Quantum mechanics allows accurate predictions of nature, yet it also uncovers surprises like teleportation and multiple universes. It involves complicated mathematics, yet most general reader texts avoid mathematics. This book uses on high-school level mathematics to provide a deeper understanding of quantum mechanics.
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Quantum mechanics allows a remarkably accurate description of nature and powerful predictive capabilities. The analyses of quantum systems and their interpretation lead to many surprises, for example, the ability to detect the characteristics of an object without ever touching it in any way, via "interaction-free measurement," or the teleportation of an atomic state over large distances. The results can become downright bizarre. Quantum mechanics is a subtle subject that usually involves complicated mathematics — calculus, partial differential equations, etc., for complete understanding. Most texts for general audiences avoid all mathematics. The result is that the reader misses almost all deep understanding of the subject, much of which can be probed with just high-school level algebra and trigonometry. Thus, readers with that level of mathematics can learn so much more about this fundamental science. The book starts with a discussion of the basic physics of waves (an appendix reviews some necessary classical physics concepts) and then introduces the fundamentals of quantum mechanics, including the wave function, superposition, entanglement, Bell's theorem, etc., and applications to Bose—Einstein condensation, quantum computing, and much more. The interpretation of the mathematics of quantum mechanics into a world view has been the subject of much controversy. The result is a variety of conflicting interpretations, from the famous Copenhagen view of Bohr to the multiple universes of Everett. We discuss these interpretations in the chapter "What is a wave function?" and include some very recent advances, for example, quantum Bayesianism, and measurements of the reality of the wave function.
This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
California is a region of rich geographic and human diversity. The Elusive Eden charts the historical development of California, beginning with landscape and climate and the development of Native cultures, and continues through the election of Governor Gavin Newsom. It portrays a land of remarkable richness and complexity, settled by waves of people with diverse cultures from around the world. Now in its fifth edition, this up-to-date text provides an authoritative, original, and balanced survey of California history incorporating the latest scholarship. Coverage includes new material on political upheavals, the global banking crisis, changes in education and the economy, and California's shifting demographic profile. This edition of The Elusive Eden features expanded coverage of gender, class, race, and ethnicity, giving voice to the diverse individuals and groups who have shaped California. With its continued emphasis on geography and environment, the text also gives attention to regional issues, moving from the metropolitan areas to the state's rural and desert areas. Lively and readable, The Elusive Eden is organized in ten parts. Each chronological section begins with an in-depth narrative chapter that spotlights an individual or group at a critical moment of historical change, bringing California history to life.
As a body, these records are extracted from roughly 750 known Bibles and extend from the late 18th through the early 20th centuries, with the greatest concentration from the mid-19th century. Most of the entries refer to births, marriages, and deaths and in most cases indicate the name(s) of the principals, the date of the event, and, sometimes, such supplementary information as his/her age or address, the maiden name of a parent, etc. Each Bible record is identified by family name and followed by a reference to the Huguenot Society records where the original can be found. In all, the records refer to more than 2,500 main families named in the surname index at the back of the volume and embrace a staggering 25,000 individuals of Huguenot or possible Huguenot ancestry--connections and allied families that would otherwise be lost to us in the unpublished files of this august organization.
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Whispers in the Cedars: Port Gibson, Mississippi's Wintergreen Cemetery by William L. Sanders “The purpose of this book is not only to list those laid to rest in this beautiful, historic burial ground, but also to provide an easy and accurate way to locate specific graves, by using the maps and locations referenced within.” In this, author Sanders has admirably succeeded. Thoroughly researched, Whispers in the Cedars provides a systematic guide to this revered resting place in Port Gibson, Mississippi. Wanting “to let the stones speak” for themselves, Mr. Sanders records the information contained on each gravestone. And an extensive Index of Last Names offers ready access to the contents. “It is my sincere wish that the reader will find this book not only valuable as a genealogical reference tool, but may find it entertaining as well. I hope you enjoy it!” Again, a wish fulfilled in this book of remembrance and dedication.
