Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
California is a region of rich geographic and human diversity. The Elusive Eden charts the historical development of California, beginning with landscape and climate and the development of Native cultures, and continues through the election of Governor Gavin Newsom. It portrays a land of remarkable richness and complexity, settled by waves of people with diverse cultures from around the world. Now in its fifth edition, this up-to-date text provides an authoritative, original, and balanced survey of California history incorporating the latest scholarship. Coverage includes new material on political upheavals, the global banking crisis, changes in education and the economy, and California's shifting demographic profile. This edition of The Elusive Eden features expanded coverage of gender, class, race, and ethnicity, giving voice to the diverse individuals and groups who have shaped California. With its continued emphasis on geography and environment, the text also gives attention to regional issues, moving from the metropolitan areas to the state's rural and desert areas. Lively and readable, The Elusive Eden is organized in ten parts. Each chronological section begins with an in-depth narrative chapter that spotlights an individual or group at a critical moment of historical change, bringing California history to life.
Originally published in 1978, this book develops a conceptual synthesis of the field of physiological psychology, the science specifically concerned with the relationship between the brain and the mind. It was designed to elucidate the important questions under investigation, the basic intellectual and technical problems that were encountered, and the significance of the major empirical results of the time. Of equal or even greater importance is the author’s derivation of the general principles relating brain and mind that had emerged after decades of modern research into this important question. Included in the volume are historical and philosophical perspectives on the mind-brain problem as well as extensive discussions of instruments, methodology, empirical findings and theory. Here is a powerful heuristic tool that informs the reader about the concepts and ideas implicit in this science rather than simply exhaustively listing experimental results. The author does not ignore findings; he organizes them into three broad categories – localization; representation, and learning – then emphasizes the relationships among experiments. This is a book that synthesizes, integrates, and stresses concepts, principles and problems. The careful organization of the book makes it especially useful for students of brain and mind at all levels.
The beautifully and expensively produced volume is a painstaking record of the family of Frist, the U.S. Senate's majority leader and a heart surgeon from Tennessee. Clearly a labor of love for Frist and his co-author, a longtime genealogist, the work is not in any sense a biography or political memoir, but rather is a straightforward tracing of Fr
The 1850s saw in America the breakdown of the Jacksonian party system in the North and the emergence of a new sectional party--the Republicans--that succeeded the Whigs in the nation's two-party system. This monumental work uses demographic, voting, and other statistical analysis as well as the more traditional methods and sources of political history to trace the realignment of American politics in the 1850s and the birth of the Republican party. Gienapp powerfully demonstrates that the organization of the Republican party was a difficult, complex, and lengthy process and explains why, even after an inauspicious beginning, it ultimately became a potent political force. The study also reveals the crucial role of ethnocultural factors in the collapse of the second party system and thoroughly analyzes the struggle between nativism and antislavery for political dominance in the North. The volume concludes with the decisive triumph of the Republican party over the rival American party in the 1856 presidential election. Far-reaching in scope yet detailed in analysis, this is the definitive work on the formation of the Republican party in antebellum America.
A History of Africa is a thorough narrative history of the continent from its beginnings to the twenty-first century. Long established at the forefront of African Studies, this book addresses the events of the 1990s and beyond. The issues discussed include: post-apartheid South Africa the prospects for democratization in Africa at the beginning of the new millennium developments in Muslim North Africa including the threat of Islamic fundamentalism economic and social developments including the devastating impact of Third World debt and the provision of debt relief cultural, environmental and gender issues in Modern Africa.
The Utah War of 1857–58, the unprecedented armed confrontation between Mormon Utah Territory and the U.S. government, was the most extensive American military action between the Mexican and Civil wars. At Sword’s Point presents in two volumes the first in-depth narrative and documentary history of that extraordinary conflict. William P. MacKinnon offers a lively narrative linking firsthand accounts—most previously unknown—from soldiers and civilians on both sides. This first volume traces the war’s causes and preliminary events, including President Buchanan’s decision to replace Brigham Young as governor of Utah and restore federal authority through a large army expedition. Also examined are Young’s defensive-aggressive reactions, the onset of armed hostilities, and Thomas L. Kane’s departure at the end of 1857 for his now-famous mediating mission to Utah. MacKinnon provides a balanced, comprehensive account, based on a half century of research and a wealth of carefully selected new material. Women’s voices from both sides enrich this colorful story. At Sword’s Point presents the Utah War as a sprawling confrontation with regional and international as well as territorial impact. As a nonpartisan definitive work, it eclipses previous studies of this remarkably bloody turning point in western, military, and Mormon history.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.