Wirthlin Worldwide's Books

The outpouring of grief and heartfelt tributes following Ronald Reagan’s death demonstrated the love and admiration people still have for our nation’s 40th president. Now, in this affectionate memoir, Reagan’s chief political strategist and friend for 36 years offers a fascinating close-up portrait of the Great Communicator. Taking us inside the 1980 and 1984 presidential campaigns and beyond, Dick Wirthlin shares illuminating anecdotes, off-the-record remarks, and private moments that reveal the true Ronald Reagan. Through it all, Wirthlin points out the unique qualities and talents that made Reagan such a strong leader-and such a great communicator. For anyone who has fond memories of the late president, this admiring reminiscence brilliantly conjures up the strong values, gregarious charm, and all-American optimism that made Ronald Reagan great.

Book's by Wirthlin Worldwide

Enhancing the Visibility and Image of Transit in the United States and Canada

Enhancing the Visibility and Image of Transit in the United States and Canada

The Greatest Communicator

The Greatest Communicator

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