William D. Ewald's Books

Ewald Bros. Dairy

By: William D. Ewald

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For nearly 100 years, the Ewald family has been associated with delivering the "world's finest milk" to families of Minneapolis and surrounding suburbs. In 1886, the 16-year-old Chris Ewald, who had recently emigrated from Denmark with his widowed mother and siblings, secured a position on a milk route to help pay his family's expenses. Chris eventually purchased the milk route, which is now marked as the beginning of the dairy. Ewald Bros. grew by continuous expansion on the merits of quality dairy products, customer service, and loyalty, eventually becoming the largest home-delivery dairy operation in Minneapolis. With nearly 300 employees, Ewald Bros. quickly became one of the city's largest employers. Formerly located in North Minneapolis, the company was well recognized for its large two-story creamery covering two city blocks and its bright-yellow milk trucks.

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Page Count

238

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439661804

ISBN 13

9781439661802

Introduction to Psychological Science

Integrating Behavioral, Neuroscience and Evolutionary Perspectives

By: William J. Ray

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Introduction to Psychological Science

Integrating Behavioral, Neuroscience and Evolutionary Perspectives

By: William J. Ray

Introduction to Psychological Science provides students with an accessible, comprehensive, and engaging overview of the field of scientific psychology. It expertly incorporates a variety of perspectives ranging from neuroscience to cultural perspectives at an introductory level. Ray brings together cutting-edge research from traditional psychological literature to modern, evolving perspectives, and creates a unified approach by focusing on three core themes: Behavior and Experience: an analysis of behavior and experiences observed across a variety of everyday life situations. Neuroscience: an examination of psychological experiences through neuroscience lens ranging from genetic/epigenetic to cortical networks as related to psychology. Evolutionary/Human Origins: an exploration of broader scientific questions by examining psychological processes from the perspective of human and cultural history. Through these themes, the book delves into topics like social processes, psychopathology, stress and health, motivation and emotion, developmental sequences, and cognitive functions such as memory, learning, problem solving, and language. Throughout it helps students to understand the nature of psychological science by addressing common myths and misconceptions in psychology, showing how psychological science can be applied to everyday life and how new research can be created. Additionally, this student-friendly book is packed with pedagogical features, including "concept checks" to test reader knowledge, "extensions" features which show how to apply knowledge, and a comprehensive glossary. Reflecting the latest APA Guidelines concerning the essential elements of an introductory psychology course, this text is core reading for all undergraduate introductory psychology students.

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Page Count

805

Publisher

Taylor & Francis

Published Date

ISBN 10

100039767X

ISBN 13

9781000397673

Fundamentals of Brain and Behavior

An Introduction to Human Neuroscience

By: William J. Ray

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Fundamentals of Brain and Behavior

An Introduction to Human Neuroscience

By: William J. Ray

Fundamentals of Brain and Behavior provides an accessible introduction to the study of human neuroscience. The book has been carefully designed to accompany a typical entry-level course, covering core topics including the function and structure of the nervous system, basic human motivations, stress and health, and cognitive functioning. In addition to traditional topics, the book also includes dedicated chapters on the social brain, neurocognitive disorders, and brain imaging techniques, ensuring students gain a thorough understanding of the field in its broadest sense. An evolutionary approach is also taken throughout, providing a truly unique perspective on our understanding of brain and behavior. The text is supported by colorful and informative diagrams, alongside a plethora of student-friendly features such as learning objectives, case studies, and concept checks. The book is also supported by online resources including basics of neuroscience videos. Helping students understand the basics of human neuroscience across evolutionary time, Fundamentals of Brain and Behavior is an essential text for all students of Behavioral Neuroscience, especially those approaching the subject for the first time.

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