In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
This volume provides individual treatments of the major molluscan taxa. Each chapter provides an overview of the evolution, phylogeny and classification of a group of molluscs, as well as more specific and detailed coverage of their biology (reproduction, feeding and digestion, excretion, respiration etc.), their long fossil record and aspects of their natural history. The book is illustrated with hundreds of colour figures. In both volumes, concepts are summarised in colour-coded illustrations. Key selling features: Comprehensively reviews molluscan biology and evolutionary history Includes a description the anatomy and physiology of anatomical systems Up to date treatment with a comprehensive bibliography Reviews the phylogenetic history of the major molluscan lineages
‘DIE?INVASION?HAT?BEGONNEN!’ — Oberst Bodo Zimmermann OMAHA AND UTAH AREAS — Lieutenant General Omar N. Bradley THE MEDALS OF HONOR • GOLD AREA — Brigadier Harold Pyman • THE D-DAY VICTORIA CROSS • JUNO AREA — Lieutenant-Colonel Charles P. Stacey SWORD AREA — Brigadier David Belchem • MULBERRY — Captain Harold Hickling AIRFIELDS — Air Chief Marshal Sir Trafford Leigh-Mallory AN?APPRECIATION — Generalfeldmarschall Gerd von Rundstedt • POSTSCRIPT — The Editor 50th ANNIVERSARY?COMMEMORATIONS — Brigadier Tom Longland NORMANDY?TODAY — Major Tonie Holt
An American best-selling author of the early twentieth century, Winston Churchill wrote the historical novel ‘Richard Carvel’, which was a huge phenomenon on its 1899 publication, selling two million copies at a time when the U.S. population was only 76 million. The book launched Churchill’s career and was followed by a series of meticulously-researched historical novels that were tremendously popular in the 1900’s and 1910’s. For the first time in publishing history, this eBook presents Churchill’s complete works, with numerous illustrations, rare texts and informative introductions. (Version 1) * Beautifully illustrated with images relating to Churchill’s life and works * Concise introductions to the major texts * All 10 novels, with individual contents tables * Features the rare short story ‘Faith of Frances Craniford’, appearing here for the first time in digital publishing * Images of how the books were first published, giving your eReader a taste of the original texts * Excellent formatting of the texts * The complete plays * Rare poems available in no other collection * Includes Churchill’s non-fiction * The rare Christian study ‘The Uncharted Way’, first time in digital publishing * Ordering of texts into chronological order and genres CONTENTS: The Novels The Celebrity (1898) Richard Carvel (1899) The Crisis (1901) The Crossing (1904) Coniston (1906) Mr. Crewe’s Career (1908) A Modern Chronicle (1910) The Inside of the Cup (1913) A Far Country (1915) The Dwelling-Place of Light (1917) The Short Stories Mr. Keegan’s Elopement (1896) Faith of Frances Craniford (1917) The Plays The Title Mart (1905) Dr. Jonathan (1919) The Poetry The Poems of Winston Churchill The Non-Fiction A Traveller in War-Time (1918) An Essay on the American Contribution and the Democratic Idea (1918) The Uncharted Way (1940)
This book traces the entire career of the British director Terence Fisher, best known for his Gothic horror films for Hammer such as The Curse of Frankenstein (1957) and Dracula (1958). Wheeler Winston Dixon covers not only his horror films, but also his film noirs, comedies, and early work to create a full picture of Fisher's life and work.
