Two great, untested armies were readying for the first—and what many believed would be the last—major conflict between North and South. On the eve of July 21, 1861, one Northerner wrote: “The sky is perfectly clear, the moon is full and bright, and the air was still as if it were not within a few hours to be disturbed by the roar of cannon and the shouts of contending men.” So optimistic were the people in Washington that a crowd of civilians came from the city with picnic hampers to witness the crushing defeat of the upstart “rebels.” It was, says William C. Davis, “the twilight of America’s innocence,” and the following day the mood would shatter in a battle that confounded the expectations of both sides—the first Battle at Bull Run. William C. Davis has written a compelling and complete account of this landmark conflict. The Battle at Bull Run (or Manassas) is notable for many reasons. It was a surprise victory for the Confederacy, a humiliating defeat for the Union, and the first ominous indication that a long and bloody war was inevitable. It marked the first strategic use of railroads in history, and the first time the horrors of the battle were photographed for the folks back home. It was also a training ground for some of America’s most colorful military figures: P.G.T. Beauregard, Joe Johnston, Irvin McDowell and “Stonewall” Jackson. Drawing from a wealth of material—old letters, journals, memoirs and military records—Davis brings to life a vivid and vital chapter in American history.
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Since publication of the First Edition in 1982, Hemostasis and Thrombosis has established itself as the pre-eminent book in the field of coagulation disorders. No other book is as inclusive in scope, with coverage of the field from the standpoint of both basic scientists and clinicians. This comprehensive resource details the essentials of bleeding and thrombotic disorders and the management of patients with these and related problems, and delivers the most up-to-date information on normal biochemistry and function of platelets or endothelial cells, as well as in-depth discussions of the pharmacology of anticoagulant, fibrinolytic, and hemostatic drugs. NEW to the Sixth Edition... • A new team of editors, each a leader in his field, assures you of fresh, authoritative perspectives. • Full color throughout • A companion website that offers full text online and an image bank. • A new introductory section of chapters on basic sciences as related to the field • Entirely new section on Hemostatic and Thrombotic Disorders Associated with Systemic Conditions includes material on pediatric patients, women's health issues, cancer, sickle cell disease, and other groups. • Overview chapters preceding each section address broad topics of general importance. This is the tablet version which does not include access to the supplemental content mentioned in the text.
`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
Having procured a cult-like following in the modern field of design, this extraordinary volume is brimming with over 100 intricate typeface examples, all skilfully produced and vibrantly coloured. In the world of typography, few titles hold higher esteem than William H. Page's Specimens of Chromatic Wood-Type (1874). First produced in 1874, the book was intended as a catalogue to showcase the capabilities of Page's world-renowned wood type foundry, William Page & Company, to sell the pieces of type to other printers. The elaborate fonts boast up to seven colours, each with labyrinthine borders and bold outlines. In this new facsimile edition, we have taken meticulous steps to preserve the original colour plates of the iconic volume, ensuring that the charm of Page's typographical masterpiece remains true to the original, first printed over 175 years ago. This prolific volume showcases the artistic magic that lies at the heart of letterpress printing in a rich celebration of a once-forgotten craft.
Revised and updated to reflect the most current science, and including 30 new species, this authoritative and comprehensive volume is the definitive guide to the amphibians and reptiles of the Carolinas and Virginia. The new edition features 189 species of salamanders, frogs, crocodilians, turtles, lizards, and snakes, with updated color photographs, descriptions, and distribution maps for each species. It is an indispensable guide for zoologists, amateur naturalists, environmentalists, backpackers, campers, hikers, and everyone interested in the outdoors.
This book offers physiology teachers a new approach to teaching their subject that will lead to increased student understanding and retention of the most important ideas. By integrating the core concepts of physiology into individual courses and across the entire curriculum, it provides students with tools that will help them learn more easily and fully understand the physiology content they are asked to learn. The authors present examples of how the core concepts can be used to teach individual topics, design learning resources, assess student understanding, and structure a physiology curriculum.
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