Whitney Lehmann's Books

The Public Relations Writer’s Handbook

By: Whitney Lehmann

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The Public Relations Writer’s Handbook

By: Whitney Lehmann

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

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293

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Routledge

Published Date

ISBN 10

1351261908

ISBN 13

9781351261906

The Public Relations Writer's Handbook

By: Whitney Lehmann

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The Public Relations Writer's Handbook

By: Whitney Lehmann

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--

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184

Published Date

ISBN 10

1351261924

ISBN 13

9781351261920

Social Media Theory and Communications Practice

By: Whitney Lehmann

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Social Media Theory and Communications Practice

By: Whitney Lehmann

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

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Page Count

192

Publisher

Taylor & Francis

Published Date

ISBN 10

1000900681

ISBN 13

9781000900682

Nucleic Acid Polymerases: The Two-Metal-Ion Mechanism and Beyond

By: Whitney Yin

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Nucleic Acid Polymerases: The Two-Metal-Ion Mechanism and Beyond

By: Whitney Yin

olymerases are the nucleotidyl transferases that are responsible for synthesizing DNA and RNA. They are crucial for essential cellular processes including cellular and viral genome replication, DNA repair and damage tolerance, and transcription. Consistent with their vital roles, polymerases are found in all domains of life. The overall chemistry employed by these enzymes is conserved but there are variations among the different groups of polymerases that confer different substrate specificities and nucleotide incorporation fidelities that allow them to be involved in a wide array of cellular activities. Since polymerases were first isolated more than six decades ago, we have made great progress in understanding how different polymerases have adapted to their specific roles. In this Research Topic we will focus on the enzymatic mechanisms of these enzymes and the relationships between polymerase structure and mechanism, to highlight common themes and unique adaptations.

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Page Count

118

Publisher

Frontiers Media SA

Published Date

ISBN 10

2832503829

ISBN 13

9782832503829

Orthopedic Massage

Theory and Technique

By: Whitney W. Lowe

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Orthopedic Massage

Theory and Technique

By: Whitney W. Lowe

Fully updated and revised Orthopedic Massage has been written for those interested in understanding and applying massage as an intervention for soft-tissue disorders. Recent research into the physiological effects of massage has strengthened the justification for its use in the treatment of soft-tissue pain and injury conditions. Orthopedic soft-tissue problems are common among the general population, whether from sports, occupational activities, or chronic pain. This text presents a comprehensive and in-depth look at the physiological nature of these conditions and the massage treatments most effective for their relief. A particular contribution this text makes is its validation for the role of massage in treating orthopedic conditions. In addition, it aims to help the clinician understand the relationship between the soft tissues to which they apply their techniques and the overall orthopedic disorder affecting their clients. Although written chiefly for massage practitioners, the lessons it teaches are relevant to any practitioner who is concerned with the treatment of soft-tissue injuries. Includes detailed technical information, extensive illustrations, and reliable reference material essential to everyday practice. Provides a comprehensive approach to treatment of common soft tissue pain and injury. Explains common orthopedic problems in detail, addressing biomechanics, kinesiology, and anatomy. Provides an in-depth discussion of the physiologic rationale for soft tissue treatments and explains those most effective for each condition. Integrates treatment approaches from across the field and gives detailed, easy-to-follow steps for their application. Compares traditional treatments with soft tissue manipulation for each problem discussed. Clearly links anatomy, physiology, and biomechanics with clinical practice. Designed for quick and easy reference with more than 200 high-quality full colour illustrations and numerous photos of treatment techniques. New clinical case studies and tips illustrate the techniques discussed. Now presented in full colour. New step-by-step photographs depict the techniques described in full detail. Increased artwork and photographs make learning more visual. Case studies demonstrate techniques and management in clinical practice Clinical hints and tips throughout. Greater guidance in treatment strategies to include 'Treatment Approaches' and 'Rehabilitation Protocol Considerations'.

