Winston Groom's Books

Gump & Co

By: Winston Groom

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Forrest Gump is back! The lovable man for all ages, who captured America's heart in the #1 bestselling novel Forrest Gump, is now a single father in the age of instant gratification known as "the eighties." The Bubba Gump Shrimp Co. is out of business and Forrest is flat broke. But, as always in his easy-come-easy-go life, a change in fortune is never far off. When the opportunity to play championship football comes his way again, Forrest is back in the limelight and in the money. His remarkable and utterly comic odyssey having just begun and a chance yet again to unwittingly twist the nose of history.

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Page Count

268

Publisher

Wheeler Publishing, Incorporated

Published Date

ISBN 10

1568952937

ISBN 13

9781568952932

Forrest Gump

By: Winston Groom

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Forrest Gump

By: Winston Groom

In the 1960s, Forrest Gump, a pleasant and obedient son with low intelligence, joins the army, returns from Vietnam famous for his heroics, and makes millions on a Louisiana shrimp boat while steadfastly loving a girl from his childhood.

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Page Count

257

Publisher

Simon and Schuster

Published Date

ISBN 10

0743453255

ISBN 13

9780743453257

Only

By: Winston Groom

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Only

By: Winston Groom

Only is an Old English Sheepdog, the only survivor of an accidentally poisoned litter of sheepdogs, and he makes an irreplaceable addition to the home of George and Alice Martin.

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227

Publisher

Simon and Schuster

Published Date

ISBN 10

0671522671

ISBN 13

9780671522674

Gumpisms

The Wit and Wisdom of Forrest Gump

By: Winston Groom

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Gumpisms

The Wit and Wisdom of Forrest Gump

By: Winston Groom

America's most endearing new hero will win smiles and hearts everywhere this July--in the eagerly anticipated Paramount motion picture Forrest Gump, starring Tom Hanks, and the accompanying novel. Now, straight from the movie and book comes Gumpisms, a treasure trove of wit and wisdom from the world according to Gump.

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100

Published Date

ISBN 10

0671517635

ISBN 13

9780671517632

Patriotic Fire

Andrew Jackson and Jean Laffite at the Battle of New Orleans

By: Winston Groom

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Patriotic Fire

Andrew Jackson and Jean Laffite at the Battle of New Orleans

By: Winston Groom

December 1814: its economy in tatters, its capital city of Washington, D.C., burnt to the ground, a young America was again at war with the militarily superior English crown. With an enormous enemy armada approaching New Orleans, two unlikely allies teamed up to repel the British in one of the greatest battles ever fought in North America.The defense of New Orleans fell to the backwoods general Andrew Jackson, who joined the raffish French pirate Jean Laffite to command a ramshackle army made of free blacks, Creole aristocrats, Choctaw Indians, gunboat sailors and militiamen. Together these leaders and their scruffy crew turned back a British force more than twice their number. Offering an enthralling narrative and outsized characters, Patriotic Fire is a vibrant recounting of the plots and strategies that made Jackson a national hero and gave the nascent republic a much-needed victory and surge of pride and patriotism.

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334

Publisher

Vintage

Published Date

ISBN 10

1400095662

ISBN 13

9781400095667

Shiloh, 1862

By: Winston Groom

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Shiloh, 1862

By: Winston Groom

A main selection in History Book-of-the-Month Club and alternate selection in Military Book-of-the-Month Club. In the spring of 1862, many Americans still believed that the Civil War, "would be over by Christmas." The previous summer in Virginia, Bull Run, with nearly 5,000 casualties, had been shocking, but suddenly came word from a far away place in the wildernesses of Southwest Tennessee of an appalling battle costing 23,000 casualties, most of them during a single day. It was more than had resulted from the entire American Revolution. As author Winston Groom reveals in this dramatic, heart-rending account, the Battle of Shiloh would singlehandedly change the psyche of the military, politicians, and American people--North and South--about what they had unleashed by creating a Civil War. In this gripping telling of the first "great and terrible" battle of the Civil War, Groom describes the dramatic events of April 6 and 7, 1862, when a bold surprise attack on Ulysses S. Grant's encamped troops and the bloody battle that ensued would alter the timbre of the war. The Southerners struck at dawn on April 6th, and Groom vividly recounts the battle that raged for two days over the densely wooded and poorly mapped terrain. Driven back on the first day, Grant regrouped and mounted a fierce attack the second, and aided by the timely arrival of reinforcements managed to salvage an encouraging victory for the Federals. Groom's deft prose reveals how the bitter fighting would test the mettle of the motley soldiers assembled on both sides, and offer a rehabilitation of sorts for Union General William Sherman, who would go on from the victory at Shiloh to become one of the great generals of the war. But perhaps the most alarming outcome, Groom poignantly reveals, was the realization that for all its horror, the Battle of Shiloh had solved nothing, gained nothing, proved nothing, and the thousands of maimed and slain were merely wretched symbols of things to come.

