William Bitner's Books

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

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Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

By: William O. Bearden,Richard G. Netemeyer

`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.

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Page Count

553

Publisher

SAGE Publications

Published Date

ISBN 10

145226211X

ISBN 13

9781452262116

Arapaho Stories, Songs, and Prayers

A Bilingual Anthology

By: Andrew Cowell,Alonzo Moss,William J. C’Hair

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Arapaho Stories, Songs, and Prayers

A Bilingual Anthology

By: Andrew Cowell,Alonzo Moss,William J. C’Hair

Many of these narratives, gathered in the late nineteenth and early twentieth centuries, were obtained or published only in English translation. Although this is the case with many Arapaho stories, extensive Arapaho-language texts exist that have never before been published—until now. Arapaho Stories, Songs, and Prayers gives new life to these manuscripts, celebrating Arapaho oral narrative traditions in all the richness of their original language.

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Page Count

571

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806147814

ISBN 13

9780806147819

Marketing for Attorneys and Law Firms

By: William Winston

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Marketing for Attorneys and Law Firms

By: William Winston

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

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Page Count

351

Publisher

Routledge

Published Date

ISBN 10

1135022941

ISBN 13

9781135022945

A Treatise on Wills

Vol. I

By: Thomas Jarman,Joseph Fitz Randolph,William Talcott

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A Treatise on Wills

Vol. I

By: Thomas Jarman,Joseph Fitz Randolph,William Talcott

Reprint of the original, first published in 1880.

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Page Count

901

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368630369

ISBN 13

9783368630362

Working with Qualitative Data

By: William Gibson,Andrew Brown

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Working with Qualitative Data

By: William Gibson,Andrew Brown

Working with Qualitative Data provides a practical and accessible introduction to how to develop and apply strategies for the analysis of qualitative data by exploring the ways in which analysis is related to all aspects of research. By situating analysis in the context of the whole research process, this book helps the reader to introduce an analytical component to every stage of doing research: from designing a project, reviewing the literature, through the various stages of gathering data, to the process of writing-up. Through practical examples the book maps out strategies for developing analytic frameworks in relation to all aspects of research, and demonstrates the ways in which such frameworks can be used in relation to various sorts of data. In contrast to existing qualitative data analysis texts, this book offers a unified approach to the process of analysis within qualitative research. It will be of great use to students and researchers across the full range of social, health and education sciences.

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Page Count

234

Publisher

SAGE

Published Date

ISBN 10

1446202496

ISBN 13

9781446202494

Modern Wittenberg

By: William A. Kinnison

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Modern Wittenberg

By: William A. Kinnison

Whatever happened to America's small, private, residential, undergraduate, Liberal Arts Colleges? Will they survive the present contest with pragmatic publicly supported community colleges and the secular mega universities? The story of Wittenberg, one of the best of Ohio's many good Liberal Arts Colleges, provides answers to such questions. It looks at this critical period in their history giving hope that the very best of them will prosper. They are an endangered national resource that should be preserved and no more of them are being started. The book is written both for the casual reader and for historians and professional educators.

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Page Count

400

Publisher

Xlibris Corporation

Published Date

ISBN 10

1462860591

ISBN 13

9781462860593

Genealogical Memoranda: Snively, A.D. 1659-A.D. 1882

By: William Andrew Snively

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Genealogical Memoranda: Snively, A.D. 1659-A.D. 1882

By: William Andrew Snively

Reprint of the original, first published in 1883.

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BoD – Books on Demand

Published Date

ISBN 10

3385317576

ISBN 13

9783385317574

Testing of Metallic and Inorganic Coatings

A Symposium Sponsored by ASTM Committee B-8 on Metallic and Inorganic Coatings, Chicago, IL, 14-15 April 1986

By: William B. Harding

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Testing of Metallic and Inorganic Coatings

A Symposium Sponsored by ASTM Committee B-8 on Metallic and Inorganic Coatings, Chicago, IL, 14-15 April 1986

By: William B. Harding

Coatings are tested to confirm compliance with specifications, to monitor the operation of a coating process, and to evaluate coatings for various services. The ability of a coating to perform as intended usually depends on several characteristics, and the testing of a coating usually involves several different tests. At first glance the nature of a characteristic that is being tested may seem clear and the results of a test may seem to be unambiguous, however, the nature of a characteristic my be more complex than realized and the ability of a test to measure the characteristic may be less than expected. The members of the ASTM Committee B-8 on Metallic and Inorganic Coatings felt it was desirable to organize a symposium on the testing of the metallic and inorganic coatings so as to bring these problems to the attention of practitioners. This publication is based on the symposium, which was presented in Chicago on April 14 and 15, 1986.

