What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Launchpad is YOUR ultimate career search strategy guide, published quarterly with exclusive articles on up-to-date topics from the industry's top career experts. Launchpad is a publication of Career Rocketeer (www.CareerRocketeer.com), one of the fastest-growing career search, career development and personal branding blogs on the web today, welcoming ambitious career entrepreneurs of all ages and professions who are driven to "launch" their careers to greater heights. YOU are a Career Rocketeer. All you need is the right fuel to help you "take off" to success and to a better, more rewarding career experience. We like to think of our content as the premium fuel for your career jetpack. Whether you're reading articles in Launchpad or on our blog, we strive to provide you with insightful tips, tricks and secrets of the trade, personal expertise and experience, professional interviews and helpful research. We cover topics including: resume optimization, interviewing, personal branding, career search strategizing, relationship building, professional networking, the use of web 2.0 search tools, and much more.
Truly the most innovative fitness book on the market...but truly practical in every aspect. Fitness Review And Vann Times This is the kind of fitness book that I can use! Kingston Review This is something that anybody can pick up and put into practice. Bell Examiner This book is practical, but perfect for the person who wants to be healthy. The Lloyd Express
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
The second edition of the textbook is planned to become a MRW-textbook. It will be written by 389 eminent pediatricians and scientists from leading university hospitals and health centers in North America, Europe, Asia and Australia. Written with more than 425 chapters, the book will encompass virtually all pediatric subspecialties, covering every pediatric disease and organ system. Its strong clinical focus with a problem based approach will help practicing pediatricians, residents, medical students as well as family practitioners to manage sick children in a practical way, based on scientific evidence. Thus, it will become a valuable reference and resource for all health care practitioners dealing with pediatric patients.
This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
This book provides a complete and authoritative text that comprehensively covers all medical and surgical aspects of the paranasal sinuses and the diseases that affect them. Kennedy, Bolger, and Zinreich have recruited the best basic scientists, clinicians, and surgeons to contribute their expertise to this new work, the first on the subject in decades.
How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice.
By and large, Brazil's forests were not simply harvested by the Portugese colonists, but rather annihilated, and relatively little was extracted for the benefit of Brazilians, a tragedy perhaps worse than deforestation alone. Fruitless Trees aims to make sense of what at first glance appears to be the senseless destruction of Brazil's incomparable timber as a result of Portuguese colonial policies.
Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.
The concern over rising state violence, above all in Latin America, triggered an unprecedented turn to a global politics of human rights in the 1970s. Patrick William Kelly argues that Latin America played the most pivotal role in these sweeping changes, for it was both the target of human rights advocacy and the site of a series of significant developments for regional and global human rights politics. Drawing on case studies of Brazil, Chile, and Argentina, Kelly examines the crystallization of new understandings of sovereignty and social activism based on individual human rights. Activists and politicians articulated a new practice of human rights that blurred the borders of the nation-state to endow an individual with a set of rights protected by international law. Yet the rights revolution came at a cost: the Marxist critique of US imperialism and global capitalism was slowly supplanted by the minimalist plea not to be tortured.
The world's most comprehensive, well documented and well illustrated book on this subject. With extensive subject and geographic index. 152 photographs and illustrations - mostly color, Free of charge in digital format on Google Books.
Despite often violent fluctuations in nature, species extinction is rare. California red scale, a potentially devastating pest of citrus, has been suppressed for fifty years in California to extremely low yet stable densities by its controlling parasitoid. Some larch budmoth populations undergo extreme cycles; others never cycle. In Consumer-Resource Dynamics, William Murdoch, Cherie Briggs, and Roger Nisbet use these and numerous other biological examples to lay the groundwork for a unifying theory applicable to predator-prey, parasitoid-host, and other consumer-resource interactions. Throughout, the focus is on how the properties of real organisms affect population dynamics. The core of the book synthesizes and extends the authors' own models involving insect parasitoids and their hosts, and explores in depth how consumer species compete for a dynamic resource. The emerging general consumer-resource theory accounts for how consumers respond to differences among individuals in the resource population. From here the authors move to other models of consumer-resource dynamics and population dynamics in general. Consideration of empirical examples, key concepts, and a necessary review of simple models is followed by examination of spatial processes affecting dynamics, and of implications for biological control of pest organisms. The book establishes the coherence and broad applicability of consumer-resource theory and connects it to single-species dynamics. It closes by stressing the theory's value as a hierarchy of models that allows both generality and testability in the field.
