Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
From the Preface: The purpose of this book is to explain the Western's popularity. While the Western itself may seem simple (it isn't quite), an explanation of its popularity cannot be; for the Western, like any myth, stands between individual human consciousness and society. If a myth is popular, it must somehow appeal to or reinforce the individuals who view it by communicating a symbolic meaning to them. This meaning must, in turn, reflect the particular social institutions and attitudes that have created and continue to nourish the myth. Thus, a myth must tell its viewers about themselves and their society. This study, which takes up the question of the Western as an American myth, will lead us into abstract structural theory as well as economic and political history. Mostly, however, it will take us into the movies, the spectacular and not-so-spectacular sagebrush of the cinema. Unlike most works of social science, the data on which my analysis is based is available to all of my readers, either at the local theater or, more likely, on the late, late show. I hope you will take the opportunity, whenever it is offered, to check my findings and test my interpretations; the effort is small and the rewards are many. And if your wife, husband, mother, or child asks you why you are wasting your time staring at Westerns on TV in the middle of the night, tell them firmly—as I often did—that you are doing research in social science. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1977. From the Preface: The purpose of this book is to explain the Western's popularity. While the Western itself may seem simple (it isn't quite), an explanation of its popularity cannot be; for the Western, like any myth, stands between individual human consc
The Central American port of Greytown was destroyed by the U.S. Navy in 1854 to "avenge an insult to the American Minister to Nicaragua," according to official history. Two weeks later, the New York Tribune reported the intrigues that really doomed the port: Greytown had been a hindrance to the supremacy of a U.S.-owned steamboat company and to the colonization plans of American land speculators. Both interests used pretexts to convince the U.S. government to level the town. When an American sued for damages, he lost, resulting in a case law still cited to justify military interventions without the Congressional approval required by the Constitution. This book corrects the record regarding the causes of Greytown's destruction, and challenges the case law, based as it is on a gross misapprehension of events.
Like his father, Lance Kincaid became a Texas Ranger. Unlike most Rangers, Lance befriended the Lipan Apaches and showed concern for their poor treatment by the U. S. Government. The Tribe respected Lance and made him a blood brother. He left the Rangers and joined the Union Army to fight in the Civil War, where he suffered a serious wound that caused him physical injuries and the loss of his memory. His only ties to his past were letters he was said to have received postmarked Bell County, Texas. He headed to Texas hoping to recover his memory. Upon his arrival in Bell County, he discovered his father had died at the hands of the Carpetbaggers. They had also confiscated his ranch. Lance became a U. S. Marshal and set out to find his father's killer, or killers. Over the next several years, he carried out several assignments and faced challenges from criminals, Indians and corrupt members of the Government. E-Town Showdown is the story of one of those assignments. As a U.S. Marshal, Lance Kincaid, and his deputy Hefty, arrived at Elizabethtown, New Mexico, finding themselves in the middle of the Colfax County War, being threatened by both sides and not knowing which side was in the right. They were tasked to find the fate of a missing Federal Surveyor, that was sent to E-Town by the Department of Interior to verify the boundaries of the, much disputed, 1.7 million-acre Maxwell Land Grant. During his investigation, he experienced challenges from the Apaches, The Santa Fe Ring, and the settlers living on the Grant. After surviving several attempts on his life, he finally reached the surprising answer concerning the fate of the missing Surveyor.
Learn how to drink like a Republican! Organized by president, this fun gift book is full of cocktail recipes, bar tips, and hysterical drinking anecdotes from all Republican White House administrations. Which president liked to mix whiskey, vodka, and orange juice? Who had a trick for hiding the labels of cheap wine? Drinking with the Republicans is the bar guide with a twist that all political buffs will enjoy! (Also check out the companion book, Drinking with the Democrats.)
