William Mazzarella's Books

The Mana of Mass Society

By: William Mazzarella

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We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of “mana,” which served in early anthropology as a troubled bridge between “primitive” ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.

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251

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University of Chicago Press

Published Date

ISBN 10

022643639X

ISBN 13

9780226436395

Sovereignty, Inc.

Three Inquiries in Politics and Enjoyment

By: William Mazzarella,Eric L. Santner,Aaron Schuster

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Sovereignty, Inc.

Three Inquiries in Politics and Enjoyment

By: William Mazzarella,Eric L. Santner,Aaron Schuster

What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding—such is the new sovereignty business in which, whether one belongs to his base or not, we are all “incorporated.” Drawing on anthropology, political theory, philosophy, psychoanalysis, and theater, William Mazzarella, Eric L. Santner, and Aaron Schuster show how politics in the age of Trump functions by mobilizing a contradictory and convoluted enjoyment, an explosive mixture of drives and fantasies that eludes existing portraits of our era. The current political moment turns out to be not so much exceptional as exceptionally revealing of the constitutive tension between enjoyment and economy that has always been a key component of the social order. Santner analyzes the collective dream-work that sustains a new sort of authoritarian charisma or mana, a mana-facturing process that keeps us riveted to an excessively carnal incorporation of sovereignty. Mazzarella examines the contemporary merger of consumer brand and political brand and the cross-contamination of politics and economics, warning against all too easy laments about the corruption of politics by marketing. Schuster, focusing on the extreme theatricality and self-satirical comedy of the present, shows how authority reasserts itself at the very moment of distrust and disillusionment in the system, profiting off its supposed decline. A dazzling diagnostic of our present, Sovereignty, Inc., forces us to come to terms with our complicity in Trump’s political presence and will immediately take its place in discussions of contemporary politics.

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257

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University of Chicago Press

Published Date

ISBN 10

022666841X

ISBN 13

9780226668413

Shoveling Smoke

Advertising and Globalization in Contemporary India

By: William Mazzarella

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Shoveling Smoke

Advertising and Globalization in Contemporary India

By: William Mazzarella

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.

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378

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Duke University Press

Published Date

ISBN 10

0822385198

ISBN 13

9780822385196

The Neighborhood of Gods

The Sacred and the Visible at the Margins of Mumbai

By: William Elison

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The Neighborhood of Gods

The Sacred and the Visible at the Margins of Mumbai

By: William Elison

There are many holy cities in India, but Mumbai is not usually considered one of them. More popular images of the city capture the world’s collective imagination—as a Bollywood fantasia or a slumland dystopia. Yet for many, if not most, people who live in the city, the neighborhood streets are indeed shared with local gods and guardian spirits. In The Neighborhood of Gods, William Elison examines the link between territory and divinity in India’s most self-consciously modern city. In this densely settled environment, space is scarce, and anxiety about housing is pervasive. Consecrating space—first with impromptu displays and then, eventually, with full-blown temples and official recognition—is one way of staking a claim. But how can a marginalized community make its gods visible, and therefore powerful, in the eyes of others? The Neighborhood of Gods explores this question, bringing an ethnographic lens to a range of visual and spatial practices: from the shrine construction that encroaches on downtown streets, to the “tribal art” practices of an indigenous group facing displacement, to the work of image production at two Bollywood film studios. A pioneering ethnography, this book offers a creative intervention in debates on postcolonial citizenship, urban geography, and visuality in the religions of India.

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336

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University of Chicago Press

Published Date

ISBN 10

022649490X

ISBN 13

9780226494906

Employee Assistance Programs in Managed Care

By: William Winston,Norman Winegar

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Employee Assistance Programs in Managed Care

By: William Winston,Norman Winegar

Make sense of the managed care systems that dominate the world of EAP professionals and programs today! Employee Assistance Programs in Managed Care gives you a valuable overview of modern employee assistance programs. It compares and contrasts EAPs with managed behavioral care products and examines how EAPs are often provided in conjunction with managed care services. This timely book, vital in today’s ever-changing EAP climate, will familiarize you with essential managed behavioral technology such as the application of medical necessity criteria. This is especially important today in an environment dominated by employer- or insurer-sponsored managed care systems. You also get a helpful directory of EAP/managed care companies Employee Assistance Programs in Managed Care is your guidebook to today’s EAPs, providing vital information about: the services modern EAPs offer to employers and employees participating in networks to provide both therapy and EAP services how EAPs interface with managed behavioral care organizations how EAPs are sold how EAPs are marketed and managed today professional issues--certification, credentials, ethics, and more ways that counseling professionals can participate in them to the advantage of their clients--and to their professional practices EAP professionals, clinical social workers, professional counselors, psychologists, benefit consultants, insurance brokers, psychiatric nurses, and clinical nurse specialists can all improve their practices and stay current with Employee Assistance Programs in Managed Care.

