Walter W Wymer, Jr's Books

Nonprofit and Business Sector Collaboration

Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

By: Sridhar Samu,Walter W Wymer, Jr

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Nonprofit and Business Sector Collaboration

Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

By: Sridhar Samu,Walter W Wymer, Jr

Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefitswhile avoiding the sometimes-hidden pitfallsof these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing agreements, and more. This informative book illustrates the motives for and expected outcomes of developing these collaborative business relationships, and then gets specific with insightful examinations of: the role that marketing plays in cross-sector collaboration alliances (strategic partnerships, symbiotic marketing, etc.) and the characteristics each partner and the partnership itself must have to succeed how the public's attitude toward a charity can change when the charity accepts corporate donations how existing perceptions of a company's ethics can affect a cause-related marketing campaign Pepsi's cause-related marketing campaigns in Spainhow they were perceived by the Spanish population, and their effect on the company's image there how nonprofits can create successful relationships with corporate sponsors and their customers how businesses and arts organizations can work together for their mutual benefit and more!

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Page Count

199

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Routledge

Published Date

ISBN 10

1136409807

ISBN 13

9781136409806

Current Issues in Political Marketing

By: Jennifer Lees-Marshment,Walter W Wymer, Jr

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Current Issues in Political Marketing

By: Jennifer Lees-Marshment,Walter W Wymer, Jr

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

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Page Count

318

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Routledge

Published Date

ISBN 10

1136792120

ISBN 13

9781136792120

Marketing Communications for Local Nonprofit Organizations

Targets and Tools

By: Teri Kline Henley,Walter W Wymer, Jr,Donald Self

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Marketing Communications for Local Nonprofit Organizations

Targets and Tools

By: Teri Kline Henley,Walter W Wymer, Jr,Donald Self

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

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Page Count

265

Publisher

Routledge

Published Date

ISBN 10

1136403647

ISBN 13

9781136403644

Volunteerism Marketing

New Vistas for Nonprofit and Public Sector Management

By: Walter W., Jr. Wymer

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Volunteerism Marketing

New Vistas for Nonprofit and Public Sector Management

By: Walter W., Jr. Wymer

Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volunteers in various fields. In Volunteerism Marketing, you will discover the characteristics that separate volunteers from non volunteers and the segmented characteristics of volunteers for differing venues. This information will assist you in attracting, training, and retaining the right volunteers for your organization. Some of the areas you will explore include: the differences between hospice volunteers and other types of volunteers the unique characteristics of hospital volunteers, such as these three social-lifestyle variables: the average number of hours served in a volunteer’s primary organization, the number of volunteer organizations in which the volunteer serves, and the volunteer’s frequency of attendance at religious services encouraging human organ donation with financial incentives exploring research that examines volunteerism as a part of social marketing utilizing the concept of market exchange to attract non-parents and the community as a whole as volunteers in public education Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is the single most current and comprehensive guide to the subject of volunteerism. This exceptional reference provides you with decisionmaking support in a wide variety of nonprofit settings and gives guidelines for future research. The segmented and descriptive case studies, charts and graphs found in this valuable book will assist you in understanding the characteristics of volunteers for differing fields, while giving you an edge on recruiting and retaining them!

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Page Count

204

Publisher

Routledge

Published Date

ISBN 10

1317957148

ISBN 13

9781317957140

Social Marketing

Advances in Research and Theory

By: Walter W. Wymer Jr,Debra Basil

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Social Marketing

Advances in Research and Theory

By: Walter W. Wymer Jr,Debra Basil

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

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Page Count

185

Publisher

Routledge

Published Date

ISBN 10

1136759719

ISBN 13

9781136759710

Nonprofit and Business Sector Collaboration

Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

By: Sridhar Samu,Walter W Wymer, Jr

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Nonprofit and Business Sector Collaboration

Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

By: Sridhar Samu,Walter W Wymer, Jr

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Solve jigsaw puzzle

Age

Page Count

199

Publisher

Routledge

Published Date

ISBN 10

1136409807

ISBN 13

9781136409806

Volunteerism Marketing

New Vistas for Nonprofit and Public Sector Management

By: Walter W., Jr. Wymer

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Volunteerism Marketing

New Vistas for Nonprofit and Public Sector Management

By: Walter W., Jr. Wymer

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

204

Publisher

Routledge

Published Date

ISBN 10

1317957148

ISBN 13

9781317957140

Book's by Walter W Wymer, Jr

Nonprofit and Business Sector Collaboration

Nonprofit and Business Sector Collaboration

Current Issues in Political Marketing

Current Issues in Political Marketing

Marketing Communications for Local Nonprofit Organizations

Marketing Communications for Local Nonprofit Organizations

Volunteerism Marketing

Volunteerism Marketing

Social Marketing

Social Marketing

Nonprofit and Business Sector Collaboration

Nonprofit and Business Sector Collaboration

Volunteerism Marketing

Volunteerism Marketing

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