Yanwu Yang's Books

Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

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Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

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Page Count

213

Publisher

Elsevier

Published Date

ISBN 10

0124115047

ISBN 13

9780124115040

Record of Daily Knowledge and Collected Poems and Essays

Selections

By: Yanwu Gu

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Record of Daily Knowledge and Collected Poems and Essays

Selections

By: Yanwu Gu

Gu Yanwu pioneered the late-Ming and early Qing-era practice of Han Learning, or Evidential Learning, favoring practical over theoretical approaches to knowledge. He strongly encouraged scholars to return to the simple, ethical precepts of early Confucianism, and in his best-known work, Rizhi lu (Record of Daily Knowledge), he applied this paradigm to literature, government, economics, history, education, and philology. This volume includes translations of selected essays from Rizhi lu and Gu Yanwu's Shiwen Ji (Collected Poems and Essays), along with an introduction explaining the personal and political dimensions of the scholar's work. Gu Yanwu wrote the essays and poems featured in this volume while traveling across China during the decades immediately after the fall of the Ming Dynasty. They merge personal observation with rich articulations of Confucian principles and are, as Gu said, "not old coin but copper dug from the hills." Like many of his contemporaries, Gu Yanwu believed the Ming Dynasty had suffered from an overconcentration of power in its central government and recommended decentralizing authority while strengthening provincial self-government. In his introduction, Ian Johnston recounts Gu Yanwu's personal history and reviews his published works, along with their scholarly reception. Annotations accompany his translations, and a special essay on feudalism by Tang Dynasty poet and scholar Liu Zongyuan (773–819) provides insight into Gu Yanwu's later work on the subject.

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Page Count

348

Publisher

Columbia University Press

Published Date

ISBN 10

0231542674

ISBN 13

9780231542678

A Study of Suicide in Rural China

By: Yanwu Liu

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A Study of Suicide in Rural China

By: Yanwu Liu

This book identifies and analyzes the significant regional differences in suicide rates of various age groups and different sexes among Chinese rural residents. It goes beyond the analytic dichotomy in traditional Western suicide studies and argues that the phenomena of suicide among Chinese farmers are the result of a combination of social structure and social action, rather than being determined by either of these two factors alone. This study analyses suicide rates among young married women in rural areas as well as those of elderly people in rural areas. The responsive trend for the near future is also projected. The underlying dynamics and causal mechanisms of these phenomena are carefully analyzed using an innovative “structure – action theory” framework.

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Page Count

152

Publisher

Springer Nature

Published Date

ISBN 10

9811957010

ISBN 13

9789811957017

China Highway Canyon Bridges

By: Zhendong Huang,Yanwu Li

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China Highway Canyon Bridges

By: Zhendong Huang,Yanwu Li

This book presents 108 canyon bridges that best represent the highest level of bridge construction in China and is divided into four chapters including suspension bridge, cable-stayed bridge, arch bridge and beam bridge. It introduces the definition of canyon bridge for the first time and gives an overview of each bridge's structural characteristics, design and construction techniques, as well as management and maintenance measures. Furthermore, this book provides elevation layout drawings and real view pictures. Chinese version of this book was awarded “Fan Lichu Book Prize” by Bridge and Structure Committee of China Civil Engineering Society in August 2020. It is the first book accounting of canyon bridges and appeals to a wide readership, from bridge designers and engineers to the general public who has interests to learn bridge construction in mountainous areas.

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Page Count

226

Publisher

Springer Nature

Published Date

ISBN 10

9811644314

ISBN 13

9789811644313

Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

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Budget Constraints and Optimization in Sponsored Search Auctions

By: Yanwu Yang,Feiyue Wang

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Solve jigsaw puzzle

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Page Count

213

Publisher

Elsevier

Published Date

ISBN 10

0124115047

ISBN 13

9780124115040

Book's by Yanwu Yang

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions

Record of Daily Knowledge and Collected Poems and Essays

Record of Daily Knowledge and Collected Poems and Essays

A Study of Suicide in Rural China

A Study of Suicide in Rural China

China Highway Canyon Bridges

China Highway Canyon Bridges

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions

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