Warren J. Keegan's Books

Offensive Marketing

An Action Guide to Gaining Competitive Advantage

By: J. Hugh Davidson,Warren J. Keegan,Elyse Arno Brill

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Offensive Marketing

An Action Guide to Gaining Competitive Advantage

By: J. Hugh Davidson,Warren J. Keegan,Elyse Arno Brill

A practical, proven, process-driven approach to marketing stratically, successfully, and creatively.

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Page Count

421

Publisher

Routledge

Published Date

ISBN 10

0750674598

ISBN 13

9780750674591

Global Marketing Management

By: Warren J. Keegan,Elyse Arnow Brill

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Global Marketing Management

By: Warren J. Keegan,Elyse Arnow Brill

A leading MBA text in international marketing, with comprehensive cases.

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Page Count

479

Published Date

ISBN 10

0273768689

ISBN 13

9780273768685

Cardiovascular Magnetic Resonance

A Companion to Braunwald's Heart Disease E-Book

By: Warren J. Manning,Dudley J. Pennell

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Cardiovascular Magnetic Resonance

A Companion to Braunwald's Heart Disease E-Book

By: Warren J. Manning,Dudley J. Pennell

- Provides state-of-the-art coverage of CMR technologies and guidelines, including basic principles, imaging techniques, ischemic heart disease, right ventricular and congenital heart disease, vascular and pericardium conditions, and functional cardiovascular disease. - Includes new chapters on non-cardiac pathology, pacemaker safety, economics of CMR, and guidelines as well as new coverage of myocarditis and its diagnosis and assessment of prognosis by cardiovascular magnetic resonance, and the use of PET/CMR imaging of the heart, especially in sarcoidosis. - Features more than 1,100 high-quality images representing today's CMR imaging. - Covers T1, T2 and ECV mapping, as well as T2* imaging in iron overload, which has been shown to save lives in patients with thalassaemia major - Discusses the cost-effectiveness of CMR. - Provides state-of-the-art coverage of CMR technologies and guidelines, including basic principles, imaging techniques, ischemic heart disease, right ventricular and congenital heart disease, vascular and pericardium conditions, and functional cardiovascular disease. - Includes new chapters on non-cardiac pathology, pacemaker safety, economics of CMR, and guidelines as well as new coverage of myocarditis and its diagnosis and assessment of prognosis by cardiovascular magnetic resonance, and the use of PET/CMR imaging of the heart, especially in sarcoidosis. - Features more than 1,100 high-quality images representing today's CMR imaging. - Covers T1, T2 and ECV mapping, as well as T2* imaging in iron overload, which has been shown to save lives in patients with thalassaemia major. - Discusses the cost-effectiveness of CMR. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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Page Count

797

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323497373

ISBN 13

9780323497374

Marketing Plans That Work

By: Malcolm McDonald,Warren Keegan

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Marketing Plans That Work

By: Malcolm McDonald,Warren Keegan

This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.

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Page Count

268

Publisher

Butterworth-Heinemann

Published Date

ISBN 10

0750673079

ISBN 13

9780750673075

World War II

A Military History

By: Alan Warren

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World War II

A Military History

By: Alan Warren

In the First World War many battles on the Western Front had lasted weeks or months. All too often they degenerated into glacial and indecisive campaigns of attrition. By the 1930s, however, military science had recreated the possibility of a decisive battle. An unprecedented rate of technological change meant that a stream of new inventions were readily at hand for military innovators to exploit. Aircraft, armoured vehicles and new forms of motorised transport became available to make possible a fresh style of offensive warfare when the next European war began in 1939. A belief in the importance of effective war fighting was vital to the Nazi vision of Germany's future. Nazi Germany's political and military leaders aimed for rapid and decisive victory in battle. From 1939-45 new ideologies and new machines of war carried destruction across the globe. Alan Warren chronicles the sixteen most decisive battles of the Second World War, from the Blitzkrieg of Poland to the fall of Berlin.

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Page Count

539

Publisher

The History Press

Published Date

ISBN 10

0750979763

ISBN 13

9780750979764

Global Marketing, Global Edition

By: Warren J. Keegan,Mark C. Green

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Global Marketing, Global Edition

By: Warren J. Keegan,Mark C. Green

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

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Page Count

611

Publisher

Pearson Higher Ed

Published Date

ISBN 10

1292069554

ISBN 13

9781292069555

Rededicating America; Life and Recent Speeches of Warren G. Harding

By: Frederick E. Schortemeier

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Rededicating America; Life and Recent Speeches of Warren G. Harding

By: Frederick E. Schortemeier

Trieste Publishing has a massive catalogue of classic book titles. Our aim is to provide readers with the highest quality reproductions of fiction and non-fiction literature that has stood the test of time. The many thousands of books in our collection have been sourced from libraries and private collections around the world.The titles that Trieste Publishing has chosen to be part of the collection have been scanned to simulate the original. Our readers see the books the same way that their first readers did decades or a hundred or more years ago. Books from that period are often spoiled by imperfections that did not exist in the original. Imperfections could be in the form of blurred text, photographs, or missing pages. It is highly unlikely that this would occur with one of our books. Our extensive quality control ensures that the readers of Trieste Publishing's books will be delighted with their purchase. Our staff has thoroughly reviewed every page of all the books in the collection, repairing, or if necessary, rejecting titles that are not of the highest quality. This process ensures that the reader of one of Trieste Publishing's titles receives a volume that faithfully reproduces the original, and to the maximum degree possible, gives them the experience of owning the original work.We pride ourselves on not only creating a pathway to an extensive reservoir of books of the finest quality, but also providing value to every one of our readers. Generally, Trieste books are purchased singly - on demand, however they may also be purchased in bulk. Readers interested in bulk purchases are invited to contact us directly to enquire about our tailored bulk rates.

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Page Count

270

Publisher

Trieste Publishing

Published Date

ISBN 10

0649161327

ISBN 13

9780649161324

Book's by Warren J. Keegan

Offensive Marketing

Offensive Marketing

Global Marketing Management

Global Marketing Management

Cardiovascular Magnetic Resonance

Cardiovascular Magnetic Resonance

Marketing Plans That Work

Marketing Plans That Work

World War II

World War II

Global Marketing, Global Edition

Global Marketing, Global Edition

Rededicating America; Life and Recent Speeches of Warren G. Harding

Rededicating America; Life and Recent Speeches of Warren G. Harding

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