Using “the combat model of leadership,” this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Retired Major General William S. Cohen of the US Army Reserve Forces showcases the skills and drive of remarkable leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz, as well as military commanders from ancient times to today. “Bill Cohen knows more about what makes great leaders than anyone I know.”—General Frederick Kroesen, former commander of the US Army Europe “Cohen is remarkable not only for his acumen but also for this morality and humanity. Where Cohen leads, any entrepreneur would do well to follow.”—Entrepreneur Magazine “With driving force, Cohen nails his points home with each sentence. . . . From the battlefield to the boardroom, Cohen offers examples of incisive leadership under the best and worst conditions.”—Publishers Weekly
When a nuclear bomb destroys an American city, Sean Falcone, national security advisor, is charged with the task of identifying and tracking down the attackers.
Former Secretary of State William S. Cohen provides a Washington insider point of view in this new political thriller, Collision. Sean Falcone, former National Security Adviser to the president of the United States, attacks a gunman during a mass killing at an elite Washington law firm. A second shooter flees with a laptop containing vital information about an asteroid being mined by an American billionaire and his secret Russian partner. The incident plunges Falcone into a Washington mystery involving the White House, NASA, corrupt Senators, an international crime lord . . . and the possible destruction of all humankind.
Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.
Even after the Civil War, blacks despaired of being treated as equals in a white man’s world. They were deprived of many of the most basic rights of citizenship, and were often cheated and exploited. As a result they clung tenaciously to that most important of new rights—the right to move. At Freedom’s Edge is William Cohen’s comprehensive history of black mobility from the Civil War to World War I. Cohen treats mobility as a central component of black freedom, crucial in the emergence of a free labor system, and equally crucial as an obstacle to the persistent southern white effort to reassert hegemony over blacks in all areas of life. This study has a rigorously southern focus. Most historians of black migration concentrate on telling how the migrants adjusted to northern life, but Cohen provides detailed accounts of internal southern movement and efforts to leave the South. He also examines the relative absence, during this period, of significant migration to the North. Cohen presents a thorough treatment of the efforts of the Freedmen’s Bureau to restructure the southern labor system, showing how heavily this organization was influenced by questions involving black mobility. He also gives the fullest picture yet of the postwar emergence of the occupation of the labor agent. Among the migration episodes he considers are the Liberia movement, the Kansas exodus, the movement of blacks from Georgia and the Carolinas to Arkansas and Mississippi, and the migration to Oklahoma. The post-Reconstruction era was marked by a concerted white thrust to destroy black freedom. Cohen shows that while whites succeeded in establishing almost total dominion in the political and social realms, they failed when they tried to erect a system of involuntary servitude that would seriously limit black movement. Cohen argues that the difference here arose from the fact that whites were largely united on matters such as suffrage and segregation but were divided on the desirability of immobilizing the black labor force. Those who depended on black labor sought legal formulas aimed at stopping black movement. They met resistance, however, from those who did not share their economic interests. This study, then, is almost as much a legal history of white efforts to interdict black movement as it is a history of black migration. At Freedom’s Edge is a probing study of the black search for freedom within freedom.
Proven leadership strategies used by combat and business leaders to accomplish impossible goals Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action. Includes real-world examples from business as well, as battle, that follow the eight universal laws Contains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organization Suggests little-known, but highly effective methods for building teamwork and esprit de corps Based on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of Heroes With a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models. This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
How is historical knowledge produced? And how do silence and forgetting figure in the knowledge we call history? Taking us through time and across the globe, David William Cohen's exploration of these questions exposes the circumstantial nature of history. His investigation uncovers the conventions and paradigms that govern historical knowledge and historical texts and reveals the economic, social, and political forces at play in the production of history. Drawing from a wide range of examples, including African legal proceedings, German and American museum exhibits, Native American commemorations, public and academic debates, and scholarly research, David William Cohen explores the "walls and passageways" between academic and non-academic productions of history.
The "management classic" (Library Journal) that packs a huge amount of practical wisdom is now in paper. This clearly written guide details proven strategies for becoming a leader in any organization or group. Selected in hardcover as one of the Best Business Books of 1989 by Library Journal.
From 1975 to 1979, author William Cohen studied under one of the greatest management educators and thought-leaders of all time: Peter Drucker. What Drucker taught him literally changed his life. Now, in this warm and inspiring read, Cohen shares the insights he gained as the first-ever graduate of Drucker’s doctoral program and teaches readers how Druker’s game-changing ideas stand the test of time in the face of real-world workplace challenges today. A Class with Drucker shares many of Drucker’s teachings that never made it into his countless books and articles--ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. Having gone on from Drucker’s teachings to become an Air Force general and eventually professor, management consultant, multibook author, and university president, Cohen is a testament to the lifechanging impact of Drucker’s teachings and friendship. Enlightening and intriguing, this book allows you, too, to learn and grow from the timeless wisdom of a most inspiring man.