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405

Publisher

Disney Electronic Content

Published Date

ISBN 10

1426208790

ISBN 13

9781426208799

Ronald Reagan Our 40th President

By: Winston Groom

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Ronald Reagan Our 40th President

By: Winston Groom

He was one of America’s true greats. As president, he changed the world, developing a successful strategy for defeating Communism, toppling the Soviet Union, and liberating Eastern Europe (while hardly firing a shot). And just as important, he restored an America that had found itself mired in a malaise of falling living standards, moral decay, and what seemed like inevitable decline. Though he was our oldest president, Reagan acted as a tonic, rejuvenating America’s economy, restoring her confidence, and attracting a majority of young voters won over by his vision of making America once again a shining city on a hill. In this superlative biography for young adults, bestselling author Winston Groom—author of Forrest Gump—gives us the full Reagan, from his Midwestern American boyhood, to his early career as a radio sports announcer, to his days as a Hollywood star and his extraordinary political career as a union leader, governor of California, and president of the United States. Covering the gamut of Reagan’s dramatic life, Ronald Reagan: Our 40th President is essential reading, as inspiring as its subject.

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178

Publisher

Simon and Schuster

Published Date

ISBN 10

1596983159

ISBN 13

9781596983151

The Generals

Patton, MacArthur, Marshall, and the Winning of World War II

By: Winston Groom

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The Generals

Patton, MacArthur, Marshall, and the Winning of World War II

By: Winston Groom

Groom tells the intertwined and uniquely American tales of George Patton, Douglas MacArthur, and George Marshall. These three remarkable men-of-arms who rose from the gruesome hell of the First World War to become the finest generals of their generation during World War II redefined America's ideas of military leadership and brought forth a new generation of American soldier. Against the backdrop of the most dramatic moments of the twentieth century, you'll discover new insights into the lives of America's most celebrated warriors.

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531

Publisher

National Geographic Books

Published Date

ISBN 10

1426215495

ISBN 13

9781426215490

Shrouds of Glory

From Atlanta to Nashville: The Last Great Campaign of the Civil War

By: Winston Groom

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Shrouds of Glory

From Atlanta to Nashville: The Last Great Campaign of the Civil War

By: Winston Groom

The Pulitzer Prize–nominated author of Forrest Gump examines Confederate general John Bell Hood’s fateful maneuvers in the final moments of the Civil War. In Shrouds of Glory, acclaimed novelist and historian Winston Groom introduces readers to the courageous but reckless Hood, prematurely thrust into the spotlight by a combination of destiny and fate. Witness the unlikely rise of this young Confederate, who graduated forty-fourth out of a class of fifty-two at West Point, as he overcomes the nearly fatal amputation of his shattered leg and eventually devises a strategy to turn the tide of the war. Weaving together eyewitness accounts, journal entries, military communiqués, and newspaper headlines, Groom recreates the war from the charged battlefields to the general’s tent where Grant, Sherman, Lee, and others plotted their unorthodox strategies. He paints vivid portraits of the major players in the conflict, revealing the character, the faults, the emotions, and most of all the doubts that molded the course of the war. “Storytelling with energy, surprise, freshness, power, and yes, art.” —Chicago Tribune “Meticulously reconstructed . . . shows us the war in all its savagery.” —Los Angeles Times “An excellent introduction into a complex campaign.” —Publishers Weekly

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348

Publisher

Grove/Atlantic, Inc.

