William Perreault's Books

Cases and Select Readings in Health Care Marketing

By: William Winston,Robert L Berl,Robert Sweeney

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Cases and Select Readings in Health Care Marketing

By: William Winston,Robert L Berl,Robert Sweeney

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!

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582

Publisher

Routledge

Published Date

ISBN 10

1317941632

ISBN 13

9781317941637

Marketing for Attorneys and Law Firms

By: William Winston

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Marketing for Attorneys and Law Firms

By: William Winston

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

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360

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Routledge

Published Date

ISBN 10

1135022933

ISBN 13

9781135022938

Environmental Marketing

Strategies, Practice, Theory, and Research

By: William Winston,Alma T Mintu-Wimsatt

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Environmental Marketing

Strategies, Practice, Theory, and Research

By: William Winston,Alma T Mintu-Wimsatt

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

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452

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Routledge

Published Date

ISBN 10

1136590331

ISBN 13

9781136590337

Data Analysis Methods in Physical Oceanography

Fourth Edition

By: Richard E. Thomson,William J. Emery

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Data Analysis Methods in Physical Oceanography

Fourth Edition

By: Richard E. Thomson,William J. Emery

Data Analysis Methods in Physical Oceanography, Fourth Edition provides a practical reference to established and modern data analysis techniques in earth and ocean sciences. In five sections, the book addresses data acquisition and recording, data processing and presentation, statistical methods and error handling, analysis of spatial data fields, and time series analysis methods. The updated edition includes new information on autonomous platforms and new analysis tools such as "deep learning and convolutional neural networks. A section on extreme value statistics has been added, and the section on wavelet analysis has been expanded. This book brings together relevant techniques and references recent papers where these techniques have been trialed. In addition, it presents valuable examples using physical oceanography data. For students, the sections on data acquisition are useful for a compilation of all the measurement methods. - Includes content co-authored by scientists from academia and industry, both of whom have more than 30 years of experience in oceanographic research and field work - Provides boxed worked examples that address typical data analysis problems, including examples with computer code (e.g., python code, MATLAB code) - Presents brief summaries at the end of the more difficult sections to help readers looking for foundational information

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892

Publisher

Elsevier

Published Date

ISBN 10

0323993133

ISBN 13

9780323993135

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

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568

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SAGE

Published Date

ISBN 10

076191000X

ISBN 13

9780761910008

The Dark Side of Relationship Pursuit

From Attraction to Obsession and Stalking

By: Brian H. Spitzberg,William R. Cupach

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The Dark Side of Relationship Pursuit

From Attraction to Obsession and Stalking

By: Brian H. Spitzberg,William R. Cupach

Awards and Praise for the first edition: Recipient of the 2006 International Association for Relationship Research (IARR) Book Award "This text, as it presently stands, is THE go-to text for stalking researchers. That is my opinion and the opinion of multiple fellow scholars I know in the field. It rarely sits on my shelf, but rather is a constant reference on my desk. I can always count on these authors to have done an extensive review of literature. I thought I was thorough, but they are always providing me with new references." --Dr. H. Colleen Sinclair, Associate Professor of Psychology, Mississippi State University "Cupach and Spitzberg provide the reader with a multidisciplinary framework for understanding the nature and impact of unwanted relationship pursuits. This book is an excellent resource for students and professionals alike who seek to gain knowledge about unwanted relational pursuits and stalking." —Journal of Couple & Relationship Therapy The Dark Side of Relationship Pursuit provides historical and definitional frames for studying unwanted relationship pursuit, and considers the role of the media, law, and social science research in shaping today’s conceptualizations of stalking. The volume integrates research from diverse contributing fields and disciplines, providing a thorough summary and assessment of current knowledge on stalking and obsessive pursuit. Building on the foundation of the award-winning first edition, this revision considers assessment issues, offers an expanded analysis of the meta-analysis data set, and includes coverage of intercultural and international factors. As an increasing number of scholarly disciplines and professional fields study stalking and other forms of obsessive relationship pursuit, this book is a must-have resource for examining interpersonal conflict, social and personal relationships, domestic violence, unrequited love, divorce and relational dissolution, and harassment. It also has much to offer researchers, counselors, and professionals in psychology, counseling, criminal justice, sociology, psychiatry, forensic evaluation, threat assessment, and law enforcement.

