Wolfgang Katsch's Books

International E-Business

Building Online Customer Loyality with Relationship Management

By: Wolfgang Katsch

Write a review Read reviews Take a Quiz Solve Book Puzzle

International E-Business

Building Online Customer Loyality with Relationship Management

By: Wolfgang Katsch

Inhaltsangabe:Abstract: The thesis offers solutions concerning the following questions: - Why is customer loyalty important for long term success of a company? - What are value adding characteristics of E-Business? - How is customer relationship management defined? - How does relationship management help a company in the changing marketplace of E-Business? - How can a company build customer loyalty? - How to follow a step-by-step process in order to build lasting relatinships with customers? - What do best-practice companies manage relationships (including over 10 short case studies and practical experiences) - How to use online communities for customer loyalty? - What does datamining mean in the context of CRM? - How to integrate customers for customization and product innovations? - Why does a database give you the necessary information for knowing your customers? - What is the link between customer satisfaction, differentiation, and long term economic success - What are tools to implement the new approach of customer relationship management? - How to install an complaint management system in E-Business in order to build loyalty? The main objectives of the thesis are show how companies can build loyalty with customer relationship management to combine the concept of customer loyalty with the characteristics of E-BusinessCompanies in E-Business already realize that focusing only on customer acquisition is not enough for lasting success and are therefore intensifying efforts towards customer loyalty. According to recent studies only a small part of the companies know how many visitors they have on their Websites. And only some of them know the number of frequent/loyal buyers. A lack of customer knowledge and relationships with customers can get dangerous, especially in a scenario, where the competitive offer is only one click near by. The benefits of customer loyalty are directly measurable, knowing that the costs of taking care after loyal customers are many times below those of customer acquisition. From a practical point of view the aim of the thesis is to show how companies can build loyal online-customers in order to develop long-term business relationships. Drawing from international management literature, focusing on recently published articles in order to take into consideration the developments in the changing marketplace of information technology. Successful online companies and their practical experience should [...]

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

128

Publisher

diplom.de

Published Date

ISBN 10

3832447202

ISBN 13

9783832447205

International E-Business

Building Online Customer Loyality with Relationship Management

By: Wolfgang Katsch

Write a review Read reviews Take a Quiz Solve Book Puzzle

International E-Business

Building Online Customer Loyality with Relationship Management

By: Wolfgang Katsch

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

128

Publisher

diplom.de

Published Date

ISBN 10

3832447202

ISBN 13

9783832447205

International E-Business – Building Online Customer Loyalty with Relationship Management

By: Wolfgang Katsch

Write a review Read reviews Take a Quiz Solve Book Puzzle

International E-Business – Building Online Customer Loyalty with Relationship Management

By: Wolfgang Katsch

Diploma Thesis from the year 2001 in the subject Business economics - Customer Relationship Management, CRM, grade: very good, University of Innsbruck (Institute for Corporate Leadership), language: English, abstract: ... 1.1 Problem Statement For many years, successful neighborhood merchants, restaurants and pubs had real customer relationships. They knew their customers personally, understood what they wanted, and, as best they could, satisfied their needs through personalized service. As a result, they earned loyalty and a large share of their customers′ business. Some of the best examples of building customer loyalty can be found in those traditional small businesses. Now the question arises how customer relationships can be built in the world of E-Business. E-Business - the buying and selling of products and services over the Web - and its impact is comparable with the industrial revolution at the end of the last century. After hysteric times of E-Business startups and well known bursting bubbles the point of disillusion has come. Some internet companies recognize that traditional business concepts are not necessarily outdated. Acquiring customers on the international marketplace of E-Business is enormously expensive and unless those customers stick around and make lots of repeat purchases over the years, profit will remain uncertain. For lasting success companies have to intensify their efforts towards customer loyalty and customer relationship management. Without loyalty even the best-designed E-Business model will collapse. This leads to the following objective. 1.2 Objective The objectives of the thesis are -to combine the concept of customer loyalty with the characteristics of E-Business -show how companies can build loyalty with customer relationship management 1.3 Relevance of the Topic 1.3.1 Theoretical Relevance Concerning E-Business there exists plenty of literature mainly from a technical point of view. The drawback is that although loyalty and relationships are seen as very important factors in the context of international business, the question has obtained scarce attention in literature about E-Business. Existing studies in this area mainly have descriptive character or try to offer quick-fix over-optimistic internet solutions, which become obsolete pretty fast. The contribution of this thesis is to fill that gap and offer a more conceptual/systematic as well as critical perspective. The thesis -Transfers the concept of relationship management into the environment of E-Business -Points out potential conflicts -Demonstrates benefits and show ways to increase online customer-loyalty 1.3.2 Practical Relevance ...

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

126

Publisher

GRIN Verlag

Published Date

ISBN 10

3638103765

ISBN 13

9783638103763

International E-Business - Building Online Customer Loyalty with Relationship Management

By: Wolfgang Katsch

Write a review Read reviews Take a Quiz Solve Book Puzzle

International E-Business - Building Online Customer Loyalty with Relationship Management

By: Wolfgang Katsch

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

130

Publisher

GRIN Verlag

Published Date

ISBN 10

3638909735

ISBN 13

9783638909730

Book's by Wolfgang Katsch

International E-Business

International E-Business

International E-Business

International E-Business

International E-Business – Building Online Customer Loyalty with Relationship Management

International E-Business – Building Online Customer Loyalty with Relationship Management

International E-Business - Building Online Customer Loyalty with Relationship Management

International E-Business - Building Online Customer Loyalty with Relationship Management

Username

Password

Username

Password

Password again

Birthday

Email