A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
Erwin Schrödinger was a brilliant and charming Austrian, a great scientist, and a man with a passionate interest in people and ideas. In this, the first comprehensive biography of Schrödinger, Walter Moore draws upon recollections of Schrödinger's friends, family and colleagues, and on contemporary records, letters and diaries. Schrödinger's life is portrayed against the backdrop of Europe at a time of change and unrest. His best known scientific work was the discovery of wave mechanics, for which he was awarded the Nobel prize in 1933. Schrödinger led a very intense life, both in his scientific research and in his personal life. Walter Moore has written a highly readable biography of this fascinating and complex man, which will appeal not only to scientists but to anyone interested in the history of our times, and in the life and thought of one of the great men of twentieth-century science.
An absorbing selection of Walter Benjamin’s personal manuscripts, images, and documents The work of the great literary and cultural critic Walter Benjamin is an audacious plotting of history, art, and thought; a reservoir of texts, commentaries, scraps, and fragments of everyday life, art, and dreams. Throughout his life, Benjamin gathered together all kinds of artifacts, assortments of images, texts, and signs, themselves representing experiences, ideas, and hopes, each of which was enthusiastically logged, systematized, and analyzed by their author. In this way, Benjamin laid the groundwork for the salvaging of his own legacy. Intricate and intimate, Walter Benjamin’s Archive leads readers to the heart of his intellectual world, yielding a rich and detailed portrait of its author.
Focuses on the physical-chemical origins and structures formed by the association of aqueous, dispersed polysaccharides with related and unrelated chemical species. Covers the origin of polysaccharide supramolecular assemblies; polysaccharide molecular structures; gel formation and ultrastructure in food polysaccharides; structures and phase transitions of starch polymers; microcrystalline cellulose technology; cyclodextrins; starch-lipid interactions; interactions in whey protein/polysaccharide mixtures; and more.
“A vivid & sensitive portrait of a small, tradition-bound community coming to terms with modernity under the most adverse of conditions.” —Observer Review Many scholars have tried to assess Adolf Hitler’s influence on the German people, usually focusing on university towns and industrial communities, most of them predominately Protestant or religiously mixed. This work by Walter Rinderle and Bernard Norling, however, deals with the impact of the Nazis on Oberschopfheim, a small, rural, overwhelmingly Catholic village in Baden-Wuerttemberg in southwestern Germany. This incisively written book raises fundamental questions about the nature of the Third Reich. The authors portray the Nazi regime as considerably less “totalitarian” than is commonly assumed, hardly an exemplar of the efficiency for which Germany is known, and neither revered nor condemned by most of its inhabitants. The authors suggest that Oberschopfheim merely accepted Nazi rule with the same resignation with which so many ordinary people have regarded their governments throughout history. Based on village and county records and on the direct testimony of Oberschopfheimers, this book will interest anyone concerned with contemporary Germany as a growing economic power and will appeal to the descendants of German immigrants to the United States because of its depiction of several generations of life in a German village. “An excellent study. Describes in rich detail the political, economic, and social structures of a village in southwestern Germany from the turn of the century to the present.” —Publishers Weekly “A lively, informative treatise that puts a human face on history.” —South Bend Tribune “This very readable story emphasizes continuities within change in German historical development during the twentieth century.” —American Historical Review
State-of-the-art coverage of modern computational methods for the analysis and design of beams Analysis and Design of Elastic Beams presents computer models and applications related to thin-walled beams such as those used in mechanical and aerospace designs, where thin, lightweight structures with high strength are needed. This book will enable readers to compute the cross-sectional properties of individual beams with arbitrary cross-sectional shapes, to apply a general-purpose computer analysis of a complete structure to determine the forces and moments in the individual members, and to use a unified approach for calculating the normal and shear stresses, as well as deflections, for those members' cross sections. In addition, this book augments a solid foundation in the basic structural design theory of beams by: * Providing coverage of thin-wall structure analysis and optimization techniques * Applying computer numerical methods to classical design methods * Developing computational solutions for cross-sectional properties and stresses using finite element analyses Including access to an associated Web site with software for the analysis and design of any cross-sectional shape, Analysis and Design of Elastic Beams: Computational Methods is an essential reference for mechanical, aerospace, and civil engineers and designers working in the automotive, ship, and aerospace industries in product and process design, machine design, structural design, and design optimization, as well as students and researchers in these areas.