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
A concise, yet comprehensive source of current information on the medical problems of children –-- from birth through adolescence A Doody’s Core Title for 2019! •A practical, up-to-date well-referenced guide to the diagnosis and treatment of the most commonly seen medical conditions in children •Excellent coverage of The Council on Medical Student Education in Pediatrics (COMSEP) curriculum used in pediatric clerkship •46 chapters cover a wide range of topics, including neonatal medicine, child development and behavior, emergency and critical care medicine, and diagnosis and treatment of specific disorders according to major problems, etiologies, and organ systems •A wealth of tables and figures provide quick access to important information, such as acute and critical care procedures in the delivery room, the office, the emergency room, and the critical care unit; anti-infective agents, drug dosages, immunization schedules, differential diagnoses, and developmental disorders •Includes detailed descriptions of diseases as well as diagnostic and therapeutic procedures •Complete with handy guide to normal laboratory values •Presented in the consistent, easy-to-follow CURRENT format •Valuable to medical students, pediatric residents, pediatricians, family practitioners, nurses, nurse practitioners, physician assistants, and other healthcare providers who work with infants, children, and adolescents •Authors are practicing pediatricians to ensure that each chapter reflects the needs and realities of day-to-day practice
The classic on-the-go guide to pediatric practice and most up-to-date resource on the diagnosis, understanding, and treatment of the medical problems of children from birth through adolescence A Doody's Core Title for 2017! Known as the go-to resource for pediatric care, Current Diagnosis and Treatment: Pediatrics is updated every two years to keep it relevant, concise, and practical enough for everyday use. As always, the 23rd edition contains critical updates.. Current Diagnosis and Treatment: Pediatrics, Twenty-Third Edition features the popular, easy-to-follow Lange Current outline format: Problem, Essentials of Diagnosis and Treatment, Clinical Findings, Differential Diagnosis, Treatment, and Prognosis. The content is organized by general topics as well as by organ systems. This guide provides concise, evidence-based information on a wide range of pediatric medical conditions and topics, including childhood nutrition and eating disorders, substance abuse, psychiatric disorders, child abuse, oral medicine and dentistry, immunization, and emergencies and injuries. With its comprehensive scope and clinical focus, there is no better, more usable resource for your pediatric practice—and no text so up-to-date. Why Current Diagnosis and Treatment Pediatrics is the ultimate clinical companion: All topics are thoroughly updated with the latest research findings Includes specific disease prevention recommendations Extensive use of decision-speeding diagnostic and treatment algorithms and tables Up-to-date references with unique identifiers (PubMed, PMID numbers) allow for rapid review of the evidence-based source material Written by experienced pediatricians to ensure that every chapter reflects the needs and realities of practice Complete with valuable guide to normal laboratory values
The most up-to-date, easy-to-use guide to the diagnosis, understanding, and treatment of the medical problems of children from birth through adolescence For more than 70 years, professors, students, and clinicians have trusted LANGE for high-quality, current, concise medical information in a convenient, affordable, portable format. Whether for coursework, clerkships, USMLE prep, specialty board review, or patient care, there's a LANGE book that guarantees success. All topics thoroughly updated with the latest research and findings. Organized by general topics and by organ systems Provides concise, evidence-based information on a wide range of pediatric medical conditions most often encountered in daily clinical practice Includes detailed descriptions of diseases as well as diagnostic and therapeutic procedures Presented in the time-saving LANGE CURRENT style: Problem, Essentials of Diagnosis, Clinical Findings, Differential Diagnosis, Treatment, and Prognosis Features numerous tables and figures that provide quick access to important information such as acute and critical care procedures in the clinic, emergency room, and critical care unit Delivers succinct, authoritative overviews of important pediatric health concerns such as childhood nutrition and eating disorders, substance abuse, psychiatric disorders, child abuse, oral medicine and dentistry, immunization, and emergencies and injuries Complete with valuable guide to normal laboratory values
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