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184

Publisher

Routledge

Published Date

ISBN 10

1317720792

ISBN 13

9781317720799

Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill

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Social Communication in Advertising

Consumption in the Mediated Marketplace

By: William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

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681

Publisher

Routledge

Published Date

ISBN 10

1135887330

ISBN 13

9781135887339

The New CEOs

Women, African American, Latino, and Asian American Leaders of Fortune 500 Companies

By: Richard L. Zweigenhaft,G. William Domhoff

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The New CEOs

Women, African American, Latino, and Asian American Leaders of Fortune 500 Companies

By: Richard L. Zweigenhaft,G. William Domhoff

The New CEOs looks at the women and people of color leading Fortune 500 companies, exploring the factors that have helped them achieve success and their impact on the business world and society more broadly. As recently as fifteen years ago, there had only been three women CEOs of Fortune 500 companies, and no African Americans. By now there have been more than 100 women, African American, Latino, and Asian-American CEOs of Fortune 500 companies. Richard L. Zweigenhaft and G. William Domhoff look at these “new CEOs” closely. Weaving compelling interview excerpts with new research, the book traces how these new CEOs came to power, questions whether they differ from white male Fortune 500 CEOs in meaningful ways, asks whether the companies that hired them differ from other companies, and discusses what we can learn about power in America from the emergence of these new CEOs. As Americans continue to debate corporate compensation, glass ceilings, and colorblind relationships, The New CEOs shares information critical to understanding our current situation and looks toward the future in our increasingly globalized world. The paperback edition of The New CEOs features a new Introduction and an updated comprehensive list of new CEOs to date.

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265

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Rowman & Littlefield Publishers

Published Date

ISBN 10

1442207671

ISBN 13

9781442207677

An Unlikely Audience

Al Jazeera's Struggle in America

By: William Youmans

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An Unlikely Audience

Al Jazeera's Struggle in America

By: William Youmans

In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as "hateful propaganda" in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe make location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States.

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257

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Oxford University Press

Published Date

ISBN 10

0190655739

ISBN 13

9780190655730

Contexts of Deviance

Statuses, Institutions, and Interactions

By: J. William Spencer

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Contexts of Deviance

Statuses, Institutions, and Interactions

By: J. William Spencer

While most readers focus more on deviance than sociology, Contexts of Deviance: Statuses, Institutions, and Interactions brings sociology front and center by examining deviance and social control in their social contexts. This fresh and innovative anthology shows students how deviance and control can be studied at different levels of analysis and from a range of theoretical approaches using different methodologies. The collection is divided into six parts: theory, social control, statuses and identities, institutions, subcultures, and social movements. The readings range from classic to contemporary pieces, from macro-level studies to studies of face-to-face encounters. Contexts of Deviance also represents a wide range of theoretical traditions--from functionalist and critical to post-modern and interactionist. Introductions in each section help students to understand what it means to study deviance and control in a social context, to appreciate research questions at different levels of analysis, and to recognize how a positivist orientation is different from a subjectivist orientation. An instructor's manual and test bank prepared by Thomas N. Ratliff (Arkansas State University), Jessica Middleton (University of California at Irvine), and Ashley Swan (Arkansas State University) are available for qualified instructors.

