In the broiling heat of Texas, Richard King built an empire. Before he arrived in Texas, cattle ranching barely existed in the United States. Although it was a hostile land of sand and brush, King saw an opportunity in the Lone Star state. With great skill and tireless determination, Captain King developed a thriving industry, bringing beef to the northern states and inventing modern ranching. Authors William R. Sanford and Carl R. Green explore the life of "the Boss," from his humble beginnings to his creation of a cattle empire: the King Ranch.
Edited by one of the best-known and most widely respected figures in the field, this volume is a comprehensive, single-source overview of the myriad ideas and processes that are identified with IS planning. While many chapters focus on high level strategic planning, the book gives equal attention to on-the-ground planning issues.
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Examines the life of Richard King, including his childhood on the river, his days as a steamboat captain, his creation of the King Ranch, and how he developed modern cattle ranching"--Provided by publisher.
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