I was born under the Blue Ridge, and under that side which is blue in the evening light, in a wild land of game and forest and rushing waters. There, on the borders of a creek that runs into the Yadkin River, in a cabin that was chinked with red mud, I came into the world a subject of King George the Third, in that part of his realm known as the province of North Carolina. The cabin reeked of corn-pone and bacon, and the odor of pelts. It had two shakedowns, on one of which I slept under a bearskin. A rough stone chimney was reared outside, and the fireplace was as long as my father was tall. There was a crane in it, and a bake kettle; and over it great buckhorns held my father's rifle when it was not in use. On other horns hung jerked bear's meat and venison hams, and gourds for drinking cups, and bags of seed, and my father's best hunting shirt; also, in a neglected corner, several articles of woman's attire from pegs. These once belonged to my mother. Among them was a gown of silk, of a fine, faded pattern, over which I was wont to speculate. The women at the Cross-Roads, twelve miles away, were dressed in coarse butternut wool and huge sunbonnets. But when I questioned my father on these matters he would give me no answers. My father was—how shall I say what he was? To this day I can only surmise many things of him. He was a Scotchman born, and I know now that he had a slight Scotch accent. At the time of which I write, my early childhood, he was a frontiersman and hunter. I can see him now, with his hunting shirt and leggings and moccasins; his powder horn, engraved with wondrous scenes; his bullet pouch and tomahawk and hunting knife. He was a tall, lean man with a strange, sad face. And he talked little save when he drank too many "horns," as they were called in that country. These lapses of my father's were a perpetual source of wonder to me,—and, I must say, of delight. They occurred only when a passing traveller who hit his fancy chanced that way, or, what was almost as rare, a neighbor. Many a winter night I have lain awake under the skins, listening to a flow of language that held me spellbound, though I understood scarce a word of it.
A lavishly illustrated companion to Winston Graham's beloved Poldark novels, reissued to coincide with the BBC series based on the novels. Graham's saga of Cornish life in the eighteenth century has enthralled readers throughout the world for seventy years and the wild landscapes that inspired the novels have - even today - remained relatively unchanged. Cornwall then was a perilous world of pirates and shipwrecks: of rugged coast and mysterious smugglers' coves, of windswept moors and picturesque villages such as Boscastle and Port Quin, and of beaches, tin mines and churches. With an introduction by Winston Graham's son, Andrew, and illustrated with stunning photographs, Poldark's Cornwall is a glorious evocation of the land of beauty, excitement, romance and imagination that Graham loved so well.
Styled as a complete update to the 1991 book "Administration and Leadership in Student Affairs", this work addresses issues of importance to student affairs professionals. Grounded in human development, learning, leadership, group dynamics, management theories, and social science research and evaluation methods, this book articulates the means for college student affairs administrators to function in the forefront of student learning and personal development initiatives. The book focuses on the three essential roles played by student affairs administrators: as educators who play a significant role in addressing the academic goals of their institutions, as leaders who help to shape the vision of their institution's student affairs practice and education mission, and as managers who are responsible for co-ordinating programs and services, supervising staff, and overseeing university facilities and budgets.
Molluscs comprise the second largest phylum of animals (after arthropods), occurring in virtually all habitats. Some are commercially important, a few are pests and some carry diseases, while many non-marine molluscs are threatened by human impacts which have resulted in more extinctions than all tetrapod vertebrates combined. This book and its companion volume provide the first comprehensive account of the Mollusca in decades. Illustrated with hundreds of colour figures, it reviews molluscan biology, genomics, anatomy, physiology, fossil history, phylogeny and classification. This volume includes general chapters drawn from extensive and diverse literature on the anatomy and physiology of their structure, movement, reproduction, feeding, digestion, excretion, respiration, nervous system and sense organs. Other chapters review the natural history (including ecology) of molluscs, their interactions with humans, and assess research on the group. Key features of both volumes: up to date treatment with an extensive bibliography; thoroughly examines the current understanding of molluscan anatomy, physiology and development; reviews fossil history and phylogenetics; overviews ecology and economic values; and summarises research activity and suggests future directions for investigation. Winston F Ponder was a Principal Research Scientist at The Australian Museum in Sydney where he is currently a Research Fellow. He has published extensively over the last 55 years on the systematics, evolution, biology and conservation of marine and freshwater molluscs, as well as supervised post graduate students and run university courses. David R. Lindberg is former Chair of the Department of Integrative Biology, Director of the Museum of Paleontology, and Chair of the Berkeley Natural History Museums, all at the University of California. He has conducted research on the evolutionary history of marine organisms and their habitats on the rocky shores of the Pacific Rim for more than 40 years. The numerous elegant and interpretive illustrations were produced by Juliet Ponder.
