Wayne P. Steger's Books

A Citizen's Guide to Presidential Nominations

The Competition for Leadership

By: Wayne P. Steger

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A Citizen's Guide to Presidential Nominations

The Competition for Leadership

By: Wayne P. Steger

Presidential nominations in the United States can sometimes seem like a media circus, over-hyped and overly speculative. Even informed citizens might be tempted to tune them out. Yet understanding the process, one distinct to American politics, is crucial for civic participation. If presidential elections are about who will lead the nation, presidential nominations are about who appears on the ballot. This concise and coherent Citizen’s Guide examines who has power in presidential nominations and how this affects who we as citizens choose to nominate, and ultimately to sit in the Oval Office. Political scientist Wayne Steger defines the nominating system as a tension between an "insider game" and an "outsider game." He explains how candidates must appeal to a broad spectrum of elected and party officials, political activists, and aligned groups in order to form a winning coalition within their party, which changes over time. Either these party insiders unify early behind a candidate, effectively deciding the nominee before anyone casts a vote, or they are divided and the nomination is determined by citizens voting in the caucuses and primaries. Steger portrays how shifts in party unity and the participation of core party constituencies affect the options presented to voters. Amidst all this, the candidate still matters. Primaries with one strong candidate look much different than those with a field of weaker ones. By clearly addressing the key issues, past and present, of presidential nominations, Steger’s guide will be informative, relevant, and accessible for students and general readers alike.

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Page Count

154

Publisher

Routledge

Published Date

ISBN 10

1134069588

ISBN 13

9781134069583

Campaigns and Political Marketing

By: Wayne Steger,Sean Kelly,Mark Wrighton

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Campaigns and Political Marketing

By: Wayne Steger,Sean Kelly,Mark Wrighton

Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

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Page Count

222

Publisher

Routledge

Published Date

ISBN 10

1136446559

ISBN 13

9781136446559

A Citizen's Guide to Presidential Nominations

The Competition for Leadership

By: Wayne P. Steger

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A Citizen's Guide to Presidential Nominations

The Competition for Leadership

By: Wayne P. Steger

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

175

Publisher

Routledge

Published Date

ISBN 10

1134069510

ISBN 13

9781134069514

Book's by Wayne P. Steger

A Citizen's Guide to Presidential Nominations

A Citizen's Guide to Presidential Nominations

Campaigns and Political Marketing

Campaigns and Political Marketing

A Citizen's Guide to Presidential Nominations

A Citizen's Guide to Presidential Nominations

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