Yanru Chen's Books

Communication Campaigns and National Integration in China’s Market Economy Era

Reviving the National Soul

By: Yanru Chen

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Communication Campaigns and National Integration in China’s Market Economy Era

Reviving the National Soul

By: Yanru Chen

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

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Page Count

245

Publisher

Springer

Published Date

ISBN 10

9812877339

ISBN 13

9789812877338

Innovations in Communication Theories

The Man Is the Message

By: Yanru Chen

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Innovations in Communication Theories

The Man Is the Message

By: Yanru Chen

This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.

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Page Count

211

Publisher

Springer Nature

Published Date

ISBN 10

981158415X

ISBN 13

9789811584152

Urban and Rural Students’ Access to Elite Chinese Universities

Contextualising Bourdieu in China

By: Yanru Xu

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Urban and Rural Students’ Access to Elite Chinese Universities

Contextualising Bourdieu in China

By: Yanru Xu

Studies have shown the disparities between urban and rural students accessing elite universities in China, a phenomenon which Xu explores in this groundbreaking book. She argues that such disparities follow a Bourdieusian capital approach showing how urban parents increased capital benefits the advancement of their children’s education. This book qualitatively explores urban and rural students’ life stories prior to their elite university entry through interviews with both parents and students. It seeks a ‘reflective reappropriation’ of Bourdieu’s notions in understanding Chinese urban and rural students’ academic success. In addition to the implications for Chinese domestic and international scholars’ understanding of the mediating role of rurality, higher education access, and Chinese policy makers’ ongoing initiatives on the hukou reform, this book promotes the global reflections on the development and promotion of national analytical concepts in understanding contextualised educational issues to advance knowledge co-production. This engaging text will be of interest to students and researchers across the fields of global higher education and sociology of education in East Asia, as well as policymakers working towards increased participation, equity and social justice in higher education worldwide.

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Page Count

205

Publisher

Taylor & Francis

Published Date

ISBN 10

1000936821

ISBN 13

9781000936827

Contract Theory for Wireless Networks

By: Yanru Zhang,Zhu Han

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Contract Theory for Wireless Networks

By: Yanru Zhang,Zhu Han

This book presents theoretical research between wireless communications, networking, and economics using the framework of contract theory. This work fills a void in the literature by closely combining contract theoretical approaches with wireless networks design problems. Topics covered include classification in contract theory, reward design, adverse selection, and moral hazard. The authors also explore incentive mechanisms for device-to-device communication in cellular networks, insurance plans for service assurance in cloud computing markets with incomplete information, multi-dimensional incentive mechanisms and tournament based incentive mechanisms in mobile crowdsourcing. Financial applications include financing contracts with adverse selection for spectrum trading in cognitive radio networks and complementary investment of infrastructure and service providers in wireless network visualization. This book offers a useful reference for engineers and researchers in the wireless communication community who seek to integrate the notions from contract theory and wireless engineering, while emphasizing on how contract theory can be applied in wireless networks. It is also suitable for advanced-level students studying information systems or communications engineering.

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Page Count

131

Publisher

Springer

Published Date

ISBN 10

331953288X

ISBN 13

9783319532882

Innovations in Communication Theories

The Man Is the Message

By: Yanru Chen

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Innovations in Communication Theories

The Man Is the Message

By: Yanru Chen

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Solve jigsaw puzzle

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Page Count

211

Publisher

Springer Nature

Published Date

ISBN 10

981158415X

ISBN 13

9789811584152

Communication Campaigns and National Integration in China’s Market Economy Era

Reviving the National Soul

By: Yanru Chen

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Communication Campaigns and National Integration in China’s Market Economy Era

Reviving the National Soul

By: Yanru Chen

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N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

245

Publisher

Springer

Published Date

ISBN 10

9812877339

ISBN 13

9789812877338

Book's by Yanru Chen

Communication Campaigns and National Integration in China’s Market Economy Era

Communication Campaigns and National Integration in China’s Market Economy Era

Innovations in Communication Theories

Innovations in Communication Theories

Urban and Rural Students’ Access to Elite Chinese Universities

Urban and Rural Students’ Access to Elite Chinese Universities

Contract Theory for Wireless Networks

Contract Theory for Wireless Networks

Innovations in Communication Theories

Innovations in Communication Theories

Communication Campaigns and National Integration in China’s Market Economy Era

Communication Campaigns and National Integration in China’s Market Economy Era

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