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460

Publisher

Routledge

Published Date

ISBN 10

1136651624

ISBN 13

9781136651625

Events Management

By: Glenn Bowdin,William O'Toole,Johnny Allen,Rob Harris,Ian McDonnell

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Events Management

By: Glenn Bowdin,William O'Toole,Johnny Allen,Rob Harris,Ian McDonnell

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.

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533

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Routledge

Published Date

ISBN 10

1136404597

ISBN 13

9781136404597

Marketing University Outreach Programs

By: Ralph S Foster,William I Sauser,Donald Self

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Marketing University Outreach Programs

By: Ralph S Foster,William I Sauser,Donald Self

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

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293

Publisher

Routledge

Published Date

ISBN 10

1317939751

ISBN 13

9781317939757

Information Retrieval

A Health and Biomedical Perspective

By: William Hersh

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Information Retrieval

A Health and Biomedical Perspective

By: William Hersh

Coupled with the growth of the World Wide Web, the topic of health information retrieval has had a tremendous impact on consumer health information. With the aid of newly added questions and discussions at the end of each chapter, this Second Edition covers theory practical applications, evaluation, and research directions of all aspects of medical information retireval systems.

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524

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387226788

ISBN 13

9780387226781

Scaling Procedures

Issues and Applications

By: Richard G. Netemeyer,William O. Bearden,Subhash Sharma

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Scaling Procedures

Issues and Applications

By: Richard G. Netemeyer,William O. Bearden,Subhash Sharma

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures for Self-Report Measures in the Social Sciences examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science discipli

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225

Publisher

SAGE

Published Date

ISBN 10

0761920277

ISBN 13

9780761920274

Female Control

Sexual Selection by Cryptic Female Choice

By: William Eberhard

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Female Control

Sexual Selection by Cryptic Female Choice

By: William Eberhard

A growing body of evidence has begun to reveal flaws in the traditional assumption of female passivity and lack of discrimination after copulation has begun. William Eberhard has compiled an impressive array of research on the ability of females to shape the outcome of mating. He describes studies of many different cryptic mechanisms by which a female can accept a male for copulation but nevertheless reject him as a father. Evidence from various fields indicates that such selectivity by females may be the norm rather than the exception. Because most post-copulatory competition between males for paternity is played out within the bodies of females, female behavior, morphology, and physiology probably often influence male success in these contests. Eberhard draws examples from a diversity of organisms, ranging from ctenophores to scorpions, nematodes to frogs, and crickets to humans. Cryptic female choice establishes a new bridge between sexual selection theory and reproductive physiology, in particular the physiological effects of male seminal products on female reproductive processes, such as sperm transport, oviposition, and remating. Eberhard interweaves his review of previous studies with speculation on the consequences of this theoretical development, and indicates promising new directions for future research.