Published Date

ISBN 10

1555847846

ISBN 13

9781555847845

A Storm in Flanders

The Ypres Salient, 1914–1918: Tragedy and Triumph on the Western Front

By: Winston Groom

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A Storm in Flanders

The Ypres Salient, 1914–1918: Tragedy and Triumph on the Western Front

By: Winston Groom

From the Pulitzer Prize–nominated author of Forrest Gump: “A fascinating, evenhanded, page-turning account” of Ypres’s pivotal WWI battles (San Francisco Chronicle). The Ypres Salient in Belgian Flanders was the most notorious and dreaded territory in all of World War I—possibly of any war in history. After Germany’s failed attempt to capture Britain’s critical ports along the English Channel, a bloody stalemate ensued in this pastoral area no larger than the island of Manhattan. Ypres became a place of horror, heroism, and terrifying new tactics and technologies: poison gas, tanks, mines, air strikes, and the unspeakable misery of trench warfare. Drawing on the journals of the men and women who were there, Winston Groom has penned a drama of politics, strategy, the human heart, and the struggle for victory against all odds. This ebook features 16 pages of black-and-white historical photographs. “Everything nonfiction should be.” —Fort Worth Star-Telegram “Groom reconstructs a forgotten military passage that serves as a cautionary tale about war’s consequences.” —Pittsburgh Tribune-Review “Groom’s account, full of detail and the smell of gunsmoke, is expertly paced and free of dull stretches.” —Kirkus Reviews “Moving . . . Inspiring . . . An important and brilliantly written book.” —Booklist

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348

Publisher

Open Road + Grove/Atlantic

Published Date

ISBN 10

1555847803

ISBN 13

9781555847807

The Allies

Roosevelt, Churchill, Stalin, and the Unlikely Alliance That Won World War II

By: Winston Groom

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The Allies

Roosevelt, Churchill, Stalin, and the Unlikely Alliance That Won World War II

By: Winston Groom

Best-selling author Winston Groom tells the complex story of how Franklin Roosevelt, Winston Churchill, and Joseph Stalin--the three iconic and vastly different Allied leaders--aligned to win World War II and created a new world order. By the end of World War II, 59 nations were arrayed against the axis powers, but three great Allied leaders--Franklin Roosevelt, Winston Churchill, and Joseph Stalin--had emerged to control the war in Europe and the Pacific. Vastly different in upbringing and political beliefs, they were not always in agreement--or even on good terms. But, often led by Churchill's enduring spirit, in the end these three men changed the course of history. Using the remarkable letters between the three world leaders, enriching narrative details of their personal lives, and riveting tales of battles won and lost, best-selling historian Winston Groom returns to share one of the biggest stories of the 20th century: The interwoven and remarkable tale, and a fascinating study of leadership styles, of three world leaders who fought the largest war in history.

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484

Publisher

National Geographic Books

Published Date

ISBN 10

1426219660

ISBN 13

9781426219665

El Paso: A Novel

By: Winston Groom

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El Paso: A Novel

By: Winston Groom

Bestseller • Southern Independent Booksellers Association Bestseller • Mountains and Plains Independent Booksellers Association Three decades after the first publication of Forrest Gump, Winston Groom returns to fiction with this sweeping American epic. Long fascinated with the Mexican Revolution and the vicious border wars of the early twentieth century, Winston Groom brings to life a much-forgotten period of history in this sprawling saga of heroism, injustice, and love. El Paso pits the legendary Pancho Villa against a thrill-seeking railroad tycoon known only as the Colonel—whose fading fortune is tied up in a colossal ranch in Chihuahua, Mexico. But when Villa kidnaps the Colonel’s grandchildren and absconds into the Sierra Madre, the aging New England patriarch and his son head to El Paso, hoping to find a group of cowboys brave enough to hunt down the Generalissimo. Replete with gunfights, daring escapes, and an unforgettable bullfight, El Paso becomes an indelible portrait of the American Southwest in the waning days of the frontier, one that is “sure to entertain” (Jackson Clarion-Ledger).

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Page Count

432

Publisher

Liveright Publishing

Published Date

ISBN 10

163149225X

ISBN 13

9781631492259

1942

The Year That Tried Men's Souls

By: Winston Groom

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1942

The Year That Tried Men's Souls

By: Winston Groom

To the generation of Americans who lived through it, the Second World War was the defining event of the twentieth century, and the defining events of that war were played out in the year 1942"--Publisher website (September 2007).

