William Chandon's Books

Europe Beyond Your Means

The Paris Edition

By: Conrad G. Lucas, II,William D. Norgard

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Europe Beyond Your Means

The Paris Edition

By: Conrad G. Lucas, II,William D. Norgard

Europe Beyond Your Means" is a hilarious and satirical travel guide focused on understanding Parisian culture and enhancing the overall experience of visiting one of the world's most celebrated cities. Complete with travel suggestions, witty observations and relevant narratives of a nature that you won't find in typical travel literature, this book is guaranteed to augment any visit to Paris. By pointing out the endearing quirks of the French and the throngs of tourists who visit each year, "Europe Beyond Your Means" takes readers through the essential vacation steps of packing, arrival, necessary activities, cultural realizations and the difficult acceptance of having to eventually return home. This book is written for those who seek the most out of travel by trying to grasp the local culture and do not always feel accounted for by guides propagating the widely popular "ten-dollar-a-day" approach. In short, "Europe Beyond Your Means" is a must have companion piece for any erudite traveler to Paris who wants to laugh a little along the way.

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Page Count

180

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Europe Beyond Your Means

Published Date

ISBN 10

0595479278

ISBN 13

9780595479276

Madame Claude

Her Secret World of Pleasure, Privilege, and Power

By: William Stadiem

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Madame Claude

Her Secret World of Pleasure, Privilege, and Power

By: William Stadiem

Traces the remarkable life of the head of post-World War II Paris' most exclusive finishing school, tracing her origins as an impoverished Jewish girl from the city of Angers and discussing the controversies that made her one of the world's most wanted women.

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Page Count

305

Publisher

St. Martin's Press

Published Date

ISBN 10

1250122384

ISBN 13

9781250122384

Smart Questions

Learn to Ask the Right Questions for Powerful Results

By: Gerald Nadler,William Chandon

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Smart Questions

Learn to Ask the Right Questions for Powerful Results

By: Gerald Nadler,William Chandon

Smart Questions offers an entirely new framework for creating solutions. Drawn from the authors' many years of research and field experience, the Smart Questions Approach reveals how the leading creators of solutions in almost every profession and walk of life—including business, government, education, and even in families—think and approach their assignments. The author’s holistic thinking approach shows how to use three “foundation” questions—focusing on uniqueness, purposeful information, and systems—which must be explored for every problem. These three questions, an essential starting point for exploring problems, in turn lead to other key questions that will ultimately create effective solutions.

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Page Count

321

Publisher

John Wiley & Sons

Published Date

ISBN 10

0787973866

ISBN 13

9780787973865

Integrated Marketing Communications with Online Study Tools 12 Months

By: Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews

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Integrated Marketing Communications with Online Study Tools 12 Months

