William E. Rothschild's Books

The Art of the Strategist

By: William Cohen

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From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

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Page Count

256

Publisher

AMACOM

Published Date

ISBN 10

0814427944

ISBN 13

9780814427941

Communication Yearbook

By: William B. Gudykunst

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Communication Yearbook

By: William B. Gudykunst

Volume 24 in this series is devoted to addressing the current status of theory and research in each of the International Communication Association's divisions or interest groups. Chapters look at the parameters of the groups, the relationship of the group to other groups, the major theories used in the group, the research that supports these theories, the major lines of research in the group, and the major issues with which scholars in the group must cope in the next century. As a whole, Communication Yearbook 24 provides a unique summary of the field of communication at the end of the 20th Century and the beginning of the new millennium.

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Page Count

560

Publisher

SAGE

Published Date

ISBN 10

0761922466

ISBN 13

9780761922469

Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

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Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

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Page Count

483

Publisher

Routledge

Published Date

ISBN 10

1317939069

ISBN 13

9781317939061

Television and the Quality of Life

How Viewing Shapes Everyday Experience

By: Robert William Kubey,Mihaly Csikszentmihalyi

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Television and the Quality of Life

How Viewing Shapes Everyday Experience

By: Robert William Kubey,Mihaly Csikszentmihalyi

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

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Page Count

320

Publisher

Psychology Press

Published Date

ISBN 10

0805805524

ISBN 13

9780805805529

Risktaker, Caretaker, Surgeon, Undertaker

The Four Faces of Strategic Leadership

By: William E. Rothschild

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Risktaker, Caretaker, Surgeon, Undertaker

The Four Faces of Strategic Leadership

By: William E. Rothschild

Explains the connection between corporate performance, the business cycle and the style of leadership. Provides a framework to determine what leaders must do and how they will differ from one situation to another. Develops and characterizes four types of strategic leaders: risktakers, caretakers, surgeons, undertakers. Demonstrates how a company with great strategy but without the right kind of leadership for its stage in the business cycle will not succeed.

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Page Count

334

Publisher

Wiley

Published Date

ISBN 10

0471536296

ISBN 13

9780471536291

The Secret to GE's Success

By: William E. Rothschild

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The Secret to GE's Success

By: William E. Rothschild

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Page Count

624

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071475931

ISBN 13

9780071475938

Fundamentals of Marketing

By: William J. Stanton,Michael J. Etzel,Bruce J. Walker

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Fundamentals of Marketing

By: William J. Stanton,Michael J. Etzel,Bruce J. Walker

This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.

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Page Count

736

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0070610150

ISBN 13

9780070610156

The Geography of Famine

By: William A. Dando

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The Geography of Famine

By: William A. Dando

Describes famine from a historical and spatial perspective and suggests that natural factors cause crop failures, but humans cause famines, famines are man-made. Case studies of famines in England, India, and Russia are included, as well as discussion of changing food procurement and production methods and the effects of technology and population growth on relative food supply.

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Page Count

228

Publisher

Hodder Education

Published Date

ISBN 10

0470269561

ISBN 13

9780470269565

Drawings from the Age of Bruegel, Rubens, and Rembrandt

Highlights from the Collection of the Harvard Art Museums

By: William W. Robinson

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Drawings from the Age of Bruegel, Rubens, and Rembrandt

Highlights from the Collection of the Harvard Art Museums

By: William W. Robinson

This superb book presents 100 notable examples from the Harvard Art Museums’ distinguished collection of Dutch, Flemish, and Netherlandish drawings from the 16th to 18th century. Featuring such masters as Pieter Bruegel the Elder, Peter Paul Rubens, and Rembrandt van Rijn, the volume showcases beautiful color illustrations accompanied by insightful commentary on prevalent styles and techniques. Genres that define this artistic period—landscape, scenes of everyday life, portraiture, and still life—are explored in detail. The book also presents the results of new conservation and technical study, including infrared analysis and scientific examinations of drawing materials. This revelatory new research has allowed previously illegible underdrawings and inscriptions in many of the artworks to surface for the first time, shedding light on longstanding mysteries of production and provenance.

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Page Count

414

Publisher

Yale University Press

Published Date

ISBN 10

0300208049

ISBN 13

9780300208047

Book's by William E. Rothschild

The Art of the Strategist

The Art of the Strategist

Communication Yearbook

Communication Yearbook

Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

Television and the Quality of Life

Television and the Quality of Life

Risktaker, Caretaker, Surgeon, Undertaker

Risktaker, Caretaker, Surgeon, Undertaker

The Secret to GE's Success

The Secret to GE's Success

Fundamentals of Marketing

Fundamentals of Marketing

The Geography of Famine

The Geography of Famine

Drawings from the Age of Bruegel, Rubens, and Rembrandt

Drawings from the Age of Bruegel, Rubens, and Rembrandt

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