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520

Publisher

Princeton University Press

Published Date

ISBN 10

0691207208

ISBN 13

9780691207209

Management and the Arts

By: William J. Byrnes

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Management and the Arts

By: William J. Byrnes

The sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and practices to meet the evolving demands faced by arts managers in cultural organizations around the world. This comprehensive textbook covers a wide range of topics, including planning, strategy development, leading, marketing, fundraising, budgeting, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders can develop equitable, collaborative, and dynamic organizations that bring communities together to experience all the arts have to offer. It also includes illustrations, tables, tools, techniques, and case studies that can be applied in a wide range of visual and performing arts organizations. Each chapter features terms, learning outcomes, real world examples, and discussion questions designed to help students build skills, develop strategies, and understand options to consider in meeting the challenges faced by cultural organizations. New to this edition: An extensive focus on how arts managers and organizations can successfully engage in developing and implementing equity, diversity, and inclusion programs Expanded content on leadership, marketing, social media, and fundraising theories, practices, and ethics Updated content about planning and assessment, business models, entrepreneurship, and heuristics Expanded coverage of organizational culture and its impact on programming, operations, and inclusion Additional perspectives about leading in the arts, examination of theories of motivation and communication, and expanded discussion on leadership ethics Integration of topics on operations, budgeting, and finance including technology and CRM systems Suggested additional readings, website links, and a broad array of other resources have been carefully gathered to help faculty guide students of Performing Arts programs and Arts Management courses as they explore what is required to work with artists, board members, staff, funders, volunteers, and community leaders. Management and the Arts includes access to a companion website featuring a sample syllabus, additional project assignments, suggested resources, and chapter-by-chapter PowerPoint slides (www.managementandthearts.com).

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678

Publisher

Routledge

Published Date

ISBN 10

1000587126

ISBN 13

9781000587128

Robert A. Heinlein: Volume I

Learning Curve, 1907–1948

By: William H. Patterson

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Robert A. Heinlein: Volume I

Learning Curve, 1907–1948

By: William H. Patterson

For the first time, the real story of the life of Robert A. Heinlein in the authorized biography Robert A. Heinlein (1907-1988) is generally considered the greatest American SF writer of the 20th century. A famous and bestselling author in later life, he started as a navy man and graduate of Annapolis who was forced to retire because of tuberculosis. A socialist politician in the 1930s, he became one of the sources of Libertarian politics in the USA in his later years. His most famous works include the Future History series (stories and novels collected in The Past Through Tomorrow and continued in later novels), Starship Troopers, Stranger in a Strange Land, and The Moon is a Harsh Mistress. Given his desire for privacy in the later decades of his life, he was both stranger and more interesting than one could ever have known. This is the first of two volumes of a major American biography. This volume is about Robert A. Heinlein's life up to the end of the 1940s and the mid-life crisis that changed him forever. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

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624

Publisher

Macmillan

Published Date

ISBN 10

1429964855

ISBN 13

9781429964852

Connecticut Gridiron

Football Minor Leaguers of the 1960s and 1970s

By: William J. Ryczek

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Connecticut Gridiron

Football Minor Leaguers of the 1960s and 1970s

By: William J. Ryczek

This narrative history of minor league football teams in Connecticut in the 1960s and 1970s is based on extensive newspaper and periodical research and interviews with nearly 70 former players, broadcasters and journalists. Only a few players--like Marv Hubbard, Lou Piccone and Bob Tucker--made it to the NFL, but many more played for as little as $25 per game in their quest to make it big or just have fun. Wealthy men like Pete Savin and Frank D'Addario owned teams in Hartford and Bridgeport. In the days before cable television saturated the media with live sports, small town fans turned out to support their local heroes, often men who worked on construction crews during the week and stopped by the diner Sunday morning to talk football. Now in their 60s, 70s and 80s, these men share their stories of a simpler era; the good times, like the Hartford Knights' 1968 ACFL championship season, and the long bus rides and missed paydays that were as much a part of minor league ball as first downs and interceptions.

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Page Count

387

Publisher

McFarland

Published Date

ISBN 10

0786478330

ISBN 13

9780786478330

Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

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Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

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Page Count

142

Publisher

Routledge

Published Date

ISBN 10

1136372350

ISBN 13

9781136372353

(Sackler NAS Colloquium) The Role of Science in Solving the Earth Emerging Water Problems

By: Proceedings of the National Academy of Sciences,Henry Vaux,William Jury,National Academy of Sciences

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(Sackler NAS Colloquium) The Role of Science in Solving the Earth Emerging Water Problems

By: Proceedings of the National Academy of Sciences,Henry Vaux,William Jury,National Academy of Sciences