The story of America’s westward migration is a powerful blend of fact and fable. Over the course of three decades, almost a million eager fortune-hunters, pioneers, and visionaries transformed the face of a continent—and displaced its previous inhabitants. The people who made the long and perilous journey over the Oregon and California trails drove this swift and astonishing change. In this magisterial volume, Will Bagley tells why and how this massive emigration began. While many previous authors have told parts of this story, Bagley has recast it in its entirety for modern readers. Drawing on research he conducted for the National Park Service’s Long Distance Trails Office, he has woven a wealth of primary sources—personal letters and journals, government documents, newspaper reports, and folk accounts—into a compelling narrative that reinterprets the first years of overland migration. Illustrated with photographs and historical maps, So Rugged and Mountainous is the first of a projected four-volume history, Overland West: The Story of the Oregon and California Trails. This sweeping series describes how the “Road across the Plains” transformed the American West and became an enduring part of its legacy. And by showing that overland emigration would not have been possible without the cooperation of Native peoples and tribes, it places American Indians at the center of trail history, not on its margins.
Between 1841 and 1866, more than 500,000 people followed trails to Oregon, California, and the Salt Lake Valley in one of the greatest mass migrations in American history. This collection of travelers' accounts of their journeys in the 1840s, the first volume in a new series of trail narratives, comprises excerpts from pioneer and missionary letters, diaries, journals, and memoirs-many previously unpublished-accompanied by biographical information and historical background.
Stroll through our country’s memorable moments—from George Washington at Mount Vernon to the days of Prohibition, from impeachment hearings to nuclear weapons negotiations—and discover the role that alcohol played in all of them with Mark Will-Weber’s Mint Juleps with Teddy Roosevelt: The Complete History of Presidential Drinking. As America transformed from fledgling nation to world power, one element remained constant: alcohol. The eighteenth century saw the Father of His Country distilling whiskey in his backyard. The nineteenth century witnessed the lavish expenses on wine by the Sage of Monticello, Honest Abe’s inclination toward temperance, and the slurred speech of the first president to be impeached. Fast forward to the twentieth century and acquaint yourself with Woodrow Wilson’s namesake whisky, FDR’s affinity for rum swizzles, and Ike's bathtub gin. What concoctions can be found in the White House today? Visit the first lady’s beehives to find out! In Mint Juleps with Teddy Roosevelt, you’ll learn: • Which Founding Fathers had distilleries in their backyards • The teetotalers versus the car-totalers • Whose expensive tastes in vintages led to bankruptcy • Which commanders in chief preferred whiskey to whisky • The 4 C’s: Cointreau, claret, Campari, and cocktails • The first ladies who heralded the “hair of the dog” and those who vehemently opposed it • The preferred stemware: snifter or stein? • Which presidents and staff members abstained, imbibed, or overindulged during Prohibition • Recipes through the ages: favorites including the Bermuda Rum Swizzle, Missouri Mule, and Obama’s White House Honey Ale So grab a cocktail and turn the pages of Mint Juleps with Teddy Roosevelt for a unique and entertaining look into the liquor cabinets and the beer refrigerators of the White House. Cheers!
The massacre at Mountain Meadows on September 11, 1857, was the single most violent attack on a wagon train in the thirty-year history of the Oregon and California trails. Yet it has been all but forgotten. Will Bagley’s Blood of the Prophets is an award-winning, riveting account of the attack on the Baker-Fancher wagon train by Mormons in the local militia and a few Paiute Indians. Based on extensive investigation of the events surrounding the murder of over 120 men, women, and children, and drawing from a wealth of primary sources, Bagley explains how the murders occurred, reveals the involvement of territorial governor Brigham Young, and explores the subsequent suppression and distortion of events related to the massacre by the Mormon Church and others.
