William D. Perreault (Jr.)'s Books

EBOOK: Basic Marketing

By: William Perreault,Joseph Cannon,E. Jerome McCarthy

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EBOOK: Basic Marketing

By: William Perreault,Joseph Cannon,E. Jerome McCarthy

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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Page Count

783

Publisher

McGraw Hill

Published Date

ISBN 10

0077173554

ISBN 13

9780077173555

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.

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Page Count

553

Publisher

SAGE Publications

Published Date

ISBN 10

145226211X

ISBN 13

9781452262116

Marketing for Attorneys and Law Firms

By: William Winston

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Marketing for Attorneys and Law Firms

By: William Winston

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

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Page Count

360

Publisher

Routledge

Published Date

ISBN 10

1135022933

ISBN 13

9781135022938

Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

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Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

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Page Count

142

Publisher

Routledge

Published Date

ISBN 10

1136372350

ISBN 13

9781136372353

Applications in Basic Marketing

Clippings from the Popular Business Press

By: William D. Perreault (Jr.),Edmund Jerome McCarthy

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Applications in Basic Marketing

Clippings from the Popular Business Press

By: William D. Perreault (Jr.),Edmund Jerome McCarthy

-- Instructor's manual -- Manual of objective tests.

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Page Count

196

Published Date

ISBN 10

0075610280

ISBN 13

9780075610281

Learning Aid for Use with Essentials of Marketing

A Global-Managerial Approach

By: William D. Perreault

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Learning Aid for Use with Essentials of Marketing

A Global-Managerial Approach

By: William D. Perreault

This study guide contains chapter quizzes, key terms, and additional exercises to help the students to gain a deeper understanding of the Essentials of Marketing.

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Page Count

420

Publisher

McGraw-Hill/Irwin

Published Date

ISBN 10

0072894830

ISBN 13

9780072894837

Basic Marketing Learning Aid

By: William D. Perreault, Jr.,Perreault

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Basic Marketing Learning Aid

By: William D. Perreault, Jr.,Perreault

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.

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Page Count

468

Publisher

McGraw-Hill/Irwin

Published Date

ISBN 10

0070005699

ISBN 13

9780070005693

Marketing

By: William G. Zikmund,Michael D'Amico

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Marketing

By: William G. Zikmund,Michael D'Amico

Includes company and subject index, glossary, photo credits

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Page Count

908

Publisher

West Publishing Company

Published Date

ISBN 10

0314013008

ISBN 13

9780314013002

Applications in Basic Marketing

By: Perreault,William D. Perreault,Edmund Jerome McCarthy

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Applications in Basic Marketing

By: Perreault,William D. Perreault,Edmund Jerome McCarthy

A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.

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Page Count

260

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0075610337

ISBN 13

9780075610335

Book's by William D. Perreault (Jr.)

EBOOK: Basic Marketing

EBOOK: Basic Marketing

Handbook of Marketing Scales

Handbook of Marketing Scales

Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms

Predicting Successful Hospital Mergers and Acquisitions

Predicting Successful Hospital Mergers and Acquisitions

Applications in Basic Marketing

Applications in Basic Marketing

Learning Aid for Use with Essentials of Marketing

Learning Aid for Use with Essentials of Marketing

Basic Marketing Learning Aid

Basic Marketing Learning Aid

Marketing

Marketing

Applications in Basic Marketing

Applications in Basic Marketing

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