William O. Gardner's Books

Advertising Tower

Japanese Modernism and Modernity in the 1920s

By: William O. Gardner

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Advertising Tower

Japanese Modernism and Modernity in the 1920s

By: William O. Gardner

On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour’s walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. In particular, it explores the themes and formal strategies of the modernist literature that flourished in the 1920s, focusing on the work of Hagiwara Kyojiro (1899-1938) and Hayashi Fumiko (1903-1951). William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media." Hagiwara’s conception of the poem and poet as an electric-radio "advertising tower" provides an emblem for the aesthetic tensions and multiple discourses of technology, media, urbanism, commerce, and propaganda that were circulating through the urban environment at the time; while Hayashi’s work, with its references to popular songs, plays, and movies, suggests an understanding of "everyday life" as the interface between individual subjectivity and a highly mediated environment.

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Page Count

372

Publisher

BRILL

Published Date

ISBN 10

1684174279

ISBN 13

9781684174270

The Metabolist Imagination

Visions of the City in Postwar Japanese Architecture and Science Fiction

By: William O. Gardner

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The Metabolist Imagination

Visions of the City in Postwar Japanese Architecture and Science Fiction

By: William O. Gardner

Japan’s postwar urban imagination through the Metabolism architecture movement and visionary science fiction authors The devastation of the Second World War gave rise to imaginations both utopian and apocalyptic. In Japan, a fascinating confluence of architects and science fiction writers took advantage of this space to begin remaking urban design. In The Metabolist Imagination, William O. Gardner explores the unique Metabolism movement, which allied with science fiction authors to foresee the global cities that would emerge in the postwar era. This first comparative study of postwar Japanese architecture and science fiction builds on the resurgence of interest in Metabolist architecture while establishing new directions for exploration. Gardner focuses on how these innovators created unique versions of shared concepts—including futurity, megastructures, capsules, and cybercities—making lasting contributions that resonate with contemporary conversations around cyberpunk, climate change, anime, and more. The Metabolist Imagination features original documentation of collaborations between giants of postwar Japanese art and architecture, such as the landmark 1970 Osaka Expo. It also provides the most sustained English-language discussion to date of the work of Komatsu Sakyō, considered one of the “big three” authors of postwar Japanese science fiction. These studies are underscored by Gardner’s insightful approach—treating architecture as a form of speculative fiction while positioning science fiction as an intervention into urban design—making it a necessary read for today’s visionaries.

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Page Count

285

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452963126

ISBN 13

9781452963129

Touchstones

Ten New Ideas Revolutionizing Business

By: William A. Band

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Touchstones

Ten New Ideas Revolutionizing Business

By: William A. Band

An executive education for the year 2000 Value-driven solutions for today’s most complex business challenges "A clear and concise blueprint for creating a high-performing organization that continually focuses on customer value. Bill Band presents a compelling argument that successful enterprises will build competitive advantage by fostering innovation and creativity in their most important asset: people." —Robert J. Laggini Vice President, Human Resources First Fidelity Bank Corporation "Bill Band has clearly and succinctly identified the one issue that will drive success in the coming decade: bring true value to the customer. As Band points out, the only method to insure success is to be so close to the customer that the customer is brought into the fabric of the business. The organizational adjustments required to effect this change are not trivial, but the ability to change will shape the future. Bill Band drives his message home." —Allen D. Meisel, M.D. Vice President, Customer Advocacy U.S. Pharmaceuticals Group Pfizer, Inc. "Bill Band has captured a convincing portrait of enterprise-wide effectiveness and described the inescapable requirements for personal and corporate success. Touchstones is an impressive fusion of leading-edge thought and down-to-earth examples and advice." —Dr. Douglas Snetsinger Institute of Market Driven Quality Faculty of Management University of Toronto "The key approaches to business success in turbulent times are here…in one read…and with proof they work. It’s hard, hard work to deploy and execute these approaches and to get results, but there’s no excuse for not knowing what’s needed and what works if you read this book." —J. C. Barry Goode Director, Market Driven Quality IBM Canada Ltd.

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Page Count

354

Publisher

Wiley

Published Date

ISBN 10

0471310964

ISBN 13

9780471310969

The Metabolist Imagination

Visions of the City in Postwar Japanese Architecture and Science Fiction

By: William O. Gardner

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The Metabolist Imagination

Visions of the City in Postwar Japanese Architecture and Science Fiction

By: William O. Gardner

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

285

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452963126

ISBN 13

9781452963129

Book's by William O. Gardner

Advertising Tower

Advertising Tower

The Metabolist Imagination

The Metabolist Imagination

Touchstones

Touchstones

The Metabolist Imagination

The Metabolist Imagination

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