William F. Humphrey, Jr.'s Books

Fostering Brand Community Through Social Media

By: William F. Humphrey, Jr.,Debra A. Laverie,Shannon B. Rinaldo

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Fostering Brand Community Through Social Media

By: William F. Humphrey, Jr.,Debra A. Laverie,Shannon B. Rinaldo

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.

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Business Expert Press

Published Date

ISBN 10

1606499416

ISBN 13

9781606499412

Voice of the Marketplace

A History of the National Petroleum Council

By: Joseph A. Pratt,William H. Becker,William M. McClenahan

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Voice of the Marketplace

A History of the National Petroleum Council

By: Joseph A. Pratt,William H. Becker,William M. McClenahan

The National Petroleum Council (NPC) emerged out of the close cooperation between the petroleum industry and the federal government during World War II. An industry-financed advisory committee designed to work closely with the Department of the Interior, it enjoyed a remarkable independence from political or financial pressures. Including representatives of all phases of the petroleum business, the NPC could reach deep within the industry for information on vital issues. In the last fifty-plus years, the Council has evolved into a voice of the marketplace, analyzing conditions in the petroleum industry at the request of the government and publishing its findings in reports widely considered authoritative and useful. Three uniquely qualified historians here chronicle the development and contributions of the NPC to both the energy industry and the American market. While technological advances, skyrocketing world demand, the rise of OPEC, and far-reaching regulatory initiatives have fundamentally transformed the petroleum industry's structure and operating environment, the National Petroleum Council has remained a reliable source of authoritative information. Joseph A. Pratt, William H. Becker, and William McClenahan, Jr., analyze the choices and strategies that have given the Council the adaptability and resilience to survive and remain important. The authors look also at the actual reports generated by the Council--more than two hundred studies to date--and the impact they have had on both government and business. They examine the NPC's ability to tap information and personnel from all sectors of the industry and to fund from industry resources studies that would have exceeded the pockets of the federal government. They consider the way the Council has managed to encompass the varied viewpoints within a diverse, highly competitive industry, and particularly to bridge the sharp historical division between the "majors" and the "independents." Finally, the authors analyze the one political concern that has remained constant for the industry: antitrust. This engagingly written book not only sheds light on the petroleum industry and its regulatory context, but also addresses the larger questions of the U.S. government's relations with the industries it regulates.

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324

Publisher

Texas A&M University Press

Published Date

ISBN 10

1585441856

ISBN 13

9781585441853

The Power of Religious Publics

Staking Claims in American Society

By: William H. Swatos Jr.,James K. Wellman

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The Power of Religious Publics

Staking Claims in American Society

By: William H. Swatos Jr.,James K. Wellman

Currently, public religion is in a time of flux and the notion of the common good—once associated with the Protestant voice in America—is openly contested by new religious coalitions seeking to communicate their version of the truth and plant their stake in the public domain. This edited volume reflects on the changing tone and form of the public voice of religion, on its function in American society, and on its relationship to the private world of religion. It proposes that public religion, when exercised in a civil and accountable way, can be a responsible and prophetic voice in public life and enrich the American experiment in liberal democracy. The contributors—first-rate scholars including Martin Marty and Robert Belah—focus on public religion's influence on controversial issues such as multiculturalism, economic inequality, abortion, and homosexuality.

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246

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313371326

ISBN 13

9780313371325

The Routledge Dictionary of Pronunciation for Current English

By: Clive Upton,William A. Kretzschmar, Jr.

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The Routledge Dictionary of Pronunciation for Current English

By: Clive Upton,William A. Kretzschmar, Jr.

The Routledge Dictionary of Pronunciation for Current English is the most up-to-date record of the pronunciation of British and American English. Based on research by a joint UK and US team of linguistics experts, this is a unique survey of how English is really spoken in the twenty-first century. This second edition has been fully revised to include: a full reappraisal of the pronunciation models for modern British and American English; 2,000 new entries, including new words from the last decade, encyclopedic terms and proper names; separate IPA transcriptions for British and American English for over 100,000 words; information on grammatical variants including plurals, comparative and superlative adjectives, and verb tenses. The most comprehensive dictionary of its type available, The Routledge Dictionary of Pronunciation for Current English is the essential reference for those interested in English pronunciation.

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1590

Publisher

Taylor & Francis

Published Date

ISBN 10

131545968X

ISBN 13

9781315459684

Book's by William F. Humphrey, Jr.

Fostering Brand Community Through Social Media

Fostering Brand Community Through Social Media

Voice of the Marketplace

Voice of the Marketplace

The Power of Religious Publics

The Power of Religious Publics

The Routledge Dictionary of Pronunciation for Current English

The Routledge Dictionary of Pronunciation for Current English

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