“If I know my own heart, I can truly say, that I have not a selfish wish in placing myself under the patronage of the [American Colonization] Society; usefulness in my day and generation, is what I principally court.” “Sensible then, as all are of the disadvantages under which we at present labour, can any consider it a mark of folly, for us to cast our eyes upon some other portion of the globe where all these inconveniences are removed where the Man of Colour freed from the fetters and prejudice, and degradation, under which he labours in this land, may walk forth in all the majesty of his creation—a new born creature—a Free Man!” —John Brown Russwurm, 1829. John Brown Russwurm (1799-1851) is almost completely missing from the annals of the Pan-African movement, despite the pioneering role he played as an educator, abolitionist, editor, government official, emigrationist and colonizationist. Russwurm’s life is one of “firsts”: first African American graduate of Maine’s Bowdoin College; co-founder of Freedom’s Journal, America’s first newspaper to be owned, operated, and edited by African Americans; and, following his emigration to Africa, first black governor of the Maryland section of Liberia. Despite his accomplishments, Russwurm struggled internally with the perennial Pan-Africanist dilemma of whether to go to Africa or stay and fight in the United States, and his ordeal was the first of its kind to be experienced and resolved before the public eye. With this slim, accessible biography of Russwurm, Winston James makes a major contribution to the history of black uplift and protest in the Early American Republic and the larger Pan-African world. James supplements the biography with a carefully edited and annotated selection of Russwurm’s writings, which vividly demonstrate the trajectory of his political thinking and contribution to Pan-Africanist thought and highlight the challenges confronting the peoples of the African Diaspora. Though enormously rich and powerfully analytical, Russwurm’s writings have never been previously anthologized. The Struggles of John Brown Russwurm is a unique and unparalleled reflection on the Early American Republic, the African Diaspora and the wider history of the times. An unblinking observer of and commentator on the condition of African Americans as well as a courageous fighter against white supremacy and for black emancipation, Russwurm’s life and writings provide a distinct and articulate voice on race that is as relevant to the present as it was to his own lifetime.
Over the last 60 years, more has been done in Oakland to reform policing than any other American city-and yet, Oakland has failed to reign in the tendencies of its police to prey upon, rather than protect, its communities. Why is this, and what does it mean both for Oakland, and for America? THE RIDERS COME OUT AT NIGHT will be the first authoritative account of the Oakland Police Department's troubling history of violence, secrecy, and mismanagement, and the city's unfulfilled promise to implement constitutional policing. By examining cases of police violence and corruption in one of America's most iconic cities, the Polk Award-winning investigative duo, Ali Winston & Darwin BondGraham, illustrate why criminal justice reform has proven an elusive goal for the entire nation. Their investigation will introduce readers to "The Riders," a band of corrupt cops running riot through the city, and to Keith Batt, a "fresh out of the academy" rookie assigned to patrol with the Riders. Winston & BondGraham deftly maneuver between the worlds of intransigent police culture to City Hall, where a lack of political will to see through reforms (and local prosecutors who failed to hold officers accountable) conspire to keep these cycles of brutality in place. Through never-before-seen reporting and interviews, the authors paint a portrait of a city-and nation-in crisis, and the steps needed to finally, once and for all, effectively address policing in the Unites States"--
A basic practical manual for the process of describing new species, this desperately needed desk reference and guide to nomenclatural procedure and taxonomic writing serves as a Strunk & White of species description, covering both botanical and zoological codes of nomenclature.
In a unique and perceptive look at the future of cinema, Wheeler Winston Dixon explores the possible effects of the digital age on the production and exhibition of films. Although Hollywood will seek to retain its dominance over the global presentation of entertainment, Dixon argues, a new vision of international access—a democracy of images—will finally inform the future structure of cinema in the twenty-first century.
London and southern England has for weeks now been the target of our V1, which is only the first link in a chain of new and strongest German weapons." So wrote the editor of Der Adler, the "house" magazine of the Luftwaffe, in August 1944. The first of the German V-weapons had crashed on English soil two months before in the early hours of June 13, and for the next ten months Britain was subjected to a relentless bombardment from Hitler’s Vergeltungswaffen or "revenge weapons". Beginning with the V1 flying bombs, colloquially dubbed in Britain as "doodlebugs," thousands of which had to be fired from fixed sites in northern France, the V2 rocket had the advantage of being mounted on a mobile trailer so it could be launched from any level piece of ground. The first pair of over a thousand rockets, fired from a street corner in Holland, arrived like a double thunderclap on the evening of September 8. Heralding a new form of warfare in which there was no warning and no defense, nevertheless huge efforts had been made by the Royal Air Force and US?Army Air Forces to blunt the threat of the new supersonic weapon. Based on a formerly classified RAF narrative, this book covers the detailed story, from the very first intelligence reports in 1943, through the various counter-measures carried out, both to mitigate manufacturing and destroy suspected V-weapon construction sites. Day-by-day listings are included covering the locations in Britain where every V1 was either destroyed or where they impacted, plus those for all the V2s. Illustrated with many censored photographs from the period, "then and now" comparisons bring history alive to illustrate the passage of time over the intervening years.