This book discusses the cultural intentions of the founders of the first thoroughly commercial republic, the United States. The typical book on 'the culture' takes the view that commercial republicanism is the enemy of culture; this book tells a much more complex story, and measures the benefits and deficits of commercial republicanism in a way that does not sleight the very substantial achievements of commercial republicanism. The book looks at several critics of the commercial republic, 'left' and 'right'. These writers include Emerson, Whitman, Carlyle, Ruskin, Dewey, and Pound. The book concludes with chapters on two very different writers who take a comprehensive view of culture, nature, and the commercial republic: Allan Bloom and Jane Austen. Contents: Acknowledgments; Preface; Introduction: The Statesmanlike Sources of American Culture; Victorians Contra Commerce; Natural Right and the American Intellectual; American Historicist-Poets: Holmes and Whitman; An American Fascist: Ezra Pound; The American Left and the Culture of Sophistry; An American Philosopher?; The Politics of Self-Knowledge: Mansfield Park and the Refounding of the English Aristocracy; Conclusion: The Arts of Satiation; Endnotes; Index; Biographical Note.
I wish some of you would tell me the brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals." - President Abraham Lincoln, when confronted about General Ulysses Grant's excessive drinking. Blood, gunfire, and whiskey: they are the three things that defined Civil War battlefields. In this fascinating, booze-drenched history of the war that almost tore America apart, historian Mark Will-Weber (author of Mint Juleps with Teddy Roosevelt) weaves together lighthearted stories of drunken generals and out-of-control soldiers with the gritty reality of battlefields where whiskey was the only medicine-and sometimes the only food. Muskets and Applejack paints a full, complex picture of the surprisingly large role alcohol played in the Civil War: how it helped heal physical and emotional wounds, form friendships, and cause strife. Interspersed between stories from the battlefield are authentic recipes of soldiers' favorite drinks-from both sides of the Mason-Dixon line.
Newly updated 2021 edition features our newest President, Joe Biden! Just who was the 13th president, anyway? Yo Millard Fillmore combines colorful cartoons and comic book captions to make memorizing all 46 American presidents a fun, family-friendly activity. “Yo, Millard Fillmore! and Yo, Sacramento! are works of pure genius. I now know all the presidents and all the capitals of all the states. This is terrific. These books are fabulous, and witty, and a lot of fun.” – Pat Conroy, New York Times best-selling author In print continuously since 1992, Yo, Millard Fillmore! has delighted kids, parents, grandparents and teachers. Over 500,000 copies sold! Celebrating 30 years of fun learning for all! In Yo Millard Fillmore, you will find a fast, easy way to learn and memorize the U.S. Presidents in just 20 minutes or less! Crazy, full-color cartoons and comic book-style captions create a nonsense tale that will help you remember the names of all 46 presidents in chronological order. You'll also learn lots of fun facts and kid-friendly trivia about each president and the historical highlights from his term of office. Plus, this book is packed with mnemonics in the form of presidential puns, like “ray guns” for Ronald Reagan; “chef’s son” for Thomas Jefferson; “fill more” for Millard Fillmore; and “oh, baaah, ma” for Barack Obama. With five Quick Quizzes and a special section titled, “What You Need to Know if You Want to be President,” you'll soon be an authority on the highest office in the land - and have a lot of fun at the same time. Yo Millard Fillmore is perfect for kids 8-11 and provides lots of fun and learning for the whole family. Using the book’s simple mnemonic cartoons, you can surprise your friends by reciting all the presidents in a row, beginning with George Washington, our first president, all the way through to number 46, President Joe Biden.
The definitive biography of singer-songwriter Nick Lowe, best-known for "Cruel to Be Kind" and "(What's So Funny 'Bout) Peace, Love, and Understanding" Described as "Britain's greatest living songwriter," Nick Lowe has made his mark as a pioneer of pub rock, power-pop, and punk rock and as a producer of Elvis Costello, Graham Parker, the Damned, and the Pretenders. He has been a pop star with his bands Brinsley Schwarz and Rockpile, a stepson-in-law to Johnny Cash and June Carter Cash, and is the writer behind hits including "Cruel to Be Kind" and "(What's So Funny 'Bout) Peace, Love, and Understanding." In the past decades, however, he has distinguished himself as an artist who is equally acclaimed for the second act of his career as a tender yet sharp-tongued acoustic balladeer. Biographer Will Birch, who in addition to being a music writer was a drummer and songwriter with The Records, has known Lowe for over forty years and melds Lowe's gift as a witty raconteur with his own authoritative analysis of Lowe's background and the cultural scenes he exemplifies. Lowe's parallel fame as one of the best interviews in the business will contribute to this first look into his life and work--and likely the closest thing fans will get to an autobiography by this notoriously charming cult figure. This is not an authorized biography, but Lowe has given it his spiritual blessing and his management and label are fully on board. Cruel to Be Kind will be the colorful yet serious account of one of the world's most talented and admired musicians.
