Yannick Lung's Books

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

By: Christophe Midler,Bernard Jullien,Yannick Lung

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Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

By: Christophe Midler,Bernard Jullien,Yannick Lung

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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Page Count

153

Publisher

CRC Press

Published Date

ISBN 10

1351712039

ISBN 13

9781351712033

Basics Vorkurs Medizin

By: Paul Yannick Windisch

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Basics Vorkurs Medizin

By: Paul Yannick Windisch

Mit dem "Vorkurs Medizin schnell fit fürs Medizinstudium! GUT: umfassende Wiederholung der Grundlagenfächer Mathematik, Chemie, Biochemie, Biologie und Physik, damit Sie gut vorbereitet dem Tempo der Vorlesungen folgen können. BESSER: das Buch knüpft an das Wissen aus der Oberstufe an und baut die naturwissenschaftlichen Grundlagen auf, die fürs Medizinstudium notwendig sind. So klappt der Start in die Vorklinik! BASICS: schneller Einstieg garantiert: pro Thema eine übersichtliche Doppelseite, viele Abbildungen und die beliebte Zusammenfassung - und passend dazu Übungsfragen zu jedem Fach. Das sind Ihre Vorteile: das Wesentliche zum Thema in leicht verständlicher Form schnell fit für den Einstieg ins Medizinstudium alle Grundlagenfächer in einem Buch

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Page Count

161

Publisher

Fischer Gustav Verlag GmbH & Company KG

Published Date

ISBN 10

3437097687

ISBN 13

9783437097683

Gas Phase Reactions in Organic Synthesis

By: Yannick Vallee

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Gas Phase Reactions in Organic Synthesis

By: Yannick Vallee

Flash Vacuum Thermolysis (FVT) techniques have become well-established methods and occupy an increasingly important place in synthesis. Gas Phase Reactions in Organic Synthesis is a complete review of the applications of flash vacuum thermolysis in organic chemistry; it features new developments in FVT, flow thermolysis and vacuum gas-solid reactions which have appeared in scientific literature since 1980.

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Page Count

322

Publisher

CRC Press

Published Date

ISBN 10

9056990810

ISBN 13

9789056990817

Hold Fast Your Crown

A Novel

By: Yannick Haenel

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Hold Fast Your Crown

A Novel

By: Yannick Haenel

A story of madness, art, alcohol and creativity…elegantly translated…vivid." —New York Times An exasperated writer obsessed with American cinema embarks on an increasingly bizarre journey in this heady, engrossing novel. A man writes an enormous screenplay on the life of Herman Melville. Not a single producer is interested in it. One day, someone gives him the phone number of the great American filmmaker Michael Cimino, legendary director of The Deer Hunter and Heaven's Gate. A meeting is arranged in New York, and Cimino reads the manuscript. What follows is a series of crazy adventures through Ellis Island, the Musée de la Chasse in Paris, a lake in Italy. We run into Isabelle Huppert, Diana the hunting goddess, a Dalmatian named Sabbat, a diabolical neighbor, and two shady characters with conspicuous mustaches. There's also a pretty PhD student, an unpleasant concierge, and an aggressive maître d' who looks like Emmanuel Macron... This improbable, insightful tale bridges the divide between cinema and literature in unexpected ways that are at once gratifying and profound.

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Page Count

337

Publisher

Other Press, LLC

Published Date

ISBN 10

1590519752

ISBN 13

9781590519752

Acting in an Uncertain World

An Essay on Technical Democracy

By: Michel Callon,Pierre Lascoumes,Yannick Barthe

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Acting in an Uncertain World