In a time of persistent uncertainty, fragile eco-structures, the politics of "populism," and limits in institutional leadership, The Caribbean on the Edge acts as an analytical roadmap to a challenging era of globalization for the countries on the edge of history in the Caribbean, those often at a policy standstill pondering which way and how to turn. Winston Dookeran traces ideas that have evolved in development and diplomacy over the last decade to identify the path for new analytical leadership. The Caribbean on the Edge deeply engages the political issues involved in development, governance, and diplomacy. Examining various schools of thought that influence policy choices, The Caribbean on the Edge discusses new approaches and risk factors that are aligned with the current realities in the region. Above all, this book is about the development of a new mindset that will usher in a radical shift in thinking, policy, and practice in order to unlock the paralysis of a Caribbean on the edge.
Film Noir and the Cinema of Paranoia is an overview of 20th- and 21st-century noir and fatalist film practice from 1945 onwards. The book demonstrates the ways in which American cinema has inculcated a climate of fear in our daily lives, as reinforced, starting in the 1950s, by television, and later videocassettes, the web, and the Internet, to create, by the early 21st century a hypersurveillant atmosphere in which no one can avoid the barrage of images that continually assault our senses. The book begins with the return of American soldiers from World War II, 'liberated' from war in the Pacific by the newly created atomic bomb, which will come to rule American consciousness through much of the 1950s and 1960s and then, in a newer, more small-scale way, become a fixture of terrorist hardware in the post-paranoid ear of the 21st century. Film Noir and the Cinema of Paranoia is constructed in six chapters, each highlighting a particular 'raising of the cinematic stakes' in the creation of a completely immersible universe of images. Selling points:*Expands the definition of noir to include numerous lesser known works.*Deals with Red Scare films of the 1950s in the US.*Examines the 'dark side' of the 1960s, or films that questioned the emerging counterculture.*Explores such neo-noir films as The Last Seduction (1993), Angel Heart (1987), The Grifters (1990), Red Rock West (1993), The Usual Suspects (1995), Mulholland Drive (2001), L.A. Confidential (1997), and Memento (2000).*Details the 'noir' aspects of the cybernetic age, both in online and videogame uses.
A Short History of Film, Second Edition, provides a concise and accurate overview of the history of world cinema, detailing the major movements, directors, studios, and genres from 1896 through 2012. Accompanied by more than 250 rare color and black-and-white stills—including many from recent films—the new edition is unmatched in its panoramic view, conveying a sense of cinema's sweep in the twentieth and early twenty-first centuries as it is practiced in the United States and around the world. Wheeler Winston Dixon and Gwendolyn Audrey Foster present new and amended coverage of the industry in addition to updating the birth and death dates and final works of notable directors. Their expanded focus on key films brings the book firmly into the digital era and chronicles the death of film as a production medium. The book takes readers through the invention of the kinetoscope, the introduction of sound and color between the two world wars, and ultimately the computer-generated imagery of the present day. It details significant periods in world cinema, including the early major industries in Europe, the dominance of the Hollywood studio system in the 1930s and 1940s, and the French New Wave of the 1960s. Attention is given to small independent efforts in developing nations and the more personal independent film movement that briefly flourished in the United States, the significant filmmakers of all nations, and the effects of censorship and regulation on production everywhere. In addition, the authors incorporate the stories of women and other minority filmmakers who have often been overlooked in other texts. Engaging and accessible, this is the best one-stop source for the history of world film available for students, teachers, and general audiences alike.