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526

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199973571

ISBN 13

9780199973576

Making Schools Work

A Revolutionary Plan to Get Your Children the Educ

By: William G. Ouchi

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Making Schools Work

A Revolutionary Plan to Get Your Children the Educ

By: William G. Ouchi

Introducing a bold, persuasive new argument into the national debate over education, Dr. William Ouchi describes a revolutionary approach to creating successful public schools. This program has produced significant, lasting improvements in the school districts where it has already been implemented. Drawing on the results of a landmark study of 223 schools in six cities, a project that Ouchi supervised and that was funded in part by the National Science Foundation, Making Schools Work shows that a school's educational performance may be most directly affected by how the school is managed. Ouchi's 2001-2002 study examined innovative school systems in Edmonton (Canada), Seattle, and Houston, and compared them with the three largest traditional school systems: New York, Los Angeles, and Chicago. Researchers discovered that the schools that consistently performed best also had the most decentralized management systems, in which autonomous principals -- not administrators in a central office -- controlled school budgets and personnel hiring policies. They were fully responsible and fully accountable for the performance of their schools. With greater freedom and flexibility to shape their educational programs, hire specialists as needed, and generally determine the direction of their school, the best principals will act as entrepreneurs, says Ouchi. Those who do poorly are placed under the supervision of successful principals, who assume responsibility for the failing schools. An essential component of this management approach is the Weighted Student Formula, a budgetary tool whereby every student is evaluated and assessed a certain dollar value in educational services (a non-English-speaking or autistic student, or one from a low-income family, for example, would receive a higher dollar value than a middle-class student with no special needs). Families have the freedom to choose among public schools, and when schools must compete for students, good schools flourish while those that do poorly literally go out of business. Such accountability has long worked for religious and independent schools, where parents pay a premium for educational performance. Making Schools Work shows how the same approach can be adapted to public schools. The book also provides guidelines for parents on how to evaluate a school and make sure their child is getting the best education possible. Revolutionary yet practical, Making Schools Work shows that positive educational reform is within reach and, indeed, already happening in schools across the country.

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Page Count

398

Publisher

Simon and Schuster

Published Date

ISBN 10

1439108102

ISBN 13

9781439108109

Victory Fever on Guadalcanal

Japan's First Land Defeat of World War II

By: William H. Bartsch

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Victory Fever on Guadalcanal

Japan's First Land Defeat of World War II

By: William H. Bartsch

Following their rampage through Southeast Asia and the Pacific in the five months after Pearl Harbor, Japanese forces moved into the Solomon Islands, intending to cut off the critical American supply line to Australia. But when they began to construct an airfield on Guadalcanal in July 1942, the Americans captured the almost completed airfield for their own strategic use. The Japanese Army countered by sending to Guadalcanal a reinforced battalion under the command of Col. Kiyonao Ichiki. The attack that followed would prove to be the first of four attempts by the Japanese over six months to retake the airfield, resulting in some of the most vicious fighting of the Pacific War. During the initial battle on the night of August 20–21, 1942, Marines wiped out Ichiki’s men, who—imbued with “victory fever”—had expected a quick and easy victory. William H. Bartsch draws on correspondence, interviews, diaries, memoirs, and official war records, including those translated from Japanese sources, to offer an intensely human narrative of the failed attempt to recapture Guadalcanal’s vital airfield.

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362

Publisher

Texas A&M University Press

Published Date

ISBN 10

1623491843

ISBN 13

9781623491840

O.J. Is Innocent and I Can Prove It

The Shocking Truth about the Murders of Nicole Brown Simpson and Ron Goldman

By: William C. Dear

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O.J. Is Innocent and I Can Prove It

The Shocking Truth about the Murders of Nicole Brown Simpson and Ron Goldman

By: William C. Dear

Nicole Brown Simpson and Ron Goldman were brutally murdered at her home on Bundy Drive in Brentwood, California, on the night of June 12, 1994. The days and weeks that followed were full of spectacle, including a much-watched car chase and the eventual arrest of O. J. Simpson for the murders. The televised trial that followed was unlike any that the nation had ever seen. Long since convinced of O. J.’s guilt, the world was shocked when the jury of the “trial of the century” read the verdict of not guilty. To this day, the LAPD, Los Angeles District Attorney’s office, mainstream media, and much of the world at large remain firmly convinced that O. J. Simpson got away with murder. According to private investigator William Dear, it is precisely this assuredness that has led both the police and public to overlook a far more likely suspect. Dear now compiles more than seventeen years of investigation by his team of forensic experts and presents evidence that O. J. was not the killer. In O. J. Is Innocent and I Can Prove It, Dear makes the controversial, but compelling, case that it may have been the “overlooked suspect,” O. J.’s eldest son, Jason, who committed the grisly murders. Sure to stir the pot and raise some eyebrows, this book is a must-read.

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Page Count

592

Publisher

Skyhorse

Published Date

ISBN 10

1632200724

ISBN 13

9781632200723

Amar Akbar Anthony

Bollywood, Brotherhood, and the Nation

By: William Elison,Christian Lee Novetzke,Andy Rotman

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Amar Akbar Anthony

Bollywood, Brotherhood, and the Nation

By: William Elison,Christian Lee Novetzke,Andy Rotman

The 1977 blockbuster Amar Akbar Anthony about the heroics of three Bombay brothers separated in childhood became a classic of Hindi cinema and a touchstone of Indian popular culture. Beyond its comedy and camp is a potent vision of social harmony, but one that invites critique, as the authors show.

