William S. Birnbaum's Books

Mad Cows and Mother's Milk, Second Edition

The Perils of Poor Risk Communication

By: William Leiss

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Mad Cows and Mother's Milk, Second Edition

The Perils of Poor Risk Communication

By: William Leiss

Communicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies. "Mad Cows and Mother's Milk" outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change, and genetics technologies. The first of the new case studies brings the story of the Bovine Spongiform Encephalopathy (BSE) outbreak in the United Kingdom in the 1980s up-to-date. Mad cow disease is still being discovered in UK herds and cases of mad cow disease have been found in twenty countries across the European continent and as far away as Japan with devastating consequences for the food industry. BSE has now been discovered on the North American continent in two cows born in Canada. The original cause of these two new cases is almost certainly importation of infected cattle, cattle feed, or both from Britain. Canadian government regulators and those in the cattle industry have failed to correctly assess the risks of the disease in the Canadian herd, take the precautionary measures needed to prevent the spread of disease, and communicate risks and precautionary measures to the public. The second new study deals with global warming. Not only is every aspect of this risk debate both contentious and difficult for the public to understand but the potential consequences of the risks extend all the way to global catastrophe for human civilization. A new chapter outlines the many dimensions of risk debate in the context of the need for effective and sustained dialogue by an informed public. The last new case study provides an introduction to genomic science, which is placed in the context of both the health benefits expected from genetic manipulation and some of the risk factors associated with it. One example is gene therapy, which can be used to eliminate inherited genetic diseases (i.e. cystic fibrosis), enhance human traits (i.e. athletic performance), and perhaps double life-spans. Gene technologies are relevant to some of the most fundamental human values. This new chapter suggests that we must think about the range of new risks introduced by these technologies as well as the potential benefits - and that we should do this collective thinking soon, since, given the furious pace of genomics discoveries, the possibilities will be with us sooner than we imagine. All of the case studies emphasize the need for effective communication about risks to allow effective dialogue by informed publics on health and environmental risks.

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Page Count

464

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773572406

ISBN 13

9780773572409

Mad Cows and Mother's Milk

The Perils of Poor Risk Communication

By: Douglas Alan Powell,William Leiss

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Mad Cows and Mother's Milk

The Perils of Poor Risk Communication

By: Douglas Alan Powell,William Leiss

When toxins are suspected to be the cause of illness or death, governments, scientists and professional health associations are faced with a dilemma: at what point does sufficient evidence justify changes in policy or the issuance of public warnings which might result in undue public fear? Powell (food science, U. of Guelph) and Leiss (environmental policy, Queen's U., Canada) discuss mad cow's disease, silicone in breast implants, E.coli in hamburger, and dioxins in the environment, in terms of available scientific research and the question of assessing actual risk. Paper edition (unseen), $19.95. Annotation copyrighted by Book News, Inc., Portland, OR

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Page Count

322

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773516182

ISBN 13

9780773516182

Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

2-Volume Set

By: James Cherry,Gail J. Demmler-Harrison,Sheldon L. Kaplan,William Steinbach,Peter J Hotez

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Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

2-Volume Set

By: James Cherry,Gail J. Demmler-Harrison,Sheldon L. Kaplan,William Steinbach,Peter J Hotez

Offering unparalleled coverage of infectious diseases in children and adolescents, Feigin & Cherry's Textbook of Pediatric Infectious Diseases 8th Edition, continues to provide the information you need on epidemiology, public health, preventive medicine, clinical manifestations, diagnosis, treatment, and much more. This extensively revised edition by Drs. James Cherry, Gail J. Demmler-Harrison, Sheldon L. Kaplan, William J. Steinbach, and Peter J. Hotez, offers a brand-new full-color design, new color images, new guidelines, and new content, reflecting today's more aggressive infectious and resistant strains as well as emerging and re-emerging diseases - Discusses infectious diseases according to organ system, as well as individually by microorganisms, placing emphasis on the clinical manifestations that may be related to the organism causing the disease. - Provides detailed information regarding the best means to establish a diagnosis, explicit recommendations for therapy, and the most appropriate uses of diagnostic imaging. - Features expanded information on infections in the compromised host; immunomodulating agents and their potential use in the treatment of infectious diseases; and Ebola virus. - Contains hundreds of new color images throughout, as well as new guidelines, new resistance epidemiology, and new Global Health Milestones. - Includes new chapters on Zika virus and Guillain-Barré syndrome. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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Page Count

2045

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323392814

ISBN 13

9780323392815

Book's by William S. Birnbaum

Mad Cows and Mother's Milk, Second Edition

Mad Cows and Mother's Milk, Second Edition

Mad Cows and Mother's Milk

Mad Cows and Mother's Milk

Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

Feigin and Cherry's Textbook of Pediatric Infectious Diseases E-Book

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