William S. Cohen, former Secretary of Defense, US Senator and Congressman, has walked the most powerful corridors in the world. Now, in Dragon Fire, he takes us with him into the top-secret rooms where the fate of the world is held in the hearts and minds of men with dangerous and hidden agendas. Packed with action and espionage, intrigue and romance, Dragon Fire is a riveting, intricate, ripped-from-the-headlines thriller that so convincingly written, readers will wonder just how much of it is true. Upon the assassination of the Secretary of Defense, former senator and Vietnam POW, Michael Patrick Santini, is called upon by his President to fill the vacancy. Once there, he discovers that the United States is under attack by a silent, sinister force, someone determined to alienate our allies and undermine our position as a global superpower. But America is hours away from going to war—with the wrong enemy. Rejecting direct orders from the president, Santini races across the world in a desperate attempt to prevent a catastrophic global war. When Democratic President Bill Clinton chose Republican William S. Cohen to join his staff in 1997 as the 20th Secretary of Defense, it was the first time in modern U.S. history that a president selected a member of the opposing party for his cabinet. Cohen, the first Secretary of Defense to make biological warfare and terrorism almost a personal crusade, was integral in orchestrating a comprehensive strategy to deal with the threat of terrorism. In Dragon Fire, he takes his experience, knowledge, expertise, passion, and fears and melds fact and fiction into a political thriller only he could write. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.
As French and American historians of France are revisiting the history of French racism today, William B. Cohen's book is more important than ever. It has become a classic." -- Nancy L. Green In this pioneering work, William B. Cohen traces the ways in which negative attitudes toward blacks became deeply embedded in French culture. Examining the forces that shaped these views, Cohen reveals the persistent inequality of French interactions with blacks in Africa, in the slave colonies of the West Indies, and in France itself. Now a classic, The French Encounter with Africans is essential reading for anyone engaged in current discussions of European relations with non-Europeans and with issues of racism, ethnicity, identity, colonialism, and empire.
Special Ops fighting forces like the Navy SEALS, Green Berets, and Delta Force accomplish impossible-seeming feats while up against extraordinary odds on every single mission. It takes great leadership skills to guide these teams to victory, and these same principles can be used just as effectively in the workplace. "Secrets of Special Ops Leadership" reveals the key principles behind Special Ops leadership, illustrating them with dramatic real-life stories of different special ops forces in action. "Secrets of Special Ops Leadership" shows business leaders how to lead to win, no matter what obstacles they and their organisation face.
When a senator is found brutally murdered, Jeff Fitzgerald, chief of the Capitol Police Force and former FBI agent, must contend with conflicting political forces, two warring senators, and others to get at the truth. National ad/promo. Tour.
In his political, apocalyptic thriller, Final Strike, former Secretary of Defense and US Senator William Cohen dramatizes one of the most terrifying global security nightmares: an asteroid hurtling towards Earth Sixty million years ago, the K-T Asteroid obliterated the dinosaurs, and now its apocalyptic twin is rocketing toward the US on a similar mission of extermination. Russian President Boris Lebed, the charismatic successor to Vladimir Putin, wants to turn that asteroid into a superweapon to use against the US and is holding Hamilton hostage in Moscow until Hamilton agrees to help. Former Senator and National Security Advisor Sean Falcone leads a dangerous off-the-books operation to bring Hamilton home and derail Lebed’s disastrous plan. But will Falcone succeed in time? The asteroid is hurtling toward earth. If it is not deflected, humanity will go the way of dinosaurs, and the entire planet will burn. Only one strategy has a chance of stopping humanity’s extinction—only one. There is no Plan B. The fate of the world hangs in the balance.
THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers. A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining and capturing the most enriching customer opportunities. Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker. Praise for Drucker on Marketing "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute "It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference "Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company "Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning "Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create a customer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com
Five historians uncover the ties between people's daily routines and the all-encompassing framework of their lives. They trace the processes of social construction in Western Europe, the United States, Latin America, Africa, and China, discussing both the
This book reconstructs the career of Womunafu, the son of a ruler of a small state in what is today Uganda. Recognized as an infant to be possessed by Mukama, the spirit of a heroic figure in the tradition of the wider region, Womunafu was placed in a large enclosure, one of four he would occupy from 1830 until his death in 1906. During his long life Womunafu had many wives and children and achieved a position of dominance in the village that came to be known as Bunafu. In considering his life, David William Cohen offers an unusual study of the process through which authority was organized in a pre-colonial African community and advances the study of political institutions and change. His study also explores the nature of evidence regarding African history. By assessing the usefulness of various kinds of oral data and attempting to render the "moving contexts" of the past, the author makes significant methodological contributions to the disciplines of history and anthropology. Originally published in 1978. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
In these elegant engagements with literary works, cultural history, and critical theory, Cohen advances a phenomenological approach to embodiment, proposing that we encounter the world not through our minds or souls but through our senses."--BOOK JACKET.
Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. The book helps readers: • get a handle on the legal, tax, and insurance issues involved in setting up and running the business • understand what clients really need • create the structure for an assignment (proposals, pricing, contracts, scheduling) • market the business • solve clients’ problems using the Harvard Case Study Method Completely updated and revised throughout, the fourth edition features new chapters on developing strategies for clients, leading consulting teams, and more. This trusted guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.
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