Multidisciplinary in scope and fully up to date with the latest advances in medical oncology and more, Bland and Copeland's The Breast, 6th Edition, covers every clinically relevant aspect of the field: cancer, congenital abnormalities, hormones, reconstruction, anatomy and physiology, benign breast disease, and more. In a practical, easy-to-use format ideal for today’s busy practitioners, this truly comprehensive resource is ideal for surgical oncologists, breast surgeons, general surgeons, medical oncologists, and others who need to stay informed of the latest innovations in this complex and fast-moving area. Offers the most comprehensive, up-to-date information on the diagnosis and management of, and rehabilitation following, treatment for benign and malignant diseases of the breast. Updates include an extensively updated oncoplastic section and extended medical and radiation oncology sections. Delivers step-by-step clinical guidance highlighted by hundreds of superb illustrations that depict relevant anatomy and pathology, as well as medical and surgical procedures. Reflects the collaborative nature of diagnosis and treatment among radiologists, pathologists, breast and plastic surgeons, radiation and medical oncologists, geneticists and other health care professionals who contribute to the management of patients with breast disease. Includes access to procedural videos that provide expert visual guidance on how to execute key steps and techniques.
Forming connections between human performance and design, this new edition of Engineering Psychology and Human Performance examines human–machine interaction. The book is organized directly from a psychological perspective of human information processing, and chapters correspond to the flow of information as it is processed by a human being—from the senses, through the brain, to action—rather than from the perspective of system components or engineering design concepts. Upon completing this book, readers will be able to identify how human ability contributes to the design of technology; understand the connections within human information processing and human performance; challenge the way they think about technology’s influence on human performance; and show how theoretical advances have been, or might be, applied to improving human–machine interactions. This new edition includes the following key features: A new chapter on research methods Sections on interruption management and distracted driving as cogent examples of applications of engineering psychology theory to societal problems A greatly increased number of references to pandemics, technostress, and misinformation New applications Amplified emphasis on readability and commonsense examples Updated and new references throughout the text This book is ideal for psychology and engineering students, as well as practitioners in engineering psychology, human performance, and human factors. The text is also supplemented by online resources for students and instructors.
Illustrated with 14 maps and 5 portraits The 1807-14 war in the Iberian Peninsula was one of the most significant and influential campaigns of the Napoleonic Wars. Arising from Napoleon's strategic need to impose his rule over Portugal and Spain, it evolved into a constant drain on his resources. Sir Charles Oman's seven-volume history of the campaign is an unrivalled and essential work. His extensive use and analysis of French, Spanish, Portuguese and British participants' accounts and archival material, together with his own inspection of the battlefields, provides a comprehensive and balanced account of this most important episode in Napoleonic military history. Volume III covers the period from September 1809 to December 1810, when the French were consolidating their hold on Spain, crushing resistance and attempting to drive the British out of Portugal. However, they could not wholly defeat their opponents. The forces of the Spanish Regency Council, with British and Portuguese aid, held out against the siege of Cadiz. Wellington's Allied army fought a model defensive battle at Bussaco, stalling the French drive into Portugal and enabling the British and Portuguese forces to retire to the shelter of the Torres Vedras fortifications. Here the Allies' defence led to a strategic victory, blunting the French offensive, and ultimately forcing the French to abandon their invasion.
The Logical Foundations of Mathematics offers a study of the foundations of mathematics, stressing comparisons between and critical analyses of the major non-constructive foundational systems. The position of constructivism within the spectrum of foundational philosophies is discussed, along with the exact relationship between topos theory and set theory. Comprised of eight chapters, this book begins with an introduction to first-order logic. In particular, two complete systems of axioms and rules for the first-order predicate calculus are given, one for efficiency in proving metatheorems, and the other, in a "natural deduction" style, for presenting detailed formal proofs. A somewhat novel feature of this framework is a full semantic and syntactic treatment of variable-binding term operators as primitive symbols of logic. Subsequent chapters focus on the origin of modern foundational studies; Gottlob Frege's formal system intended to serve as a foundation for mathematics and its paradoxes; the theory of types; and the Zermelo-Fraenkel set theory. David Hilbert's program and Kurt Gödel's incompleteness theorems are also examined, along with the foundational systems of W. V. Quine and the relevance of categorical algebra for foundations. This monograph will be of interest to students, teachers, practitioners, and researchers in mathematics.
Cultivated Landscapes of Native Amazonia and the Andes examines Indian agriculture in South America. The focus is on field types and field technologies, including agricultural landforms such as terraces, canals, and drained fields, which have persisted for hundreds of years. What emerges is a picture of mostly successful indigenous farming practices in difficult environments--rain forests, savannahs, swamps, rugged mountains, and deserts.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.