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518

Publisher

Grove Press

Published Date

ISBN 10

0802142508

ISBN 13

9780802142504

The Generals

Patton, MacArthur, Marshall, and the Winning of World War II

By: Winston Groom

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The Generals

Patton, MacArthur, Marshall, and the Winning of World War II

By: Winston Groom

Celebrated historian Winston Groom tells the uniquely American tales of George Patton, Douglas MacArthur, and George Marshall, from World War I to World War II. These three remarkable men-of-arms who rose from the gruesome hell of the First World War to become the finest generals of their generation during World War II redefined America's ideas of military leadership and brought forth a new generation of American soldier. Their efforts revealed to the world the grit and determination that would become synonymous with America in the post-war years. Filled with novel-worthy twists and turns, and set against the backdrop of the most dramatic moments of the twentieth century, The Generals is a powerful, action-packed book filled with marvelous surprises and insights into the lives of America's most celebrated warriors.

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531

Publisher

National Geographic Books

Published Date

ISBN 10

1426215509

ISBN 13

9781426215506

Shrouds of Glory

From Atlanta to Nashville: The Last Great Campaign of the Civil War

By: Winston Groom

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Shrouds of Glory

From Atlanta to Nashville: The Last Great Campaign of the Civil War

By: Winston Groom

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348

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Grove/Atlantic, Inc.

Published Date

ISBN 10

1555847846

ISBN 13

9781555847845

Only

By: Winston Groom

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Only

By: Winston Groom

Only is an Old English Sheepdog, the only survivor of an accidentally poisoned litter of sheepdogs, and he makes an irreplaceable addition to the home of George and Alice Martin.

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227

Publisher

Simon and Schuster

Published Date

ISBN 10

0671522671

ISBN 13

9780671522674

A Little Joy, A Little Oy

Jewish Wit and Wisdom

By: Marnie Winston-Macauley

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A Little Joy, A Little Oy

Jewish Wit and Wisdom

By: Marnie Winston-Macauley

To me, the Jews are funnier than any other group. Why? Because they have had more trouble. And trouble is often the heart of humor."-- Steve Allen (who is not Jewish) from A Little Joy, A Little Oy Not just a slice of Jewish wit and wisdom, this collection is the whole challah*. By including over 350 entries from 200 sources, Winston-Macauley has amassed a unique cross-section of Jewish quotes, anecdotes, proverbs, history, biographies, jokes, unusual facts, "Yinglish," and much more. A Little Joy, A Little Oy showcases this rich and remarkable assembly of all things Jewish through the universal language of laughter and, yes, a few tears. A must in every Jewish household, A Little Joy, A Little Oy also makes the perfect holiday gift. *A rich twisted bread

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336

Publisher

Andrews McMeel Publishing

Published Date

ISBN 10

0740789465

ISBN 13

9780740789465

Where I Wanna Be

By: Darlene P. Winston

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Where I Wanna Be

By: Darlene P. Winston

You, me, and your girlfriend? After years of swearing off men, K.C. Martin hit gold when Andre asked for her phone number one day at the local post office. What she didn't anticipate was a package postmarked ex. She has finally allowed herself to feel alive again and give in to what he's offering. Short lived is her vision of 'Perfect' when suddenly, along comes an ex-girlfriend, attempted murder and a murder suspect on the loose. K.C. wonders if 'Perfect' has a place in her life. Experience the emotions, the highs and the lows along with K.C., as she is forced to choose whether love is worth fighting for or if 'perfect' really means being alone.

