For courses in global marketing. Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The 9th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Provides state-of-the-art coverage of CMR technologies and guidelines, including basic principles, imaging techniques, ischemic heart disease, right ventricular and congenital heart disease, vascular and pericardium conditions, and functional cardiovascular disease. Includes new chapters on non-cardiac pathology, pacemaker safety, economics of CMR, and guidelines as well as new coverage of myocarditis and its diagnosis and assessment of prognosis by cardiovascular magnetic resonance, and the use of PET/CMR imaging of the heart, especially in sarcoidosis. Features more than 1,100 high-quality images representing today’s CMR imaging. Covers T1, T2 and ECV mapping, as well as T2* imaging in iron overload, which has been shown to save lives in patients with thalassaemia major Discusses the cost-effectiveness of CMR.
In the First World War many battles on the Western Front had lasted weeks or months. All too often they degenerated into glacial and indecisive campaigns of attrition. By the 1930s, however, military science had recreated the possibility of a decisive battle. An unprecedented rate of technological change meant that a stream of new inventions were readily at hand for military innovators to exploit. Aircraft, armoured vehicles and new forms of motorised transport became available to make possible a fresh style of offensive warfare when the next European war began in 1939. A belief in the importance of effective war fighting was vital to the Nazi vision of Germany's future. Nazi Germany's political and military leaders aimed for rapid and decisive victory in battle. From 1939-45 new ideologies and new machines of war carried destruction across the globe. Alan Warren chronicles the sixteen most decisive battles of the Second World War, from the Blitzkrieg of Poland to the fall of Berlin.
This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
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