By: Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

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Page Count

558

Publisher

Cengage AU

Published Date

ISBN 10

0170386511

ISBN 13

9780170386517

Mind Games

Daily Meditations for Great Golf

By: William Chandon

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Mind Games

Daily Meditations for Great Golf

By: William Chandon

This book of daily meditations for golfers has 366 meditations, one for each day of the calendar year. Each month has a different theme. Each meditation has some thoughts for your reflection and has a unique affirmation at the end, which you use for your meditation. You mindfully read the reflection and then meditate on the affirmation. The Second Edition includes a mental game assessment so that readers can know how to use the book most effectively. The introduction is simpler. The meditations and affirmations have been updated and simplified for ease of use. The sanctuary meditation technique is more integrated throughout the book. The Meditation Scripts chapter has been updated and simplified. The language in the book is more conversational. For many of us golfers, playing at a high level or “in the zone” is an unpredictable event. We don't know when or why it happens. After we have learned to meditate effectively, we recognize that the experiences that we have while meditating are similar to the experiences we have while playing in the zone. That's because playing in the zone is a meditative state. We can learn to play in the zone more often by learning to meditate in the right ways.When we learn to meditate well, we learn to manage ourself in ways that are conducive to optimal performance. That's what this book teaches you to do. Meditation may not be what you think it is. This form of meditation does not require you to sit for long periods of time in silence. This form of meditation actively uses your imagination. It's simple to learn and practice. The book assumes that you do not have any experience with meditation. With this book, you have a program for developing your mental game in as little as 15 minutes per day. Consider the following questions about some of the key mental components of high-performance golf. If you don't feel comfortable with your answers, you have an opportunity to improve your mental game and your performance. Are you as good as you can be? Do you know how to improve your mental game? Do you know how to perform in the zone more often? Do you have any barriers to your improvement? What's your plan to reach your highest performance levels? What are your most crucial barriers to improvement? What are you not doing that could help you improve? What do you need to stop doing that could help you improve? What do you need to continue doing that could help you improve? What do you not know that could help you improve? What are you doing mentally that's working well? What are you doing mentally that's not working well? What do you not believe about yourself that could help you improve? How do you undercut your ability? What do you need to stop believing about yourself in order to improve? What do you need to start believing about yourself in order to improve? What do you need to continue believing about yourself in order to improve? Can you be mentally tougher? Can you be more confident? Can you be a better learner? Can you be more creative about the ways you practice and compete? Can you plan your development better? Can you be more motivated? Do you know how to manage your nerves? Can you be smarter about how you change? Can you be smarter about what you need to change? Do you know what's holding you back? Do you know how to improve your performance? Are you doing everything you can do to perform better? What are your expectations about how much you're going to improve? What resources do you need to improve? Can you think better? Can you manage your emotions better? Can you manage your physical states better? Can you be a better leader? Can you have more fun with golf?

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Page Count

300

Publisher

CreateSpace

Published Date

ISBN 10

1499119070

ISBN 13

9781499119077

EBOOK: Basic Marketing

By: William Perreault,Joseph Cannon,E. Jerome McCarthy

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EBOOK: Basic Marketing

By: William Perreault,Joseph Cannon,E. Jerome McCarthy

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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Page Count

783

Publisher

McGraw Hill

Published Date

ISBN 10

0077173554

ISBN 13

9780077173555

The Queen Mother

By: William Shawcross

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The Queen Mother

By: William Shawcross

The official and definitive biography of Queen Elizabeth the Queen Mother, the most beloved British monarch of the twentieth century. Consort of King George VI, mother of Queen Elizabeth II, and grandmother of Prince Charles, Elizabeth Angela Marguerite Bowes-Lyon—the ninth of the Earl of Strathmore’s ten children—was born on August 4, 1900, and, certainly, no one could have imagined that her long life (she died in 2002) would come to reflect a changing nation over the course of an entire century. Vividly detailed, written with unrestricted access to her personal papers, letters, and diaries, this candid royal biography by William Shawcross is also a singular history of Britain in the twentieth century.

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Page Count

1162

Publisher

Vintage

Published Date

ISBN 10

0307273318

ISBN 13

9780307273314

Pocket Encyclopedia of California Wine and Other Western States

By: William I. Kaufman

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Pocket Encyclopedia of California Wine and Other Western States

By: William I. Kaufman

The most useful little book on California wines. The consistent best seller on the subject for over 18 years. Concise, easy reference on all California wines and wineries. Provides answers to most questions about the wines, the wineries, (including all names, addresses and phone numbers), grape varieties and wine terms. Includes maps, vintage charts, tasting notes, award winners, ratings and more. Handy to carry to wine shops and restaurants.

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Page Count

338

Publisher

Wine Appreciation Guild

Published Date

ISBN 10

0932664423

ISBN 13

9780932664426

The Seasoned Traveler's Guide to Northern California

By: Edwin Kiester,William Kiester

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The Seasoned Traveler's Guide to Northern California

By: Edwin Kiester,William Kiester

A comprehensive guide of dozens of places to see written with special information for senior citizens.