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322

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Darlene P Winston

Published Date

ISBN 10

1432725629

ISBN 13

9781432725624

Superhuman

By: Lord Robert Winston,Lori Oliwenstein

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Superhuman

By: Lord Robert Winston,Lori Oliwenstein

Accompanying the major new BBC documentary series, Superhuman explores the human bodys astonishing ability to heal, renew and regenerate itself. In recording the before, during and after of radical operations on real people it introduces us to the pioneering efforts of medical teams and alerts us to the ethical issues that new medical advances raise. Over six chapters Superhuman addresses significant developments within six key medical areas: cancer, infection, transplantation, trauma, repair and reproduction. Acknowledging the debt modern physicians owe to yesterday Superhuman begins by investigating the human bodys innate abilities to heal itself. And, as we gladly launch ourselves into an age of biotechnology, it questions whether we might now use all the information available to us to comprehend finally how our bodies work? If we can achieve that, perhaps becoming superhuman is truly within our reach. Chapter one introduces us to the trauma surgeons who have discovered that the shock that follows trauma can prove beneficial in saving the body and the brain. Chapter two chronicles the astonishing technology now being used in medical transplants and the contentious issues these processes excite. Should technology continue to develop apace how are doctors and patients to choose between using an artificial limb created specifically for a patient, a human limb grown from the patients own genetic information, or the alternative solutions offered by the animal kingdom? And is intervention of true benefit to the patient if it requires a lifetime of immuno-suppressing drugs? The recent successes of the Human Genome Project have dissolved the boundaries of regeneration with made-to-order organs no longer beyond our limits. Chapter three presents the scientists responsible for engineering human tissue from materials found in the body and outlines how they might help us might claim our lost powers of regeneration. Chapter four relates how we are faring in the battle against the old enemy cancer and tells how experts in this field are trying to regain control of the cancer cells that turn against us. Chapter five explains how we strive to combat the threats we all face living in a modern world teeming with globetrotters who share one feature we're all potential contagion-carriers. Superhuman goes on to inform of the dangers of pushing too far to eradicate infectious disease from our lives completely. Chapter six spotlights an area of considerable debate that will possibly alter the course of human evolution fertility and genetic manipulation. Superhuman discusses both the advantages and the dangers of new technologies in this area, arguing that they have many positive applications and that often the hazards are overstated, solely through fear. In an attempt never to lose sight of our humanity while inviting the superhuman in us all to work, Superhuman encourages a holistic approach to medicine and an open forum for the discussion of the future of medical science.

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Page Count

324

Publisher

Random House

Published Date

ISBN 10

1448141001

ISBN 13

9781448141005

The Black Moon

By: Winston Graham

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The Black Moon

By: Winston Graham

The Black Moon is the enthralling fifth novel in Winston Graham's hugely popular Poldark series, which has become a television phenomenon starring Aidan Turner. Cornwall 1794. The birth of a son to Elizabeth and George Warleggan serves only to accentuate the rift between the Poldark and Warleggan families. And when Morwenna Chynoweth, now governess to Elizabeth’s eldest son, grows to love Drake Carne, Demelza’s brother, the enduring rivalry between George and Ross finds a new focus for bitter enmity and conflict. The Black Moon is followed by the sixth book in the Poldark series, The Four Swans.

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564

Publisher

Pan Macmillan

Published Date

ISBN 10

0330524275

ISBN 13

9780330524278

A Stitch to Die For

By: Lois Winston

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A Stitch to Die For

By: Lois Winston

The adventures of reluctant amateur sleuth Anastasia Pollack continue in A Stitch to Die For, the 5th book in the Anastasia Pollack Crafting Mystery series by USA Today bestselling author Lois Winston. Ever since her husband died and left her in debt equal to the gross national product of Uzbekistan, magazine crafts editor and reluctant amateur sleuth Anastasia Pollack has stumbled across one dead body after another—but always in work-related settings. When a killer targets the elderly nasty neighbor who lives across the street from her, murder strikes too close to home. Couple that with a series of unsettling events days before Halloween, and Anastasia begins to wonder if someone is sending her a deadly message.

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171

Publisher

Lois Winston

Published Date

ISBN 10

194079529X

ISBN 13

9781940795294

The Crossing

By: Winston Churchill

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The Crossing

By: Winston Churchill

Not to be confused with the famed twentieth-century British prime minister, American author Winston Churchill took as his fictional palette the history of his native country. Following in the tradition of Churchill's other sweeping historical epics, The Crossing is a thrilling account of the settlement of the Western United States, with a particular focus on the rough-and-tumble early years of the territory that would later become Kentucky.

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760

Publisher

The Floating Press

Published Date

ISBN 10

1775560562

ISBN 13

9781775560562

Mr. Crewe's Career

in large print

By: Winston Churchill

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Mr. Crewe's Career

in large print

By: Winston Churchill

Reproduction of the original.

