The evolution of a set of fields—including operations research and systems analysis—intended to improve policymaking and explore the nature of rational decision-making. During World War II, the Allied military forces faced severe problems integrating equipment, tactics, and logistics into successful combat operations. To help confront these problems, scientists and engineers developed new means of studying which equipment designs would best meet the military's requirements and how the military could best use the equipment it had on hand. By 1941 they had also begun to gather and analyze data from combat operations to improve military leaders' ordinary planning activities. In Rational Action, William Thomas details these developments, and how they gave rise during the 1950s to a constellation of influential new fields—which he terms the “sciences of policy”—that included operations research, management science, systems analysis, and decision theory. Proponents of these new sciences embraced a variety of agendas. Some aimed to improve policymaking directly, while others theorized about how one decision could be considered more rational than another. Their work spanned systems engineering, applied mathematics, nuclear strategy, and the philosophy of science, and it found new niches in universities, in businesses, and at think tanks such as the RAND Corporation. The sciences of policy also took a prominent place in epic narratives told about the relationships among science, state, and society in an intellectual culture preoccupied with how technology and reason would shape the future. Thomas follows all these threads to illuminate and make new sense of the intricate relationships among scientific analysis, policymaking procedure, and institutional legitimacy at a crucial moment in British and American history.
America's foremost management consulting firm PricewaterhouseCoopers, joins forces with 30 of the world's most successful CEOs to reveal innovative ways to revitalize a company and improve the all-important bottom line.
The correspondence of William Laud, archbishop of Canterbury from 1633 to 1645, provides revealing insights into his mind, methods and activities, especially in the 1630s, as he sought to remodel the church and the clerical estatein the three kingdoms.
The new edition of the well known Care and Repair of Advanced Composites, 3rd Edition, improves on the usefulness of this practical guide geared towards the aerospace industry. Keith B. Armstrong, the original lead author of the first edition was still in charge of this project, counting on the expert support of Eric Chesmar, senior composites specialist at United Airlines. Mr. Chesmar is also an active member of SAE International's CACRC (Commercial Aircraft Composite Repair Committee), an elite group of industry experts dedicated to the standardization, safety, security, and efficiency of composite repairs in the airline industry. Mr. Francois Museux (Airbus) and Mr. William F. Cole II also contributed. Care and Repair of Advanced Composites, 3rd Edition, presents a fully updated approach to the training syllabus recommended for repair design engineers and composite repair mechanics. Metal bonding has been included partly because the defi nition of "composite" can be interpreted to include metal-skinned honeycomb panels, and partly because some composite parts have metal fi ttings or reinforcements that must be treated before bonding. This third edition also covers a number of the problems experienced in service, some of which may be applicable to metallic sandwich panels, offers suggestions for design improvements, including repair design as a particular topic, and regulatory changes. Care and Repair of Advanced Composites, 3rd Edition, provides solid technical information and training for a wide range of airline staff.
This volume examines key issues in Republic of Korea-United States (ROK-U.S.) burden-sharing, with attention to the unique nature of the arrangement. It analyzes the security balance in Northeast Asia and future trends within the ROK-U.S. alliance.
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
During the Great Migration, Pittsburgh, Pennsylvania, became a mecca for African Americans seeking better job opportunities, wages, and living conditions. The city's thriving economy and vibrant social and cultural scenes inspired dreams of prosperity and a new start, but this urban haven was not free of discrimination and despair. In the face of injustice, activists formed the Urban League of Pittsburgh (ULP) in 1918 to combat prejudice and support the city's growing African American population. In this broad-ranging history, Joe William Trotter Jr. uses this noteworthy branch of the National Urban League to provide new insights into an organization that has often faced criticism for its social programs' deep class and gender limitations. Surveying issues including housing, healthcare, and occupational mobility, Trotter underscores how the ULP—often in concert with the Urban League's national headquarters—bridged social divisions to improve the lives of black citizens of every class. He also sheds new light on the branch's nonviolent direct-action campaigns and places these powerful grassroots operations within the context of the modern Black Freedom Movement. The impact of the National Urban League is a hotly debated topic in African American social and political history. Trotter's study provides valuable new insights that demonstrate how the organization has relieved massive suffering and racial inequality in US cities for more than a century.
Santa Claus is in trouble! Who will save Christmas? This A-to-Z guide to holiday films, television movies and series specials provides cast, credits, production information and commentary for 228 cinema Christmases that were almost ruined by villains, monsters, spirits, secularism, greed, misanthropy or elf error--but were saved by helpful animals, magic snowmen, selfless children or compassionate understanding. Reviews and references are included.
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographical index. 300 photographs and illustrations. Free of charge in digital PDF format.
The world;s most comprehensive, we documented, and well illustrated book on this subject. With extensive index. 520 photographs and illustrations. Free of charge in digital format on Google Books.
From fundamental principles to advanced subspecialty procedures, Miller’s Anesthesia covers the full scope of contemporary anesthesia practice. This go-to medical reference book offers masterful guidance on the technical, scientific, and clinical challenges you face each day, in addition to providing the most up-to-date information available for effective board preparation. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Address the unique needs of pediatric patients with guidance from an entire section on pediatric anesthesia. View more than 1,500 full-color illustrations for enhanced visual clarity. Access step-by-step instructions for patient management, as well as an in-depth analysis of ancillary responsibilities and problems. Quickly reference important concepts with ‘Key Points’ boxes integrated into every chapter. Stay current on today's most recent anesthetic drugs and guidelines/protocols for anesthetic practice and patient safety, and access expanded coverage on new techniques such as TEE and other monitoring procedures. Take advantage of the unique, international perspectives of prominent anesthesiologists from all over the world, including the UK, Australia, India, Brazil, and Germany. Remain at the forefront of new developments in anesthesia with coverage of hot topics including Non-OR Anesthesia; Role of the Anesthesiologist in Disasters; Sleep Medicine in Anesthesia; Perioperative and Anesthesia-related Neurotoxicity; Anesthetic Implications of Complementary and Alternative Medicine; and Robotics. Study brand-new chapters on Perioperative Fluid Management; Extracorporeal Support Therapies; Anesthesia for Organ Donation/Procurement; and Malignant Hyperthermia and other Genetic Disorders.
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
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