Die Studien und Texte zur Sozialgeschichte der Literatur (STSL) veröffentlichen seit 1975 herausragende literatur-, geschichts- und kulturwissenschaftliche Arbeiten zu vornehmlich deutscher Literatur vom Mittelalter bis zur Gegenwart. Schwerpunkt der literaturgeschichtlichen und theoretischen Abhandlungen sowie der Quellen- und Materialienbände ist das Verhältnis von literarischem Text und gesellschaftlich-historischem Kontext. Als maßgebliche Publikationsreihe einer seit den 1960er Jahren einflussreichen Sozialgeschichte der Literatur prägt STSL zugleich die literaturwissenschaftliche Diskussion über mögliche Austauschbeziehungen zwischen Literatur-, Geschichts- und Sozialwissenschaften.
The Myth of Power and the Self brings together Walter Sokel's most significant essays on Kafka written over a period of thirty-one years, 1966-1997. Franz Kafka (1883-1924) has come to be one of the most influential writers of the twentieth century. The Myth of Power and the Self brings together Walter Sokel's most significant essays on Kafka written over a period of thirty-one years, 1966-1997. This volume begins with a discussion of Sokel's 1966 pamphlet on Kafka and a summary of his 1964 book, Tragik und Ironie (Tragedy and Irony), which has never been translated into English, and includes several essays published in English for the first time. Sokel places Kafka's writings in a very large cultural context by fusing Freudian and Expressionist perspectives and incorporating more theoretical approaches--linguistic theory, Gnosticism, and aspects of Derrida--into his synthesis. This superb collection of essays by one of the most qualified Kafka scholars today will bring new understanding to Kafka's work and will be of interest to literary critics, intellectual historians, and students and scholars of German literature and Kafka.
Brings together techniques for the design and analysis of comparative studies. Methods include multivariate matching, standardization and stratification, analysis of covariance, logit analysis, and log linear analysis. Quantitatively assesses techniques' effectiveness in reducing bias. Discusses hypothesis testing, survival analysis, repeated measure design, and causal inference from comparative studies.
The bible of stress concentration factors—updated to reflect today's advances in stress analysis This book establishes and maintains a system of data classification for all the applications of stress and strain analysis, and expedites their synthesis into CAD applications. Filled with all of the latest developments in stress and strain analysis, this Fourth Edition presents stress concentration factors both graphically and with formulas, and the illustrated index allows readers to identify structures and shapes of interest based on the geometry and loading of the location of a stress concentration factor. Peterson's Stress Concentration Factors, Fourth Edition includes a thorough introduction of the theory and methods for static and fatigue design, quantification of stress and strain, research on stress concentration factors for weld joints and composite materials, and a new introduction to the systematic stress analysis approach using Finite Element Analysis (FEA). From notches and grooves to shoulder fillets and holes, readers will learn everything they need to know about stress concentration in one single volume. Peterson's is the practitioner's go-to stress concentration factors reference Includes completely revised introductory chapters on fundamentals of stress analysis; miscellaneous design elements; finite element analysis (FEA) for stress analysis Features new research on stress concentration factors related to weld joints and composite materials Takes a deep dive into the theory and methods for material characterization, quantification and analysis methods of stress and strain, and static and fatigue design Peterson's Stress Concentration Factors is an excellent book for all mechanical, civil, and structural engineers, and for all engineering students and researchers.
Available for the first time in English, this book has been considered the best single encyclopedia of the violin for 20 years. All aspects of the violin are covered: construction, history, and literature; violin playing and teaching; and violin virtuosos through the ages.
The history of medicinal drugs extends back to the earliest human civilizations, when the search began for natural materialsplant, animal, or mineralthat might possess the power to cure, alleviate, or avert maladies or wounds. The quest continues still, conducted now by scientists and doctors in the thousands and in the shadow of big pharma. The story abounds with human interest, populated as it is with geniuses and charlatans, with the inspired and the deluded, with self-sacrifice and self-aggrandizement. Medicine over the centuries has been pervaded by false doctrines amounting to superstitions, the causes of endless misery and numberless death, and there were truths not recognized for decades and longer. Finally, industry, and its profit motive, has become an inescapable presence, which is sometimes a blessing to some or a curse to others, a source sometimes of corruption or sometimes of dazzling progress. Which of these predominates, it is up to the reader to judge.
