William D. Hoynes's Books

Media/Society

Industries, Images, and Audiences

By: David Croteau,William Hoynes

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Media/Society

Industries, Images, and Audiences

By: David Croteau,William Hoynes

The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.

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Page Count

434

Publisher

Pine Forge Press

Published Date

ISBN 10

0761987738

ISBN 13

9780761987734

The Business of Media

Corporate Media and the Public Interest

By: David Croteau,William Hoynes

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The Business of Media

Corporate Media and the Public Interest

By: David Croteau,William Hoynes

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.

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Age

Page Count

340

Publisher

Pine Forge Press

Published Date

ISBN 10

1412913152

ISBN 13

9781412913157

Media/Society

Industries, Images, and Audiences

By: David Croteau,William Hoynes

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Media/Society

Industries, Images, and Audiences

By: David Croteau,William Hoynes

Media/Society: Industries, Images, and Audiences, Fifth Edition, by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed sociological framework, the Fifth Edition covers new studies, includes up-to-date material about today’s rapidly changing media landscape, and significantly expands discussions of the “new media” world, including digitization, the Internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets. Updated research, the latest industry data, and current examples from popular media illustrate enduring themes in the sociology of media.

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Age

Page Count

424

Publisher

SAGE Publications

Published Date

ISBN 10

1483323552

ISBN 13

9781483323558

Book's by William D. Hoynes

Media/Society

Media/Society

The Business of Media

The Business of Media

Media/Society

Media/Society

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