Demonstrates, contrary to conventional wisdom, that European modernism developed not only in the great metropolitan centers, but also in provincial cities such as Jena. The conventional wisdom is that the cultural sea change that was European modernism arose in urban centers like Berlin, Paris, Munich, and Vienna. Meike G. Werner's book, now in English translation, is a study of modernism in the provinces. Taking the small provincial city of Jena as a paradigmatic case, it re-creates the very different social and intellectual framework in which modernist experimentation occurred beyond the metropolitan centers. Invented traditions, social and spatial "liminality," and new ideas of social and aesthetic transformation combined in Jena to create a unique moment of cultural innovation. In the years leading up to the First World War, the Jena publisher Eugen Diederichs envisioned and guided the development of this alternative modernism. Taken up by young writers including Diederichs's wife Helene Voigt-Diederichs, numerous intellectual outsiders from across Germany, Austria, and Switzerland, and members of the Free Student movement and of Jena's Sera Circle, this "other" modernism was above all a youth movement, full of energy and bold optimism. Figures such as Rudolf Carnap, Wilhelm Flitner, Hans Freyer, Karl Korsch, and Elisabeth Busse-Wilson emerged from this Jena paradigm. Werner pieces together the story of Jena's modernism in its full richness, complexity, and inner contradictions.
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
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