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Page Count

292

Published Date

ISBN 10

1566260116

ISBN 13

9781566260114

Paris '44

The City of Light Redeemed

By: William Mortimer Moore

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Paris '44

The City of Light Redeemed

By: William Mortimer Moore

“A fine, racy account of the Occupation and Liberation of Paris—a rattlingly good read” (Giles MacDonogh, author of After the Reich). During the fall of 1944, once the Western Allies had gained military advantage over the Nazis, the crown jewel of Allied strategy became the liberation of Paris—the capital of France so long held in captivity. This event, however, was steeped in more complexity when the Allies returned than in 1940 when Hitler’s legions first marched in. In 1944, the city was beset by cross-currents about who was to reclaim it—the French Resistance, the long-suffering Parisians themselves, or the Anglo-American armies which had indeed won the victory. This book punctures the myth parlayed by Is Paris Burning? and other works that describe the city’s liberation as mostly the result of the Resistance insurrection in the capital. Amidst the swirling streams of self-interest and intrigue that beset Paris on the eve of its liberation, this book makes clear that Gen. Leclerc and his 2nd Armored Division were the real heroes of the liberation and that marching on their capital city was their raison d’etre. At issue was the reconstitution of France itself after the dark night of its soul under the Germans, and despite the demands of the Anglo-Americans and France’s own insurrectionists. That a great power was restored is now manifest, with this book explaining how it was ensured. “Gets the full five stars . . . The prose here really does bring wartime France to life.”—War History Online

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Page Count

674

Publisher

Casemate

Published Date

ISBN 10

1612003443

ISBN 13

9781612003443

Flowing Bowl

When and What to Drink

By: A. Schmidt

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Flowing Bowl

When and What to Drink

By: A. Schmidt

First published in 1892, this is a collection of classic cocktail recipes. "Only William" provides the amateur and professional mixologist with recipes for mixed drinks and punches, as well as advice and history on beers, wines and other non-alcoholic beverages

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Page Count

310

Publisher

Applewood Books

Published Date

ISBN 10

1429011831

ISBN 13

9781429011839

Managing Sales Professionals

The Reality of Profitability

By: William Winston,Joseph P Vaccaro

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Managing Sales Professionals

The Reality of Profitability

By: William Winston,Joseph P Vaccaro

This book is designed for sales managers as they make decisions and solve problems on a day-to-day basis. Managing Sales Professionals provides readers with specific details and illustrates how to plan, organize, staff, operate, and evaluate a sales force and its activities. This book offers an approach that is practical and realistic--one that is needed by sales managers who want to oversee a successful sales staff. The author, Joseph Vaccaro, uses an “integrated model” approach. He integrates the marketing mix as it relates to selling, and then he delves into the daily situations and problems readers encounter as practicing sales managers. With cases at the end of each chapter that make the chapter material come to life, Managing Sales Professionals is a practical tool for those in the world of marketing and sales management. It is a realistic, pragmatic, practical, how-to approach that explains complex concepts in a clear and concise manner. Vaccaro avoids generalities, and he cuts right to the critical specifics for sales managers in the real world. Terms and concepts are clearly defined, and each chapter concludes with penetrating questions to further develop your sales management skills. Along with a highly pertinent chapter on legal and ethical aspects in selling, Managing Sales Professionals covers: how to recruit salespeople motivation procedures gender and racial diversity of the sales force how to plan and conduct a training program effective selling techniques how to develop brand awareness new sales technology how to determine pricing and discount policies compensation policies how to determine transportation policies control and evaluation procedures how to effectively interact with marketing Anyone looking to increase sales, such as business owners, consultants, marketing professionals, and practicing salespeople and sales managers, can use this book to examine their sales staffs and look for areas in which to improve. Managing Sales Professionals is also ideal for upper level undergraduate students as they learn the basics of how to sell, organize, and run a sales force.

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Page Count

416

Publisher

Routledge

Published Date

ISBN 10

1136590617

ISBN 13

9781136590610

Last Call for Blackford Oakes

By: William F. Buckley

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Last Call for Blackford Oakes