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Page Count

384

Publisher

ASTM International

Published Date

ISBN 10

0803109474

ISBN 13

9780803109476

Professional Services Marketing

Strategy and Tactics

By: William Winston,Frederick G Crane

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Professional Services Marketing

Strategy and Tactics

By: William Winston,Frederick G Crane

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Using a step-by-step approach, this new book provides both strategic and tactical guidance for both the new and seasoned marketing careerist. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing audit. Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line. A plus for professionals new to the marketing field, this practical book gives examples of professional services marketing ideas that have been put into practice successfully. Professional Services Marketing can be read in a single afternoon yet retains an encyclopedic breadth of vision and covers every major issue in the field. Specialists have already praised the work as essential and unique in the literature. It deserves consideration not only as a guide for established professionals but also as a basic text for future professionals as they prepare for their fields. Truly a practical guidebook for any professional, Professional Services Marketing shows you: a “cookbook” approach to designing a marketing plan that is easily followed how to take advantage of impression management and what it really means when to apply professional services marketing ideas that can be put to work almost immediately when to undertake internal marketing where to apply relationship marketing how to apply synchromarketing All professionals, from architects to veterinarians, will find valuable tips on marketing in this new book. Members in professional associations involved in training and professional development will also find helpful strategies for expanding their marketing capabilities, as will those teaching services and professional services courses in colleges and universities.

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Page Count

146

Publisher

Routledge

Published Date

ISBN 10

1317953169

ISBN 13

9781317953166

The Lone Star Gardener's Book of Lists

By: William D. Adams,Lois Trigg Chaplin

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The Lone Star Gardener's Book of Lists

By: William D. Adams,Lois Trigg Chaplin

An indispensable resource to all manner of flowers, fruits, vegetables, trees, and grasses, this collection of lists provide expert-tested recommendations for the plants best suited to Texas's unusual extremes. The gardening guidance provided applies to the entire state, including plants adapted to the wide diversity of climates and soil types.

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Page Count

209

Publisher

Taylor Trade Publications

Published Date

ISBN 10

0878331743

ISBN 13

9780878331741

Reengineering the University

How to Be Mission Centered, Market Smart, and Margin Conscious

By: William F. Massy

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Reengineering the University

How to Be Mission Centered, Market Smart, and Margin Conscious

By: William F. Massy

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change. An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways. Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line. "Massy's in-depth yet highly accessible analysis is a must-read for any academic leader."—Academic Leader "William Massy is a complex, deeply knowledgeable man: half hopeless romantic about the value and high purposes of higher education and half pragmatic engineer focused on costs, efficiency, and metrics. That combination proves to be just right for this wise and insightful book."—Michael S. McPherson, The Spencer Foundation "Reengineering the University spells out the efforts that William Massy has made throughout his extraordinary career to develop models to aid academic institutions in improving their cost efficiency and academic quality. Written in clear and concise form, academic administrators and faculty concerned about the future of their institutions should read it."—Ronald G. Ehrenberg, Cornell Higher Education Research Institute "This book is a game changer. It cogently deals with the problem of long-term sustainability of universities by addressing the core problems of quality in relation to cost and margin. Massy builds a strong case for his 'reengineering tools' which any university leader would find remarkably helpful in tackling critical issues of quality-conscious cost containment."—Paula Myrick Short, University of Houston "Reengineering the University is a tough love prescription for making the nation's colleges and universities more affordable by reengineering them to be more efficient. It is Bill Massy at his best."—Robert Zemsky, Founder of the Institute for Research on Higher Education at the University of Pennsylvania "Only Bill Massy could provide this perspective on an extraordinary moment in higher education, offering leaders a variety of adaptive tools and methods to engage this moment and strengthen the important work of creating sustainable futures for our universities."—John J. DeGioia, Georgetown University William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Honoring the Trust: Quality and Cost Containment in Higher Education, he is the former president of the Jackson Hole Higher Education Group.

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Page Count

305

Publisher

JHU Press

Published Date

ISBN 10

1421418991

ISBN 13

9781421418995

Book's by William Bitner

Handbook of Marketing Scales

Handbook of Marketing Scales

Arapaho Stories, Songs, and Prayers

Arapaho Stories, Songs, and Prayers

Marketing for Attorneys and Law Firms

Marketing for Attorneys and Law Firms

A Treatise on Wills

A Treatise on Wills

Working with Qualitative Data

Working with Qualitative Data

Modern Wittenberg

Modern Wittenberg

Genealogical Memoranda: Snively, A.D. 1659-A.D. 1882

Genealogical Memoranda: Snively, A.D. 1659-A.D. 1882

Testing of Metallic and Inorganic Coatings

Testing of Metallic and Inorganic Coatings

Professional Services Marketing

Professional Services Marketing

The Lone Star Gardener's Book of Lists

The Lone Star Gardener's Book of Lists

Reengineering the University

Reengineering the University

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