Earth is about 70% water, the human body is about 53% water, plants use water's unique properties to transport food, and aquatic organisms can survive during the winter due to water's thermal properties. However, as life continues to evolve on Earth, new problems with water emerge. The Sackler NAS Colloquium The Role of Science in Solving the Earth Emerging Water Problems provides a look into these problems ranging from water's agricultural use and importance in society to its scarcity and use in technology. (Sackler NAS Colloquium) The Role of Science in Solving the Earth Emerging Water Problems includes the colloquium, held October 8-14, 2004, program and abstracts of its presentations and posters. Also available in this book is the participant roster.

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National Academies Press

Published Date

ISBN 10

0309182026

ISBN 13

9780309182027

Control System Applications

By: William S. Levine

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Control System Applications

By: William S. Levine

Control technology permeates every aspect of our lives. We rely on them to perform a wide variety of tasks without giving much thought to the origins of the technology or how it became such an important part of our lives. Control System Applications covers the uses of control systems, both in the common and in the uncommon areas of our lives. From the everyday to the unusual, it's all here. From process control to human-in-the-loop control, this book provides illustrations and examples of how these systems are applied. Each chapter contains an introduction to the application, a section defining terms and references, and a section on further readings that help you understand and use the techniques in your work environment. Highly readable and comprehensive, Control System Applications explores the uses of control systems. It illustrates the diversity of control systems and provides examples of how the theory can be applied to specific practical problems. It contains information about aspec ts of control that are not fully captured by the theory, such as techniques for protecting against controller failure and the role of cost and complexity in specifying controller designs.

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360

Publisher

CRC Press

Published Date

ISBN 10

1351838393

ISBN 13

9781351838399

Events Management

By: Glenn A. J. Bowdin,Johnny Allen,Rob Harris,Leo Jago,William O'Toole,Ian McDonnell

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Events Management

By: Glenn A. J. Bowdin,Johnny Allen,Rob Harris,Leo Jago,William O'Toole,Ian McDonnell

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

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1056

Publisher

Taylor & Francis

Published Date

ISBN 10

1000904458

ISBN 13

9781000904451

Irwin and Rippe's Intensive Care Medicine

By: Craig M. Lilly,Richard S. Irwin,Walter A. Boyle,William F. Kelly

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Irwin and Rippe's Intensive Care Medicine

By: Craig M. Lilly,Richard S. Irwin,Walter A. Boyle,William F. Kelly

Covering both the theoretical and practical aspects of critical care,Irwin & Rippe’s Intensive Care Medicine, Ninth Edition, provides state-of-the-art, evidence-based knowledge for specialty physicians and non-physicians practicing in the adult intensive care environment. Drs. Craig M. Lilly, Walter A. Boyle, and Richard S. Irwin, along with a team of expert contributing authors and education expert, William F. Kelly, offer authoritative, comprehensive guidance from an interprofessional, collaborative, educational, and scholarly perspective, encompassing all adult critical care specialties.

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7955

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975181468

ISBN 13

9781975181468

Marketing for CPAs, Accountants, and Tax Professionals

By: William J. Winston

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Marketing for CPAs, Accountants, and Tax Professionals