During the mid-nineteenth century, a quarter of a million travelers—men, women, and children—followed the “road across the plains” to gold rush California. This magnificent chronicle—the second installment of Will Bagley’s sweeping Overland West series—captures the danger, excitement, and heartbreak of America’s first great rush for riches and its enduring consequences. With narrative scope and detail unmatched by earlier histories, With Golden Visions Bright Before Them retells this classic American saga through the voices of the people whose eyewitness testimonies vividly evoke the most dramatic era of westward migration. Traditional histories of the overland roads paint the gold rush migration as a heroic epic of progress that opened new lands and a continental treasure house for the advancement of civilization. Yet, according to Bagley, the transformation of the American West during this period is more complex and contentious than legend pretends. The gold rush epoch witnessed untold suffering and sacrifice, and the trails and their trials were enough to make many people turn back. For America’s Native peoples, the effect of the massive migration was no less than ruinous. The impact that tens of thousands of intruders had on Native peoples and their homelands is at the center of this story, not on its margins. Beautifully written and richly illustrated with photographs and maps, With Golden Visions Bright Before Them continues the saga that began with Bagley’s highly acclaimed, award-winning So Rugged and Mountainous: Blazing the Trails to Oregon and California, 1812–1848, hailed by critics as a classic of western history.
London, 1893: Private enquiry agents Cyrus Barker and Thomas Llewelyn are called in to protect Tsesarevich Nicholas from nefarious forces as he travels to England for a royal wedding—inDance with Death, the next mystery in Will Thomas’s beloved series. In June of 1893, the future Nicholas II travels to London for a royal wedding, bringing with him his private security force and his ballerina mistress, Mathilde Kchessinska. Rumored to be the target of a professional assassin known only as La Sylphide, and the subject of conspiracies against his life by his own family who covet his future throne, Nicholas is protected by not only private security, but the professional forces of both England and Russia. All of these measures prove inadequate when Prince George of England is attacked by an armed anarchist who mistakes him for Nicholas. As a result, Barker and Llewelyn are brought in to help track down the assassin and others who might conspire against the life of the tsesarevich . The investigations lead them down several paths, including Llewelyn's old nemesis, the assassin Sofia Ilyanova. With Barker and Llewelyn both surviving separate attempts on their lives, the race is on to find both the culprit and the assassin they hired. Taking them through high society (including a masked ball at Kensington Palace) and low, chasing down motives both personal and political, Barker and Llewelyn must solve the case of their life before the crime of the century is committed.
Legal scholars and authorities generally agree that the law should be obeyed and should apply equally to all those subject to it, without favour or discrimination. Yet it is possible to see that in any legal system there will be situations when strict application of the law will produce undesirable results, such as injustice or other consequences not intended by the law as framed. In such circumstances the law may be changed but there may be broad policy reasons not to do so. The allied concepts of dispensation and economy grew up in the western and eastern traditions of the Christian church as mechanisms whereby an individual or a class of people could, by authority, be excused from obligations under a particular law in particular circumstances without that law being changed. This book uncovers and explores this neglected area of church life and law. Will Adam argues that dispensing power and authority exist in various guises in the systems of different churches. Codified and understood in Roman Catholic and Orthodox canon law, this arouses suspicion in the Church of England and in English law in general. The book demonstrates that legal flexibility can be found in English law and is integral to the law of the Church, to enable the Church today better to fulfil its mission in the world.
