William M. Luther's Books

The Marketing Plan

How to Prepare and Implement it

By: William M. Luther

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The Marketing Plan

How to Prepare and Implement it

By: William M. Luther

Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.

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Page Count

340

Publisher

AMACOM Div American Mgmt Assn

Published Date

ISBN 10

0814426158

ISBN 13

9780814426159

The Marketing Plan

How to Prepare and Implement It

By: William Luther

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The Marketing Plan

How to Prepare and Implement It

By: William Luther

The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how to navigate this perilous landscape while staying true to your current marketing strategy and the tools that work best for your business. With answers to important marketing questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle--from competitive and market analysis to planning, budgeting, brand development, and management. The up-to-the-minute fourth edition of The Marketing Plan pairs case studies and examples from major brand successes of the last ten years with access to online software that aids in decision-making, pricing, budget calculations, and sales projections--providing everything you need to produce an impressive and professional marketing plan.

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Page Count

304

Publisher

AMACOM

Published Date

ISBN 10

0814416942

ISBN 13

9780814416945

Lex Crucis

Soteriology and the Stages of Meaning

By: William P. Loewe

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Lex Crucis

Soteriology and the Stages of Meaning

By: William P. Loewe

What is the true story of God and humankind, and how does that story become a saving story? These are pivotal questions that constitute the narratives Christians tell about themselves, their values, and how the Christian life is to be lived. In shaping those stories into a coherent, intelligible framework that provides comprehensive meaning, soteriology—the doctrine of redemption—developed as a keystone to Christian consciousness. This study investigates that development of the soteriological tradition. Employing Bernard Lonergan’s notion of the stages of meaning as a hermeneutic, the volume traces the origins of soteriology in the early Christian tradition represented by Irenaeus to its establishment as a systematic theory in Anselm, Aquinas, and subsequent developments in the Protestant tradition of Luther and Schleiermacher. The author concludes with a constructive exploration of Lonergan’s own work on the question of soteriology that overcomes the modernist distortions that hinder Schleiermacher’s account and offers an articulation of the dynamics of Christian conversion that opens onto the social, cultural, and political mediations of redemption necessary for the contemporary age.

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Page Count

391

Publisher

Fortress Press

Published Date

ISBN 10

1506410162

ISBN 13

9781506410166

A Record of the Descendants of Capt. George Denison, of Stonington, Conn. With Notices of his Father and Brothers, and Some Account of Other Denisons who Settled in America in the Colony Times

By: John D. Baldwin,William Clift

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A Record of the Descendants of Capt. George Denison, of Stonington, Conn. With Notices of his Father and Brothers, and Some Account of Other Denisons who Settled in America in the Colony Times

By: John D. Baldwin,William Clift

Reprint of the original, first published in 1881.

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Page Count

450

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368858343

ISBN 13

9783368858346

Guardian of Deceit

By: William H. Coles

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Guardian of Deceit

By: William H. Coles

Darwin Hastings is seventeen and his dying aunt sends him from Pittsburgh to New York to a new guardian, a famous wealthy football player. He expects to recapture the love he knew with his parents before they died and become a doctor like his father. But in his new home of celebrities, crooks, untrustworthy guardian, and excessively wealthy deviants, both lust and want thwart his search for love. In his quest to become a doctor, the profit motivation of health care and deficient morality in scientific discovery make him question his dedication to medicine. A finalist in the 2012William Faulkner-William Wisdom Creative Writing Competition.

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Page Count

270

Publisher

AuthorHouse

Published Date

ISBN 10

1496960165

ISBN 13

9781496960160

Book's by William M. Luther

The Marketing Plan

The Marketing Plan

The Marketing Plan

The Marketing Plan

Lex Crucis

Lex Crucis

A Record of the Descendants of Capt. George Denison, of Stonington, Conn. With Notices of his Father and Brothers, and Some Account of Other Denisons who Settled in America in the Colony Times

A Record of the Descendants of Capt. George Denison, of Stonington, Conn. With Notices of his Father and Brothers, and Some Account of Other Denisons who Settled in America in the Colony Times

Guardian of Deceit

Guardian of Deceit

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