An Essay on Technical Democracy

By: Michel Callon,Pierre Lascoumes,Yannick Barthe

A call for a new form of democracy in which “hybrid forums” composed of experts and laypeople address such sociotechnical controversies as hazardous waste, genetically modified organisms, and nanotechnology. Controversies over such issues as nuclear waste, genetically modified organisms, asbestos, tobacco, gene therapy, avian flu, and cell phone towers arise almost daily as rapid scientific and technological advances create uncertainty and bring about unforeseen concerns. The authors of Acting in an Uncertain World argue that political institutions must be expanded and improved to manage these controversies, to transform them into productive conversations, and to bring about “technical democracy.” They show how “hybrid forums”—in which experts, non-experts, ordinary citizens, and politicians come together—reveal the limits of traditional delegative democracies, in which decisions are made by quasi-professional politicians and techno-scientific information is the domain of specialists in laboratories. The division between professionals and laypeople, the authors claim, is simply outmoded. The authors argue that laboratory research should be complemented by everyday experimentation pursued in the real world, and they describe various modes of cooperation between the two. They explore a range of concrete examples of hybrid forums that have dealt with sociotechnical controversies including nuclear waste disposal in France, industrial waste and birth defects in Japan, a childhood leukemia cluster in Woburn, Massachusetts, and mad cow disease in the United Kingdom. The authors discuss the implications for political decision making in general and describe a “dialogic” democracy that enriches traditional representative democracy. To invent new procedures for consultation and representation, they suggest, is to contribute to an endless process that is necessary for the ongoing democratization of democracy.

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Page Count

301

Publisher

MIT Press

ISBN 10

0262260484

ISBN 13

9780262260480

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

By: Christophe Midler,Bernard Jullien,Yannick Lung

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Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

By: Christophe Midler,Bernard Jullien,Yannick Lung

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Page Count

153

Publisher

CRC Press

Published Date

ISBN 10

1351712039

ISBN 13

9781351712033

The Logan Epic : New trajectories for innovation

By: Bernard Jullien,Yannick Lung,Christophe Midler

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The Logan Epic : New trajectories for innovation

By: Bernard Jullien,Yannick Lung,Christophe Midler

Synonyme de sophistication, de haute technologie et de prix élevés, l’innovation cherche aujourd’hui ses ruptures dans des formes de valorisation de l’offre délaissées par la concurrence et l’accès à de nouveaux clients. L’épopée de la Logan constitue un archétype de ces nouvelles trajectoires de l’innovation et dessine de nouvelles frontières pour l’industrie.Pourquoi et comment une entreprise comme Renault s’est elle lancée dans cette aventure ? Comment a-t-elle surmonté les surprises et les obstacles qui l’ont jalonnée pour devenir l’une des success story les plus spectaculaires de ce début du XXIe siècle ? Quelles sont les suites possibles d’un succès qui déstabilise le modèle de développement traditionnel des entreprises industrielles européennes ? Au terme d’une enquête approfondie dans les coulisses de Renault et Dacia, les trois auteurs, économistes et gestionnaires spécialistes de l’industrie automobile, apportent des réponses à ces questions. Ils analysent la réalisation de ce projet, sous l’angle de la conception du produit, du développement industriel et de son déploiement commercial. Au travers d’entretiens exclusifs avec la plupart des acteurs de ce projet, en particulier, les trois dirigeants qui ont joué un rôle clé dans l’histoire du projet Logan, Louis Schweitzer, Jean-Marie Hurtiger et Gérard Detourbet, découvrez les secrets de cette success story. Illustré de nombreux graphiques et de documents inédits, l’ouvragemontre comment la stratégie Logan a émergé et s’est développée dans l’entreprise, comment elle a su percevoir les tendances des marchés émergents, relever des défis de conception jugés impossibles (réaliser une « vraie » voiture rentable à 5000€), construire et déployer des systèmes industriels et commerciaux, dotant l’entreprise d’une dimension internationale inédite jusque-là. Dans le contexte actuel, cet ouvrage apporte, bien au-delà de l’industrie automobile, des réponses à tous ceux qui s’interrogent sur la déstabilisation actuelle des équilibres économiques mondiaux et le rôle qu’y jouent les processus d’innovation des entreprises.

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Page Count

272

Publisher

Dunod

Published Date

ISBN 10

2100593226

ISBN 13

9782100593224

Book's by Yannick Lung

Rethinking Innovation and Design for Emerging Markets

Rethinking Innovation and Design for Emerging Markets

Basics Vorkurs Medizin

Basics Vorkurs Medizin

Gas Phase Reactions in Organic Synthesis

Gas Phase Reactions in Organic Synthesis

Hold Fast Your Crown

Hold Fast Your Crown

Acting in an Uncertain World

Acting in an Uncertain World

Rethinking Innovation and Design for Emerging Markets

Rethinking Innovation and Design for Emerging Markets

The Logan Epic : New trajectories for innovation

The Logan Epic : New trajectories for innovation

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