London, 1893 - deadly doings are afoot in the British Museum and private enquiry agents Cyrus Barker and Thomas Llewelyn must unravel a mystery involving a mummy, a giant ruby and a murder, in Will Thomas's Heart of the Nile. Cyrus Barker, along with his former assistant and now partner Thomas Llewelyn, is the premier enquiry agent in all of 19th century London, and beyond. They've thwarted the designs of villains and crooks off all sorts, helped Scotland Yard crack their most challenging cases, and worked for the Her Majesty's Government at the very highest levels. But nothing has been quite as challenging and dangerous as the latest case that comes to find them. In 1893, a volunteer at the British Museum makes a startling discovery. When examining a mummy in the museum's collection, he discovers there is a giant ruby in the shape of a heart buried in the chest of the mummy. Even more startling, the mummy might well be Cleopatra. The following morning, the volunteer is found floating in the Thames and the ruby has gone missing. Hired by the victim’s wife to learn the truth behind his death, Barker and Llewelyn find themselves in the crosshairs - now they must avoid a violent street gang, a ruthless collector, and the British Museum itself in order to find the killer and safeguard the gem.
An old time type western, about the old adage of, âone Ranger for one job, was the best way.â After delivering a prisoner for the Texas Rangers, Sam Mountain took a leave of absents to visit his sister-in-law and nephew. Sam didnât bother to tell anyone he was a Texas Ranger. From the time, he arrived until he finished taking care of business he was in constant danger. The Indians and most of the neighbors were afraid to go near Saddle Mountain even in the day light. The rustlers were wiping out the Circle M from stealing the cattle and horses to burning the ranch builds. Sam found the secret of Saddle Mountain. Also his true love if she would have him.
In Forty Acres and a Goat, Will D. Campbell (1924–2013) picks up where the award-winning Brother to a Dragonfly leaves off, accounting his adventures during the tumultuous civil rights era. As he navigates through the explosive 1960s, including pivotal moments like the integration of Little Rock High School and the assassination of Dr. Martin Luther King Jr., Brother Will finds his faith challenged. To further complicate matters, a series of jobs did not pan out as expected—pastorate in Louisiana, director of religious life at the University of Mississippi, and with the National Council of Churches—leaving Brother Will “with a call but no steeple.” In an effort to find his place as a preacher, he moves his family to a farm in rural Tennessee and fashions his own unique style of ministry and a maverick relationship with God, land, and all his fellow pilgrims.
Publishing alongside the world premiere of Christopher Nolan's third Batman film "The Dark Knight Rises", Will Brooker's new book explores Batman's twenty-first century incarnations. Brooker's close analysis of "Batman Begins" and "The Dark Knight" offers a rigorous, accessible account of the complex relationship between popular films, audiences, and producers in our age of media convergence. By exploring themes of authorship, adaptation and intertextuality, he addresses a myriad of questions raised by these films: did "Batman Begins" end when "The Dark Knight began? Does its story include the Gotham Knight DVD, or the 'Why So Serious' viral marketing campaign? Is it separate from the parallel narratives of the Arkham Asylum videogame, the monthly comic books, the animated series and the graphic novels? Can the brightly campy incarnations of the Batman ever be fully repressed by "The Dark Knight", or are they an intrinsic part of the character? Do all of these various manifestations feed into a single Batman metanarrative? This will be a vital text for film students and academics, as well as legions of Batman fans.
