William O. Bearden's Books

Scaling Procedures

Issues and Applications

By: Richard G. Netemeyer,William O. Bearden,Subhash Sharma

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Scaling Procedures

Issues and Applications

By: Richard G. Netemeyer,William O. Bearden,Subhash Sharma

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures for Self-Report Measures in the Social Sciences examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science discipli

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Page Count

225

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SAGE

Published Date

ISBN 10

0761920277

ISBN 13

9780761920274

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

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568

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SAGE

Published Date

ISBN 10

076191000X

ISBN 13

9780761910008

Consumer Behavior

By: William D. Wells,David Prensky

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Consumer Behavior

By: William D. Wells,David Prensky

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

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Page Count

604

Publisher

Wiley

Published Date

ISBN 10

0471596418

ISBN 13

9780471596417

Fundamentals of Marketing

By: William J. Stanton,Michael J. Etzel,Bruce J. Walker

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Fundamentals of Marketing

By: William J. Stanton,Michael J. Etzel,Bruce J. Walker

This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.

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Page Count

736

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0070610150

ISBN 13

9780070610156

Marketing

The Core

By: Roger A. Kerin,Steven W. Hartley,William Rudelius

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Marketing

The Core

By: Roger A. Kerin,Steven W. Hartley,William Rudelius

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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Page Count

518

Publisher

Irwin/McGraw-Hill

Published Date

ISBN 10

0073215740

ISBN 13

9780073215747

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Solve jigsaw puzzle

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Page Count

568

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SAGE

Published Date

ISBN 10

076191000X

ISBN 13

9780761910008

Scaling Procedures

Issues and Applications

By: Richard G. Netemeyer,William O. Bearden,Subhash Sharma

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Scaling Procedures

Issues and Applications

By: Richard G. Netemeyer,William O. Bearden,Subhash Sharma

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Page Count

225

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SAGE

Published Date

ISBN 10

0761920277

ISBN 13

9780761920274

Book's by William O. Bearden

Scaling Procedures

Scaling Procedures

Handbook of Marketing Scales

Handbook of Marketing Scales

Consumer Behavior

Consumer Behavior

Fundamentals of Marketing

Fundamentals of Marketing

Marketing

Marketing

Handbook of Marketing Scales

Handbook of Marketing Scales

Scaling Procedures

Scaling Procedures

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