By: William J. Winston

The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

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416

Publisher

Psychology Press

Published Date

ISBN 10

1560248726

ISBN 13

9781560248729

Puccini Without Excuses

A Refreshing Reassessment of the World's Most Popular Composer

By: William Berger

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Puccini Without Excuses

A Refreshing Reassessment of the World's Most Popular Composer

By: William Berger

Puccini is the most beloved composer of opera in the world: one quarter of all opera performances in the U.S. are of his operas, his music pervades movie soundtracks, and his plots have infiltrated our popular culture. But, although Puccini’s art still captivates audiences and the popularity of such works as Tosca, La Bohéme, and Madama Butterfly has never waned, he has long been a victim of critical snobbery and cultural marginalization. In this witty and informative guide for beginners and fans alike, William Berger sets the record straight, reclaiming Puccini as a serious artist. Combining his trademark irreverent humor with passionate enthusiasm, Berger strikes just the right balance of introductory information and thought-provoking analysis. He includes a biography, discussions of each opera, a glossary, fun facts and anecdotes, and above all keen insight into Puccini’s enduring power. For anyone who loves Puccini and for anyone who just wonders what all the fuss is about, Puccini Without Excuses is funny, challenging, and always a pleasure to read. INCLUDES: • Why Puccini’s art and its message of hope is crucial to our world today • How Anglo audiences often miss the mythic significance of his operas • The use of his music as shorthand in films, from A Room with a View to Fatal Attraction • A scene-by scene analysis of each opera • A guide to the wealth of available recordings, books, and videos

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482

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Vintage

Published Date

ISBN 10

0307542904

ISBN 13

9780307542908

Old Dominion, New Commonwealth

A History of Virginia, 1607–2007

By: Ronald L. Heinemann,John G. Kolp,Anthony S. Parent Jr.,William G. Shade

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Old Dominion, New Commonwealth

A History of Virginia, 1607–2007

By: Ronald L. Heinemann,John G. Kolp,Anthony S. Parent Jr.,William G. Shade

On the morning of 26 April 1607, three small ships carrying 143 Englishmen arrived off the Virginia coast of North America, having spent four months at sea.... All hoped for financial success and perhaps a little adventure; as it turned out, their tiny settlement eventually would evolve from colony into a prominent state in an entirely new nation." So begins Old Dominion, New Commonwealth: A History of Virginia, 1607-2007 and the remarkable story behind the founding not only of the state of Virginia but of our nation. With this book, the historians Ronald L. Heinemann, John G. Kolp, Anthony S. Parent Jr., and William G. Shade collaborate to provide a comprehensive, accessible, one-volume history of Virginia, the first of its kind since the 1970s. In seventeen narrative chapters, the authors tackle the four centuries of Virginia’s history from Jamestown through the present, emphasizing the major themes that play throughout Virginia history—change and continuity, a conservative political order, race and slavery, economic development, and social divisions—and how they relate to national events. Including helpful bibliographical listings at the end of each chapter as well as a general listing of useful sources and Websites, the book is truly a treasure trove for any student, scholar, or general-interest reader looking to find out more about the history of Virginia and our nation. Timed to coincide with the 2007 quadricentennial, Old Dominion, New Commonwealth will stand as a classic for years to come.

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657

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University of Virginia Press

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ISBN 10

0813930480

ISBN 13

9780813930480

Prosthetic Designs for Restoring Human Limb Function

By: William Craelius

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Prosthetic Designs for Restoring Human Limb Function

By: William Craelius

This textbook provides a thorough introduction and overview of the design and engineering of state-of-the-art prosthetics and assistive technologies. Innovations in prosthetics are increasingly made by cross-disciplinary thinking, and the author introduces the application of biomedical, mechanical, electrical, computer, and materials engineering principles to the design of artificial limbs. Coverage includes the fundamentals of biomechanics, biomechanical modeling and measurements, the basics of anatomy and physiology of limb defects, and the historical development of prosthetic design. This book stimulates the innovative thinking necessary for advancing limb restoration, and will be essential reading for students, as well as researchers, professional engineers, and prosthetists involved in the design and manufacture of artificial limbs. Learning enhanced by the exercises, including physical modeling with MATLAB and Simulink; Includes appendices with relevant equations and parameters for reference; Introduction to the design and engineering of prosthetics and assistive technologies.