In 1857 President James Buchanan ordered U.S. troops to Utah to replace Brigham Young as governor and restore order in what the federal government viewed as a territory in rebellion. In this compelling narrative, award-winning authors David L. Bigler and Will Bagley use long-suppressed sources to show that—contrary to common perception—the Mormon rebellion was not the result of Buchanan's "blunder," nor was it a David-and-Goliath tale in which an abused religious minority heroically defied the imperial ambitions of an unjust and tyrannical government. They argue that Mormon leaders had their own far-reaching ambitions and fully intended to establish an independent nation—the Kingdom of God—in the West. Long overshadowed by the Civil War, the tragic story of this conflict involved a tense and protracted clash pitting Brigham Young's Nauvoo Legion against Colonel Albert Sidney Johnston and the U.S. Army's Utah Expedition. In the end, the conflict between the two armies saw no pitched battles, but in the authors' view, Buchanan's decision to order troops to Utah, his so-called blunder, eventually proved decisive and beneficial for both Mormons and the American republic. A rich exploration of events and forces that presaged the Civil War, The Mormon Rebellion broadens our understanding of both antebellum America and Utah's frontier theocracy and offers a challenging reinterpretation of a controversial chapter in Mormon annals.
Newly updated to include our newest President! Celebrating 25 years of fun learning for all with full color illustrations for the first time. Here's a fast, easy way to learn all the Presidents of the United States (forever) in less than 20 minutes! In no time at all, you will be able to remember the names of all 45 presidents - in chronological order. Crazy cartoons and comic-book style captions create a nonsense tale that will make it impossible for you to forget the presidents. You'll also learn lots of kid-friendly facts about each president and his term of office, some historical and hysterical highlights, and plenty of presidential puns. Ray guns for Reagan. Nicks on for Nixon. Fill more for Fillmore. Oh, Baaah, Ma for Obama. With five Quick Quizzes and What You Need to Know if You Want to be President, you'll soon be an authority on the highest office in the land - and having a lot of fun at the same time.
Will Croft Barnes (1858–1937) first came to Arizona as a cavalryman and went on to become a rancher, state legislator, and conservationist. From 1905 to 1935, his travels throughout the state, largely on horseback, enabled him to gather the anecdotes and geographical information that came to constitute Arizona Place Names. For this first toponymic encyclopedia of Arizona, Barnes compiled information from published histories, federal and state government documents, and reminiscences of "old timers, Indians, Mexicans, cowboys, sheep-herders, historians, any and everybody who had a story to tell as to the origin and meaning of Arizona names." The result is a book chock full of oddments, humor, and now-forgotten lore, which belongs on the night table as well as in the glove compartment. Barnes' original Arizona Place Names has become a booklover's favorite and is much in demand. The University of Arizona Press is pleased to reissue this classic of Arizoniana, which remains as useful and timeless as it was more than half a century ago.
Late in the Reagan years, three young men at Jerry Falwell's Liberty University formed the Christian rap group dc Talk. The trio put out a series of records that quickly secured their place at the forefront of contemporary Christian music. But, with their fourth studio album Jesus Freak (1995), dc Talk staked a powerful claim on the worldly market of alternative music, becoming an evangelical group with secular selling power. This book sets out to study this mid-90s crossover phenomenon-a moment of cultural convergence between Christian and secular music and an era of particular political importance for American evangelicalism. Written by two queer scholars with evangelical pasts, Jesus Freak explores the importance of a multifarious album with complex ideas about race, sexuality, gender, and politics-an album where dc Talk wonders, “What will people do when they hear that I'm a Jesus freak?” and evangelical fans stake a claim for Christ-like coolness in a secular musical world.
This brand new Dictionary of Agriculture and Land Management addresses the increasing overlap between agricultural sectors and the demands of the management of rural land and property. It covers the main areas of agricultural management, husbandry, environment, estate management, rural recreation, woodland and forestry, as well as general terms such as organizations, policies, and legislation. In over 2,000 clear and concise A to Z entries, it offers authoritative and up-to-date information, and the content is enhanced by entry-level web links that are listed on a dedicated companion website. Useful tables and line drawings complement the entries, and make this volume an excellent point of reference for anyone who needs a guide to agricultural terminology. The most up-to-date dictionary of its kind, it is a must-have for students of agriculture and land management, as well as for professionals in the agricultural and land-management sectors.
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