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Page Count

311

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702040819

ISBN 13

9780702040818

The Differentiated Instruction Book of Lists

By: Jenifer Fox,Whitney Hoffman

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The Differentiated Instruction Book of Lists

By: Jenifer Fox,Whitney Hoffman

Hundreds of useful ideas for meeting the needs of each child The Differentiated Instruction Book of Lists is the definitive reference for DI for teachers in grades K-12. Ready for immediate use, it offers over 150 up-to-date lists for developing instructional materials, lesson planning, and assessment. Organized into 12 convenient sections, the book is full of practical examples, teaching ideas, and activities that can be used or adapted to meet students' diverse needs. Coverage includes curriculum design, lesson planning, instructional strategies, assessment, classroom management, strategies by subject area (from Language Arts to Math to Physical Education), new media, etc. Offers an easy-to-use guide that gives quick tips and methods to plan effectively for delivering truly differentiated lessons Filled with helpful DI lists, lesson plans, strategies, assessments, and more Jennifer Fox is the author of the bestselling book Your Child's Strengths The Differentiated Instruction Book of Lists is a hands-on guide for meeting the instructional needs of all students so that they can reach their full potential.

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Page Count

295

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470952393

ISBN 13

9780470952399

Simplify Your Spiritual Life

Spiritual Disciplines for the Overwhelmed

By: Donald Whitney

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Simplify Your Spiritual Life

Spiritual Disciplines for the Overwhelmed

By: Donald Whitney

Jesus faced incredible challenges and suffered agonizing trials, but there was simplicity in His relationship with His Father that we can emulate. And in that simplicity, we can realize our greatest fulfillment as believers. If your Bible study seems tedious and your prayer life wearisome, stop and rediscover how rewarding the simple Christian life can be.

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Page Count

176

Publisher

Tyndale House

Published Date

ISBN 10

1617471976

ISBN 13

9781617471971

History of Anglo-Latin Literature, 597-740

By: Whitney French Bolton

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History of Anglo-Latin Literature, 597-740

By: Whitney French Bolton

Taking as its chronological and geographical limits the period and area of Anglo-Saxon domination, this study provides a guide to the Latin literature that existed alongside the vernacular. It does so through a chronological survey of known works, based on a thorough examination of documents and of modern scholarship. It includes ample illustrative quotations, with accompanying English translations, and the forms associated with individual (although sometimes anonymous) writers, the histories, biographies, letters, poetry, treatises, and some liturgies. An important feature of the book is the very full bibliography, which is keyed to the text discussions. Originally published in 1967. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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Page Count

320

Publisher

Princeton University Press

Published Date

ISBN 10

1400877725

ISBN 13

9781400877720

Proclaiming the Gospel

First-Century Performance of Mark

By: Whitney Shiner

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Proclaiming the Gospel

First-Century Performance of Mark

By: Whitney Shiner

Scholars have long understood that the texts we now know as the Gospels were read aloud in the Greco-Roman world, but few have actually envisioned what a performance of the Gospel of Mark would have been like in the first century and how it would have shaped the experience of its audience. Proclaiming the Gospel shows us. Oral performances in the New Testament world were lively affairs. In the performance of Greco-Roman theater, readers lose their voices from the stress of emotional passages. Audiences cheer for philosophers as if at a rock concert, and in law courts, they are paid for their responses. Storytellers compete for attention with jugglers, and some speakers must fend off hostile crowds. Congregations at churches and synagogues cheer as if at the theater. Shiner reveals the ways that Mark wrote his Gospel to compete in this arena and how his audiences would have responded: applause for the miracles of Jesus, then an altogether different response at the cross. Whitney Shiner is Assistant Professor of Christian Origins at George Mason University, Fairfax, Virginia, and the author of Follow Me: Disciples in markan Rhetoric.

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239

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0826462200

ISBN 13

9780826462206

CCB

The Life and Century of Charles C. Burlingham, New York's First Citizen, 1858-1959

By: George Whitney Martin

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CCB

The Life and Century of Charles C. Burlingham, New York's First Citizen, 1858-1959

By: George Whitney Martin

Martin's narrative of this talented lawyer includes not only an account of his relationships with Mayor La Guardia and others, but also details about Burlingham's private life - his eccentric wife; his tragically afflicted son; and his daughter-in-law Dorothy Tiffany Burlingham, who took CCB's grandchildren off to Vienna, where she was analyzed by Sigmund Freud, and her children by Anna Freud."--BOOK JACKET.

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Page Count

726

Publisher

Macmillan

Published Date

ISBN 10

080907317X

ISBN 13

9780809073177

The Opera Companion

By: George Whitney Martin

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The Opera Companion

By: George Whitney Martin

Provides synopses of forty-seven operas, a history of the opera, and a glossary of operatic terms.