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722

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BoD – Books on Demand

Published Date

ISBN 10

3368623702

ISBN 13

9783368623708

The Four Swans

A Novel of Cornwall, 1795-1797

By: Winston Graham

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The Four Swans

A Novel of Cornwall, 1795-1797

By: Winston Graham

The sixth book in the legendary Poldark saga Cornwall, 1795: Although Ross Poldark - now something of a war hero - seems secure in his hard won prosperity, a new dilemma faces him in the sudden infatuation of a young naval officer for his wife Demelza. All four women - the four swans - whose lives touch Ross' face a crisis in these years. For his wife Demelza, his old love Elizabeth, for his friend's new wife Caroline and for the unhappy Morwenna Chynoweth, these are times of stress and conflict.

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595

Publisher

Macmillan

Published Date

ISBN 10

125012493X

ISBN 13

9781250124937

The Poldark Saga: Books 1 - 3

By: Winston Graham

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The Poldark Saga: Books 1 - 3

By: Winston Graham

NOW A MASTERPIECETM SERIES ON PBS® The Poldark Saga is the masterwork of Winston Graham's life, evoking the historical period like only he can and creating a work of rich and poor, loss and love, that you'll never forget. Ross Poldark In the first novel in Winston Graham's hit series, a weary Ross Poldark returns to England from the Revolutionary war, looking forward to a joyful homecoming with his beloved Elizabeth. Instead he discovers his father has died, his home is overrun by livestock and drunken servants, and Elizabeth engaged to his cousin. Ross has no choice but to start his life anew. Demelza In the enchanting second novel in the Poldark series, Demelza Carne, an impoverished miner's daughter rescued from a fairground brawl, now happily finds herself Ross Poldark's wife. But the events of these turbulent years put the strength of their romance and their marriage to the test. Jeremy Poldark Ross Poldark faces the darkest hour of his life in this third novel of the Poldark series. Reeling from the tragic death of a loved one, Ross is brought to trial for the sacking of a nearby grounded ship, and despite their stormy marriage, Demelza tries to rally support, to save him and their family. As the drama unfolds, Jeremy Poldark, Ross and Demelza's first son, is born... A thrilling historical saga of romance and family drama, this bundle of books is the perfect introduction to the series for readers who loved Downton Abbey.

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1030

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1492693847

ISBN 13

9781492693840

Mr. Crewe ́s Career

Complete

By: Winston Churchill

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Mr. Crewe ́s Career

Complete

By: Winston Churchill

Reproduction of the original: Mr. Crewe ́s Career by Winston Churchill

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446

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BoD – Books on Demand

Published Date

ISBN 10

3734016355

ISBN 13

9783734016356

The Human Mind

By: Lord Robert Winston

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The Human Mind

By: Lord Robert Winston

It is the most complex and mysterious object in the universe. Covered by a dull grey membrane, it resembles a gigantic, convoluted fungus. Its inscrutability has captivated scientists, philosophers and artists for centuries. It is, of course, the human brain. With the help of science we can now begin to understand the extraordinary complexity of the brain's circuits: we can see which nerve cells generate electricity as we fall in love, tell a lie or dream of a lottery win. And inside the 100 billion cells of this rubbery network is something remarkable: you. In this entertaining and accessible book, Robert Winston takes us deep into the workings of the human mind and shows how our emotions and personality are the result of genes and environment. He explains how memories are formed and lost, how the ever-changing brain is responsible for toddler tantrums and teenage angst, plus he reveals the truth behind extra-sensory perception, déjà vu and out-of-body experiences. He also tells us how to boost our intelligence, how to tap into creative powers we never knew we had, how to break old habits and keep our brain fit and active as we enter old age. The human mind is all we have to help us to understand it. Paradoxically, it is possible that science may never quite explain everything about this extraordinary mechanism that makes each of us unique.

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524

Publisher

Random House

Published Date

ISBN 10

1448168686

ISBN 13

9781448168682

Persuasive Advertising for Entrepreneurs and Small Business Owners

How to Create More Effective Sales Messages

By: William Winston,Jay P Granat

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Persuasive Advertising for Entrepreneurs and Small Business Owners

How to Create More Effective Sales Messages

By: William Winston,Jay P Granat

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

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220

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ISBN 10

1317952944

ISBN 13

9781317952947

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