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345

Publisher

Harvard University Press

Published Date

ISBN 10

0674504488

ISBN 13

9780674504486

Communication Yearbook

By: William B. Gudykunst

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Communication Yearbook

By: William B. Gudykunst

Volume 24 in this series is devoted to addressing the current status of theory and research in each of the International Communication Association's divisions or interest groups. Chapters look at the parameters of the groups, the relationship of the group to other groups, the major theories used in the group, the research that supports these theories, the major lines of research in the group, and the major issues with which scholars in the group must cope in the next century. As a whole, Communication Yearbook 24 provides a unique summary of the field of communication at the end of the 20th Century and the beginning of the new millennium.

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Page Count

560

Publisher

SAGE

Published Date

ISBN 10

0761922466

ISBN 13

9780761922469

Communicating Globally

Intercultural Communication and International Business

By: Wallace V. Schmidt,Roger N. Conaway,Susan S. Easton,William J. Wardrope

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Communicating Globally

Intercultural Communication and International Business

By: Wallace V. Schmidt,Roger N. Conaway,Susan S. Easton,William J. Wardrope

Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.

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Page Count

337

Publisher

SAGE Publications

Published Date

ISBN 10

148335136X

ISBN 13

9781483351360

Space Antenna Handbook

By: William A. Imbriale,Steven Shichang Gao,Luigi Boccia

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Space Antenna Handbook

By: William A. Imbriale,Steven Shichang Gao,Luigi Boccia

This book addresses a broad range of topics on antennas for space applications. First, it introduces the fundamental methodologies of space antenna design, modelling and analysis as well as the state-of-the-art and anticipated future technological developments. Each of the topics discussed are specialized and contextualized to the space sector. Furthermore, case studies are also provided to demonstrate the design and implementation of antennas in actual applications. Second, the authors present a detailed review of antenna designs for some popular applications such as satellite communications, space-borne synthetic aperture radar (SAR), Global Navigation Satellite Systems (GNSS) receivers, science instruments, radio astronomy, small satellites, and deep-space applications. Finally it presents the reader with a comprehensive path from space antenna development basics to specific individual applications. Key Features: Presents a detailed review of antenna designs for applications such as satellite communications, space-borne SAR, GNSS receivers, science instruments, small satellites, radio astronomy, deep-space applications Addresses the space antenna development from different angles, including electromagnetic, thermal and mechanical design strategies required for space qualification Includes numerous case studies to demonstrate how to design and implement antennas in practical scenarios Offers both an introduction for students in the field and an in-depth reference for antenna engineers who develop space antennas This book serves as an excellent reference for researchers, professionals and graduate students in the fields of antennas and propagation, electromagnetics, RF/microwave/millimetrewave systems, satellite communications, radars, satellite remote sensing, satellite navigation and spacecraft system engineering, It also aids engineers technical managers and professionals working on antenna and RF designs. Marketing and business people in satellites, wireless, and electronics area who want to acquire a basic understanding of the technology will also find this book of interest.

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Page Count

772

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119945844

ISBN 13

9781119945840

Environment and Post-Soviet Transformation in Kazakhstan’s Aral Sea Region

Sea changes

By: William Wheeler

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Environment and Post-Soviet Transformation in Kazakhstan’s Aral Sea Region

Sea changes

By: William Wheeler

The Aral Sea is well known for its devastating regression over the second half of the twentieth century, and for its recent partial restoration. Environment and Post-Soviet Transformation in Kazakhstan’s Aral Sea Region is the first book to explore what these monumental changes have meant to those living on the sea’s shores. Following the fluctuating fortunes of the pre-Soviet, Soviet and post-Soviet fisheries, the book shows how the vast environmental changes the region has undergone cannot be disentangled from the transformations of Soviet socialism and postsocialism. This ethnographic perspective prompts a critical rethinking of the category of environmental disaster through which the region is predominantly known. Tracing how the sea’s retreat and partial return have been apprehended by diverse local actors in the former port of Aral’sk and surrounding fishing villages, as well as by scientists, bureaucrats and international development workers, William Wheeler draws out the multiple meanings environmental change acquires within different contexts. This study of how people make their lives amidst overlapping ecological and political-economic upheavals is rich in ethnographic detail that is both rooted in Soviet legacies and alive to the new transnational connections that are reshaping the region. Offering a rigorous political ecology of Soviet socialism and after, the book is a major contribution to the nascent environmental anthropology of Central Asia. It will be of interest to environmental anthropologists, environmental historians, and scholars of all disciplines working on Central Asia and the former USSR.

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Page Count

286

Publisher

UCL Press

Published Date

ISBN 10

1800080336

ISBN 13

9781800080331

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