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Page Count

724

Publisher

Hal Leonard Corporation

Published Date

ISBN 10

1574671685

ISBN 13

9781574671681

Twentieth Century Opera

A Guide

By: George Whitney Martin

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Twentieth Century Opera

A Guide

By: George Whitney Martin

(Limelight). Martin provides a guide to opera that is sweeping in its scope, thorough in its detail, and authoritative in its commentary. He recalls a century of achievement in an art form that today enjoys unprecedented popularity and that has been generously enriched by challenging works in many cases yet to be fully recognized of the modern era.

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732

Publisher

Hal Leonard Corporation

Published Date

ISBN 10

0879102756

ISBN 13

9780879102753

Genomics

A Revolution in Health and Disease Discovery

By: Hans C. Andersson, MD,Whitney Stewart

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Genomics

A Revolution in Health and Disease Discovery

By: Hans C. Andersson, MD,Whitney Stewart

Over the past 50 years, scientists have made incredible progress in the application of genetic research to human health care and disease treatment. Innovative tools and techniques, including gene therapy and CRISPR-Cas9 editing, can treat inherited disorders that were previously untreatable, or prevent them from happening in the first place. You can take a DNA test to learn where your ancestors are from. Police officers can use genetic evidence to identify criminals—or innocents. And some doctors are using new medical techniques for unprecedented procedures. Genomics: A Revolution in Health and Disease Discovery delves into the history, science, and ethics behind recent breakthroughs in genetic research. Authors Whitney Stewart and Hans Andersson, MD, present fascinating case studies that show how real people have benefitted from genetic research. Though the genome remains full of mysteries, researchers and doctors are working hard to uncover its secrets and find the best ways to treat patients and cure diseases. The discoveries to come will inform how we target disease treatment, how we understand our health, and how we define our very identities.

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Page Count

139

Publisher

Millbrook Press

Published Date

ISBN 10

1728411580

ISBN 13

9781728411583

Hildebrandine Essays

By: J. P. Whitney

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Hildebrandine Essays

By: J. P. Whitney

Originally published in 1932, this book contains five essays on events during the reign of Pope Gregory VII, born Hildebrand of Sovana. Whitney also discusses the role played by Peter Damiani and Berengar of Tours in the dramatic political and religious events of the eleventh century. This book will be of value to anyone with an interest in church history and the role of the papacy in European history.

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Page Count

207

Publisher

Cambridge University Press

Published Date

ISBN 10

1107419255

ISBN 13

9781107419254

The Storm-god in the Ancient Near East

By: Alberto Ravinell Whitney Green

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The Storm-god in the Ancient Near East

By: Alberto Ravinell Whitney Green

Green traces these motifs through the Mesopotamian, Anatolian, Syrian, and Levantine regions; he argues that, in the end, Yahweh of the Bible can be identified as a storm-god, though certain unique characteristics came to be associated with him: he was the creator of all that is created and the self-existing god who needs no other."--BOOK JACKET.

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Page Count

383

Publisher

Eisenbrauns

Published Date

ISBN 10

1575060698

ISBN 13

9781575060699

The Public Relations Writer’s Handbook

By: Whitney Lehmann

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The Public Relations Writer’s Handbook

By: Whitney Lehmann

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Solve jigsaw puzzle

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293

Publisher

Routledge

Published Date

ISBN 10

1351261908

ISBN 13

9781351261906

Book's by Whitney Lehmann

The Public Relations Writer’s Handbook

The Public Relations Writer’s Handbook

The Public Relations Writer's Handbook

The Public Relations Writer's Handbook

Social Media Theory and Communications Practice

Social Media Theory and Communications Practice

Nucleic Acid Polymerases: The Two-Metal-Ion Mechanism and Beyond

Nucleic Acid Polymerases: The Two-Metal-Ion Mechanism and Beyond

Orthopedic Massage

Orthopedic Massage

The Differentiated Instruction Book of Lists

The Differentiated Instruction Book of Lists

Simplify Your Spiritual Life

Simplify Your Spiritual Life

History of Anglo-Latin Literature, 597-740

History of Anglo-Latin Literature, 597-740

Proclaiming the Gospel

Proclaiming the Gospel

CCB

CCB

The Opera Companion

The Opera Companion

Twentieth Century Opera

Twentieth Century Opera

Genomics

Genomics

Hildebrandine Essays

Hildebrandine Essays

The Storm-god in the Ancient Near East

The Storm-god in the Ancient Near East

The Public Relations Writer’s Handbook

The Public Relations Writer’s Handbook

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