Inspiring the Hitchcock classic, Marnie is a psychological crime novel by the author of the Poldark series, Winston Graham. Marnie appears to be charming and efficient. A true professional. But inwardly she is unscrupulous, a rebel against society and the law. When she starts working for a small family firm, two of the partners vie for her attentions, and as Mark Rutland, the younger partner, forces his way into Marnie’s world he becomes desperate to understand her. Why is she so cynical, so uncaring? Why is she a thief and a liar? Who is the real Marnie? Mark sets a trap . . . but it is not only Marnie who is caught . . .
This book tells the story of the Royal Shakespeare Company's acclaimed and influential project to transform the teaching of Shakespeare in schools. It examines their approaches to making his plays more accessible, enjoyable and relevant to young people, describing the innovative classroom practices that the Company has pioneered and locating these within a clearly articulated theory of learning. It also provides evidence of their impact on children and young people's experience of Shakespeare, drawing upon original research as well as research commissioned by the RSC itself. Authoritative but highly readable, the book is relevant to anyone with an interest in the teaching of Shakespeare, and in how a major cultural organisation can have a real impact on the education of young people from a wide range of social backgrounds. It benefits from interviews with key policy makers and practitioners from within the RSC, including their legendary voice coach, Cicely Berry, and with internationally renowned figures such as the writer and academic, Jonathan Bate; the previous artistic director of the RSC, Michael Boyd; and the celebrated playwright, Tim Crouch.
In this book, After the Battle have explored entirely new ground to investigate 150 years of murder and present it through our then and now theme of comparison photographs. Scene of crime plans and photographs from police files focus on a wide variety of murders committed between 1812, when a Prime Minister was shot in the House of Commons, to killings on the streets of London in the 1960s. Far too often it is the perpetrator who is remembered while their victims, many lying in unmarked graves, remain lost to history. So this book sets out to redress the balance by tracking down the last resting places, even going as far as to mark two wartime graves of taxi drivers killed by American servicemen. Homicide is not a subject for the faint-hearted and many of the photographs are distressing which is why the book is made available with that warning.
The book opens with the first beginnings of bike racing in the London area — at High Beech — in 1928 and continues with the pre-war history of the North Circular as one of Britain’s new ‘arterial’ roads, and?the establishment of the Ace ‘road-house’ at Stonebridge Park in 1939. Then, Barry ‘Noddy’ Cheese, one of the Ace’s original ‘ton-up’ boys, paints a graphic picture for us of the excitement of life at the cafe in the 1950-1960s. The controversial Dixon of Dock Green TV episode is covered as is the making of the classic film The Leather Boys and?the book goes on to describe events leading up to the closure and subsequent isolation of the Ace with the construction of the new bypass in the 1990s. The?story is brought up to date with the resurrection of the cafe’s fortunes under Mark Wilsmore and the fantastic reopening celebrations in September 2001.
This illustrated WWII history explores how the UK survived attack and prepared for battle with fascinating then-and-now comparison photos. Following the fall of France in June 1940, Britain stood alone against Germany until the first American soldiers began arriving in Britain in January 1942. At that time the only active ‘battlefront’ was in North Africa, yet the Home Front played a vital role in preparing a secure base for the eventual liberation of Europe. This volume offers a fascinating look at life in Britain over the course of the entire war, from 1939 to 1945. With copious photographs, maps, and other reproductions, it captures the people who served, the equipment they used, and historic locations as they appeared then—and as they are today.
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
In July 1940 Britain faced the very real possibility of being invaded by Germany. Hitler’s war machine had subjugated the Continent in six weeks and ‘Engeland’ was next on the list. The German Navy had been working on the logistics for a seaborne invasion of England since the autumn of 1939, just in case it was sprung on them at short notice some time in the future. In July 1940 the operation was given the code-name ‘Seelöwe’ (Sealion) which was to be mounted from French, Belgian and Dutch ports on the Channel coast. However, arguments between the German Army, Navy and Air Force took weeks to resolve, yet in the end it was the failure of Hermann Göring’s Luftwaffe to achieve air supremacy over the Royal Air Force that prevented the invasion becoming a reality. In this book we recount the story right from the beginning, covering all the significant events in the months from August 1939, through the build-up in the summer months, to October 1940 when Hitler accepted that orders must be given to postpone ‘Seelöwe’.