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231

Publisher

Springer Nature

Published Date

ISBN 10

3030310779

ISBN 13

9783030310776

Strategic Management in Nonprofit Organizations

By: William A. Brown

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Strategic Management in Nonprofit Organizations

By: William A. Brown

Nonprofit organizations are complex and distinctive organizational entities. The literature of strategic management poses some interesting challenges and is only partially developed to inform decision making for nonprofit managers. Strategic Management in Nonprofit Organizations uses a strategic management framework to consider key decisions that nonprofit managers and volunteer leaders confront as they plan and work to position their organizations for optimal success. Key Features - Fills a gap in the current literature by providing a thorough examination of management and planning issues experienced by nonprofit managers,including challenges such as muted markets and specific performance expectations. - Blends together theoretical, empirical, and normative literature with descriptive stories of managing in the sector. - Suggests some optimal practices for managers who want to strengthen their organizations. - Perfect for graduate students in nonprofit management programs. - Supported by a complete package of instructor ancillary materials including an Instructor's Manual, PowerPoints, and Test Bank Contents: Chapter 1 Nature of Nonprofit Organizations Chapter 2 Framing Strategic Choices Chapter 3 External Environment Chapter 4 Internal Capabilities Chapter 5 Public Benefit Strategies Chapter 6 Analysis of the Task Environment Chapter 7 Corporate Strategy, Structures, and Planning Chapter 8 Service Strategies Chapter 9 Social and Political Strategies Chapter 10 Financial Resource Strategies Chapter 11 Inter-Organizational Relationships Chapter 12 Strategic Leadership

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391

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Jones & Bartlett Publishers

Published Date

ISBN 10

1449618952

ISBN 13

9781449618957

The Everything Parent's Guide To Children With Asperger's Syndrome

Help, Hope, And Guidance

By: William Stillman

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The Everything Parent's Guide To Children With Asperger's Syndrome

Help, Hope, And Guidance

By: William Stillman

With The Everything Parent's Guide to Children with Asperger's Syndrome at your side, you'll take the first steps toward understanding this pervasive development disorder and how it may impact your child. This complete handbook for coping with daily life helps you: Get a diagnosis and understand the results Discover the best options for education and learning Work to improve your child's social skills Identify triggers that lead to sensory overload, such as sounds, bright lights, or certain textures and fabrics Recognize symptoms of meltdowns and work with your child to prevent them Educate family and friends about Asperger's to provide a supportive and loving environment Explore other resources, including reading lists, Web sites, and support groups The Everything Parent's Guide to Children with Asperger's Syndrome shows you how you can maintain a positive attitude, honor your child's unique experience, and strengthen the bond between you and your child.

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277

Publisher

Simon and Schuster

Published Date

ISBN 10

1605504491

ISBN 13

9781605504490

Narrow Roads of Gene Land: Volume 2: Evolution of Sex

By: William Donald Hamilton

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Narrow Roads of Gene Land: Volume 2: Evolution of Sex

By: William Donald Hamilton

The second volume of the collected papers of W D Hamilton, the most important theoretical biologist of the 20th century. Volume 1, The Evolution of Social Behaviour (OUP, still in print), was devoted to the first half of Hamilton's life's work; Volume 2 is devoted to the other half, on sex and sexual selection. Each paper is accompanied by a specially-written autobiographical introduction.

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932

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Oxford University Press

Published Date

ISBN 10

0198503369

ISBN 13

9780198503361

Death So Noble

Memory, Meaning, and the First World War

By: Jonathan Franklin William Vance

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Death So Noble

Memory, Meaning, and the First World War

By: Jonathan Franklin William Vance

Examines the ways in which Canadians remembered and celebrated their participation in WWI, viewing the war as a cultural and philosophical force as opposed to a political and military event. Looks at the country's mythical reconstruction of the war and recounts how the myth's proponents responded to conflicting visions of the war. Touches on the symbolism of the soldier, Canadian nationalism, and the idea of a just war, drawing on memoirs, newspaper reports, and popular culture. Includes bandw photos. Annotation copyrighted by Book News, Inc., Portland, OR

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344

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UBC Press

Published Date

ISBN 10

0774806001

ISBN 13

9780774806008

Book's by William Perreault

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