By: William F. Buckley

The brilliant CIA agent goes up against infamous Soviet spy Kim Philby in this “lively, entertaining” Cold War thriller (Publishers Weekly). Blackford “Blackie” Oakes is the greatest spy in American history, but he’s no longer allowed behind enemy lines. As the former director of covert operations for the CIA, he knows too much to risk falling into enemy hands. But something has come up that requires him to go farther behind the Iron Curtain than he ever has before—and if he’s captured, he’ll have no choice but to take his own life. But Blackie doesn’t mind; he’s always wanted a chance to die for his country. Previously, a team of assassins had targeted Soviet Premier Mikhail Gorbachev, and Blackie acted on secret orders from President Ronald Reagan himself to save the Russian’s life. Now, Gorbachev is in danger once again, and his death could reignite the Cold War just as it’s coming to a close. To avert World War III, Blackie infiltrates Moscow, where he comes face-to-face with the Soviets’ own master of espionage: notorious defector Harold Adrian Russell “Kim” Philby. Witty and urbane, and featuring an unforgettable cast of characters both real and imagined, Last Call for Blackford Oakes is a delightful ending to one of the greatest espionage sagas in history.

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Page Count

242

Publisher

Open Road Media

Published Date

ISBN 10

1504038029

ISBN 13

9781504038027

When Olive Leaves Beckon

By: William Boudreau

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When Olive Leaves Beckon

By: William Boudreau

For years, Mario Rossetti has been living a double life. Most people know the affable, handsome Italian from Verona as a member of the Monte Carlo Casino security team and/or a joint owner of olive groves in Tuscany. Few are aware that Mario is a mercenary. Violence, misery and death describe his alter-egos engagements when on missions with European colleagues in Third World countries, mainly in Africa. Their current mission is to assist the return of a former African leader to establish himself as his countrys new leader. Mario was given a small share of the countrys inactive diamond mines as additional compensation. Mario reaches a point when he feels a need to reassess his lifestyle. While on a mission, he begins to question whether he feels more than friendship with Marianne, a Belgian schoolteacher. A change would mean becoming more sedentary. A topsy-turvy romance ensues causing Mario to put wedding plans on hold, leading him to depart on another mission to Africa. Yet, he must reflect ---- Are olive leaves truly beckoning him? Ultimately, it comes down to this --- make love, not war.

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Page Count

373

Publisher

Author House

Published Date

ISBN 10

1481732749

ISBN 13

9781481732741

Sayonara

By: George Fischoff,William Luce

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Sayonara

By: George Fischoff,William Luce

The haunting love story of jet pilot hero Major Ace Gruver and exotic Japanese actress Hana ogi, star of Japan's all female Takarazuka Theatre, whose forbidden passion grows against a lush backdrop of Japanese tradition, soaring melodies, and lavish production numbers"--Publisher.

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Page Count

100

Publisher

Samuel French, Inc.

Published Date

ISBN 10

0573695229

ISBN 13

9780573695223

California Wine Drinks

Cocktails, Coolers, Punches & Hot Drinks

By: William L. Kaufman

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California Wine Drinks

Cocktails, Coolers, Punches & Hot Drinks

By: William L. Kaufman

The resurgence in popularity of lighter drinks makes this book a timely addition to the shelves of the more adventuresome wine lover. More than 200 drink recipes, mixing tips, and entertaining suggestions make it suitable for professional or home use.

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Page Count

119

Publisher

Board and Bench Publishing

Published Date

ISBN 10

0932664199

ISBN 13

9780932664198

Book's by William Chandon

Europe Beyond Your Means

Europe Beyond Your Means

Madame Claude

Madame Claude

Smart Questions

Smart Questions

Integrated Marketing Communications with Online Study Tools 12 Months

Integrated Marketing Communications with Online Study Tools 12 Months

Mind Games

Mind Games

EBOOK: Basic Marketing

EBOOK: Basic Marketing

The Queen Mother

The Queen Mother

Pocket Encyclopedia of California Wine and Other Western States

Pocket Encyclopedia of California Wine and Other Western States

The Seasoned Traveler's Guide to Northern California

The Seasoned Traveler's Guide to Northern California

Paris '44

Paris '44

Flowing Bowl

Flowing Bowl

Managing Sales Professionals

Managing Sales Professionals

Last Call for Blackford Oakes

Last Call for Blackford Oakes

When Olive Leaves Beckon

When Olive Leaves Beckon

Sayonara

Sayonara

California Wine Drinks

California Wine Drinks

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