Wolfgang Kapferer's Books

The Mystery of Dark Matter

In Search of the Invisible

By: Wolfgang Kapferer

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The Mystery of Dark Matter

In Search of the Invisible

By: Wolfgang Kapferer

Get ready to embark on the exciting search for dark matter—the invisible mass that dominates our universe. This popular science book explains why this mysterious dark matter has been incorporated into the standard model of the universe and how scientists are able to “observe” the invisible. The book starts with the early indications of the existence of dark matter, including the strange cohesion of galaxy clusters, before moving on to modern observations like cosmic background radiation. Along the way, you will learn about the direct and indirect methods being used by researchers to track down dark matter and whatever is behind this strange phenomenon. The Mystery of Dark Matter will appeal to general readers who wish to understand what scientists actually know about dark matter, along with the methods they use to help crack the mystery. This book is a translation of the original German 1st edition Das Rätsel Dunkle Materie by Wolfgang Kapferer, published by Springer-Verlag GmbH Deutschland in 2018.The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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Page Count

181

Publisher

Springer Nature

Published Date

ISBN 10

3662622025

ISBN 13

9783662622025

Rethinking Prestige Branding

Secrets of the Ueber-Brands

By: Wolfgang Schaefer,JP Kuehlwein

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Rethinking Prestige Branding

Secrets of the Ueber-Brands

By: Wolfgang Schaefer,JP Kuehlwein

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

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Page Count

269

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749470046

ISBN 13

9780749470043

Support in Times of No Support

A Social Psychological Search for Traces

By: Wolfgang Frindte,Ina Frindte

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Support in Times of No Support

A Social Psychological Search for Traces

By: Wolfgang Frindte,Ina Frindte

In the summer of 2018, the authors of the book stood in the Musée des Arts et Métiers in Paris. They marvelled at the Foucault pendulum, which made its circular movements on a long rope under the dome. Like Casaubon in Umberto Eco's book The Foucault Pendulum, the authors were amazed and wondered what could be at the ideal end of the thread pendulum. The fixed point that could give us support and security in an uncertain world and difficult times? What uncertainties, what times or even what threats are we actually talking about? Where can we find the fixed points, the safe spaces of our lives? This book deals with these and other questions. The authors found inspiration for the book in Umberto Eco. And so it is also a homage to Eco.

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Page Count

279

Publisher

Springer Nature

Published Date

ISBN 10

3658386371

ISBN 13

9783658386375

Beyond Pentecostalism

The Crisis of Global Christianity and the Renewal of the Theological Agenda

By: Wolfgang Vondey

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Beyond Pentecostalism

The Crisis of Global Christianity and the Renewal of the Theological Agenda

By: Wolfgang Vondey

The Pentecostal Manifestos series aims to speak for and to a rising, outward-looking generation of Pentecostal scholarship. Written by both established and newly emerging scholars, the various "manifesto" volumes are to be creative statements, marked by rigorous theological scholarship, reflecting a distinctly Pentecostal engagement with wider themes and concerns in Christian thought today. --

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Page Count

282

Publisher

Wm. B. Eerdmans Publishing

Published Date

ISBN 10

0802864015

ISBN 13

9780802864017

Concise Biographical Companion to Index Islamicus

Bio-bibliographical Supplement to Index Islamicus, 1665-1980, Volume Two (H-M)

By: Wolfgang Behn

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Concise Biographical Companion to Index Islamicus

Bio-bibliographical Supplement to Index Islamicus, 1665-1980, Volume Two (H-M)

By: Wolfgang Behn

This Biographical Companion will be an indispensable reference tool for the serious student and scholar of Islamic Studies. It enables the user to quickly gain knowledge on the life, work, and professional background of almost every major and minor author, and thus to place each author in his/her proper perspective.

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Page Count

670

Publisher

BRILL

Published Date

ISBN 10

9047418093

ISBN 13

9789047418092

Ordnungen in der Krise

zur politischen Kulturgeschichte Deutschlands 1900-1933

By: Wolfgang Hardtwig

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Ordnungen in der Krise

zur politischen Kulturgeschichte Deutschlands 1900-1933

By: Wolfgang Hardtwig

Deutschland 1900 bis 1933 zwischen den Euphorien des machtpolitischen Aufstiegs und den militarischen, okonomischen und politischen Katastrophen waren diese Jahre durch vielgestaltige und intensive Krisenerfahrungen gepragt. Krieg, Niederlage, Revolution und Depression, aber auch der kulturelle Aufbruch in die Moderne schrieben sich in die Leben der Menschen ein. Es waren Durchbruchs- und Krisenjahre der Moderne, deren pragende Strukturen und Umwalzungen es fur eine politische Kulturgeschichte Deutschlands zu hinterfragen gilt.

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Page Count

582

Publisher

Oldenbourg Verlag

Published Date

ISBN 10

3486581775

ISBN 13

9783486581775

Book's by Wolfgang Kapferer

The Mystery of Dark Matter

The Mystery of Dark Matter

Rethinking Prestige Branding

Rethinking Prestige Branding

Support in Times of No Support

Support in Times of No Support

Beyond Pentecostalism

Beyond Pentecostalism

Concise Biographical Companion to Index Islamicus

Concise Biographical Companion to Index Islamicus

Ordnungen in der Krise

Ordnungen in der Krise

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