Many early modern poets and playwrights were also members of the legal societies the Inns of Court and these authors shaped the development of key genres of the English Renaissance, especially lyric poetry, dramatic tragedy, satire, and masque. But how did the Inns come to be literary centers in the first place, and why were they especially vibrant at particular times? Early modernists have long understood that urban setting and institutional environment were central to this phenomenon: in the vibrant world of London, educated men with time on their hands turned to literary pastimes for something to do. Lawyers at Play proposes an additional, more essential dynamic: the literary culture of the Inns intensified in decades of profound transformation in the legal profession. Focusing on the first decade of Elizabeth's reign, the period when a large literary network first developed around the societies, this study demonstrates that the literary surge at this time developed out of and responded to a period of rapid expansion in the legal profession and in the career prospects of members. Poetry, translation, and performance were recreational pastimes; however, these activities also defined and elevated the status of inns-of-court men as qualified, learned, and ethical participants in England's "legal magistracy": those lawyers, judges, justices of the peace, civic office holders, town recorders, and gentleman landholders who managed and administered local and national governance of England. Lawyers at Play maps the literary terrain of a formative but understudied period in the English Renaissance, but it also provides the foundation for an argument that goes beyond the 1560s to provide a framework for understanding the connections between the literary and legal cultures of the Inns over the whole of the early modern period.
straight / 'strāt (adj.) . . . without curves . . . correct . . . honest . . . not deviating from the normal . . . conventional . . . Heterosexual Practically all mainstream cinema is "straight," and has been since its inception. In Straight, Wheeler Winston Dixon explores how heterosexual performativity has been constructed in film, from early cinema to the present day. In addition to discussing how cinematic visions of masculine and feminine desire have been commodified and sold to reinforce existing societal constructs, Dixon also documents the recent emergence of "hypermasculinity," a kinetic and exaggerated masculinity that has been created to counter the more gentle, thoughtful male portrayed in While You Were Sleeping, Sleepless in Seattle, and other films that seemingly threaten the established order of patriarchal cinematic discourse.
An updated and expanded edition of the definitive guide to adaptogenic herbs • Includes a Materia Medica with monographs covering 25 adaptogens, including eleuthero, ginseng, rhodiola, schisandra, ashwagandha, licorice, shatavari, reishi, and holy basil, as well as complementary nervines, restorative tonics, and nootropics • Explains how adaptogens increase the body’s resistance to adverse influences, increase energy and stamina, and counter the effects of age and stress on the body • Details the actions, properties, preparation, and dosage for each herb and their uses in Ayurveda and Chinese medicine and as remedies for animals Every day our bodies strive to adapt and stay balanced, energized, and healthy, yet chronic stress and the resulting elevation of stress hormones such as cortisol have been shown to be major factors behind not only fatigue and weight gain but also many chronic and degenerative diseases. In this updated edition of the definitive guide to adaptogenic herbs, clinical herbalist David Winston and researcher Steven Maimes provide a comprehensive look at adaptogens: non-toxic herbs such as ginseng, eleuthero, and ashwagandha that help the body “adapt” to the many influences it encounters and manage the stresses it experiences. They also increase stamina and energy, boost cognitive function, restore the immune system, and counter the effects of aging, especially when used in appropriate combinations. Beginning with a history of the use of adaptogens, including in Ayurveda, Chinese medicine, and Russian medicine, the book examines how these herbal remedies work and why they are so effective at combating stress-induced illness and ailments. The extensive Materia Medica includes monographs on 25 adaptogens, including eleuthero, ginseng, rhodiola, schisandra, ashwagandha, shatavari, reishi, and holy basil, as well as complementary nervines, restorative tonics, and nootropic herbs, such as milky oats, astragalus, St. John’s wort, and ginkgo. Each monograph presents the latest scientific research and details the origin, traditional and clinical uses, actions, properties, preparation, and dosage for each herb. The book also includes guidance on adaptogenic remedies for our animal companions. Aimed not only at herbalists but also those interested in natural health, this guide to adaptogens will allow you to safely and effectively use these herbal remedies to enhance your health and improve your chances of living a longer, healthier, and well-balanced life.
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