Living Grace is the most comprehensive expression of systematic theology for United Methodism to appear in the 1990's. Its authors, Bishop Walter Klaiber and Dr. Manfred Marquardt, are leading theologians of continental European United Methodism. Their work meets the long-felt need to provide partners in ecumenical dialog a clearer exposition of Methodism's theology, as founded upon biblical witness, apostolic heritage, the Protestant Reformation, and the Wesleyan Revival. The authors concede that Methodists are often regarded more as specialists in evangelization, ecclesial organization, or social engagement, than as representatives of a cogently articulated theology. Further, United Methodists today are frequently at the forefront of facilitating interchurch cooperation in worship and social outreach. It is the authors' hope that a clearer exposition of our common understanding could offer a foundation upon which the "vital Wesleyan accent" could better direct the Christian witness we are offering in the world. Their response to the challenge has produced a thoughtful attempt to find a solid theological basis for our identity as a church that will not only accent our distinctiveness but will also assist other faith communities to articulate their profiles of faith. In this first English edition, the work has been adapted for the American historical and social milieu. As such, it becomes a pathbreaking effort to articulate for our American constituency the global dimensions of a United Methodist theology, in which the American church is increasingly called to participate. Four emphases of the book are: Responsible Proclamation, Basics of a UMC theology; Universal Salvation; Personal Faith; and, Fullness of Christian Life and the Reality of Love.
In the summer of 1878 a yellow plague from the West Indies swept like a tornado up the Mississippi River to all but destroy the Port of Memphis. In less than a fortnight the population was reduced from 45,000 to 20,000 people. The Yellow Martyrs recreates scenes and events of this epidemic with accurate details and weaves them into a fictional plot of Dr. Collin Austin’s search for a mysterious Civil War treasure. At its onset the Yellow Fever epidemic aborted Austin’s search and he became committed to survival and helping the sick and dying people. He saw colleague after colleague die while caring for their patients. Heroines like Annie Cook, mistress of Mansion House bordello; Miss Ginny Moon, former spy for the Rebel Army; Sister Constance, Mother Superior at St. Mary’s Cathedral; and others, became immortalized by their service and noble deeds. Physicians were helpless and only the arrival of frost in the fall could terminate the malady. After the epidemic Austin and a freed-slave helper resumed the search. Clues led them to cemeteries, parks, public buildings and an island in the river. Austin’s ingenious plan to recover the treasure was successful.
Marking the centenary of Walter Benjamin's immensely influential essay, "Toward the Critique of Violence," this critical edition presents readers with an altogether new, fully annotated translation of a work that is widely recognized as a classic of modern political theory. The volume includes twenty-one notes and fragments by Benjamin along with passages from all of the contemporaneous texts to which his essay refers. Readers thus encounter for the first time in English provocative arguments about law and violence advanced by Hermann Cohen, Kurt Hiller, Erich Unger, and Emil Lederer. A new translation of selections from Georges Sorel's Reflections on Violence further illuminates Benjamin's critical program. The volume also includes, for the first time in any language, a bibliography Benjamin drafted for the expansion of the essay and the development of a corresponding philosophy of law. An extensive introduction and afterword provide additional context. With its challenging argument concerning violence, law, and justice—which addresses such topical matters as police violence, the death penalty, and the ambiguous force of religion—Benjamin's work is as important today as it was upon its publication in Weimar Germany a century ago.
Astronomy and Astrophysics Abstracts, which has appeared in semi-annual volumes since 1969, is devoted to the recording, summarizing and indexing of astronomical publications throughout the world. According to a resolution adopted at the 14th General Assembly in 1970 it is prepared under the aus pices of the International Astronomical Union. Astronomy and Astrophysics Abstracts aims to present a comprehensive doc umentation in all fields of astronomy and astrophysics. It is due to the ever lasting increase of the bulk of material that the information content of our regular volumes is growing seriously. Therefore, the need for detailed index informations allowing the performance of retrospective literature searches be comes more and more important. Volume 23/24-the second General Index of Astronomy and Astrophysics Abstracts - contains author and subject indexes to volumes II -14 and, respectively, 17-22. Thus, the astronomical and astrophysical literature of the whole five-year period 197 4 -1978 is cov ered by this volume. It is a pleasure to express our gratitude to Ms. Helga Ballmann, Ms. Monika Betz, Mr. Gernot Burkhardt, Ms. Lore Kiefert, Ms. Dagmar Roeder, Ms. Dimitra Roussou, and Mr. Werner Sanns for their kind support during the detailed preparation steps of the indexes.
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