings to the present day. They interview top neuroscientists, famous novelists, taxi drivers and quizmasters to help explain how memory works, why it sometimes fails and what we can do to improve it. Filled with cutting-edge research and compelling case studies, the result is a gripping—and unforgettable—adventure through human memory. ‘UNFORGETTABLE – so many fascinating people, stories and brilliant techniques. I’ll never trust a memory again.’ — Robyn Williams, presenter of The Science Show ‘Gorgeously researched and written. Be prepared to emerge with a different sense of your life’s memories.’ — David Eagleman, neuroscientist and New York Times bestselling author of The Brain
Reclaim the witch within—a hands-on guide to magical spellcasting and self-discovery Witchcraft is a vast and varied range of magical rituals and beliefs—which means refining and deepening your craft can seem overwhelming at first. A Practical Guide for Witches is a simple but comprehensive reference to guide you through using witchcraft in all aspects of your life. It's a solid foundation of knowledge and wisdom that empowers your practice to grow. Inside you'll find approachable spells, nourishing rituals, and encouraging advice that can help all witches channel their energy into everything from blessing house plants, to soothing a broken heart, lighting candles for protection, and attracting good luck. This powerful guide for witches is: Truly practical—No matter where you are on your path, this book draws on all types of witchcraft to help you tap into the enchantment of daily life. Find your roots—Explore a brief history of witches and an introduction to magical practices like manifestations, setting intentions, the phases of the moon, and building altars to the seasons. Magic for all areas of life—Use your craft to strengthen your health, happiness, relationships, career, and beyond. Awaken your power and infuse magic into everything you do with A Practical Guide for Witches.
Governing environmental risk, particularly large-scale transboundary risks associated with climate change and pollution, is one of the most pressing problems facing society.
This book examines the world of finance and the role of gender within it. It looks at the financial services industry, arguably the most powerful and remunerative sector that exists, and shows how it was created by men for men. The author explains how historically women were excluded, how minimal progress has been made, and outlines how the sector still needs to change to function effectively in a modern, equal opportunities world. Addressing gender inequality in financial services is of utmost urgency and importance because of the extent to which it affects women in all stages of life. Women’s exclusion in financial services is also mirrored by how men have been excluded from parenting through a similar set of societal expectations, government legislation and corporate policies. The author maintains that to succeed, we need to address both financial services and parenting. To do so we need regulatory support. Because of its power and dominance, the financial services industry has the opportunity to lead this change and to champion gender equal practices. These practices are economically beneficial to all participants, not only female employees and consumers. We all need these benefits as we rebuild our economies following the COVID-19 pandemic. The book makes an important contribution to the critical and increasing awareness of gender concerns. It presents insights drawn from original research and data about gender biases. The book is an essential secondary text for a range of university courses, including economics, finance and accounting, business studies and gender related courses, as well as MBAs and Executive Education programmes that focus on gender in business. It is also a must read for policy makers, managers in financial services institutions and any other businesses that seek to attract the growing market of female consumers, employees and business leaders.
Pierre Bourdieu has been an extraordinarily influential figure in the sociology of music. For over four decades, his concepts have helped to generate both empirical and theoretical interventions in the field of musical study. His impact on the sociology of music taste, in particular, has been profound, his ideas directly informing our understandings of how musical preferences reflect and reproduce inequalities between social classes, ethnic groups, and men and women. Bourdieu and the Sociology of Music Education draws together a group of international researchers, academics and artist-practitioners who offer a critical introduction and exploration of Pierre Bourdieu’s rich generative conceptual tools for advancing sociological views of music education. By employing perspectives from Bourdieu’s work on distinction and judgement and his conceptualisation of fields, habitus and capitals in relation to music education, contributing authors explore the ways in which Bourdieu’s work can be applied to music education as a means of linking school (institutional habitus) and learning, and curriculum and family (class habitus). The volume includes research perspectives and studies of how Bourdieu’s tools have been applied in industry and educational contexts, including the primary, secondary and higher music education sectors. The volume begins with an introduction to Bourdieu’s contribution to theory and methodology and then goes on to deal in detail with illustrative substantive studies. The concluding chapter is an extended essay that reflects on, and critiques, the application of Bourdieu’s work and examines the ways in which the studies contained in the volume advance understanding. The book contributes new perspectives to our understanding of Bourdieu’s tools across diverse settings and practices of music education.
After moving from Northern England for her university studies, Sienna Archer is now making a name for herself in London’s business district, seemingly far away from where she started. Her personal life, however, is a different matter; apparently, being an independent woman with a career is still far from ideal when it comes to dating, and to add insult to injury, she is haunted by a betrayal in the past she cannot seem to shake, and that only reinforces her professional aspirations. A chance meeting with professional footballer Nicolo Di Luca on a business trip to Ancona drastically changes everything, and back in London, Sienna finds her rational, single-minded reality upended. Striving to follow her best friend’s advice to move on as she battles with her past and what she truly wants out of her career, she gradually begins to question the choices she has made, and wonder whether a part of her heart never really left Italy. As the football season nears its culmination and unexpected challenges present themselves closer to home, Sienna must face her own demons and decide what truly matters. But is a spark enough to bridge not only geographical distance but also two completely different lives? Tango in Italian is a story of love, science and football, and about how following your heart can lead you to the most unexpected places.
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