Walter L. Baker's Books

The Price Advantage

By: Walter L. Baker,Michael V. Marn,Craig C. Zawada

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The Price Advantage

By: Walter L. Baker,Michael V. Marn,Craig C. Zawada

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

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Page Count

405

Publisher

John Wiley & Sons

Published Date

ISBN 10

047063300X

ISBN 13

9780470633007

Irwin and Rippe's Intensive Care Medicine

By: Craig M. Lilly,Richard S. Irwin,Walter A. Boyle,William F. Kelly

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Irwin and Rippe's Intensive Care Medicine

By: Craig M. Lilly,Richard S. Irwin,Walter A. Boyle,William F. Kelly

Covering both the theoretical and practical aspects of critical care,Irwin & Rippe’s Intensive Care Medicine, Ninth Edition, provides state-of-the-art, evidence-based knowledge for specialty physicians and non-physicians practicing in the adult intensive care environment. Drs. Craig M. Lilly, Walter A. Boyle, and Richard S. Irwin, along with a team of expert contributing authors and education expert, William F. Kelly, offer authoritative, comprehensive guidance from an interprofessional, collaborative, educational, and scholarly perspective, encompassing all adult critical care specialties.

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Page Count

7955

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975181468

ISBN 13

9781975181468

ACSM's Clinical Exercise Physiology

By: Walter R. Thompson,Cemal Ozemek

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ACSM's Clinical Exercise Physiology

By: Walter R. Thompson,Cemal Ozemek

Reflecting the unsurpassed quality and excellence synonymous with the American College of Sports Medicine, ACSM’s Clinical Exercise Physiology, second edition, provides an evidence-based approach to exercise as intervention for more than 35 conditions commonly encountered in practice — from a host of cardiovascular disorders to immunological/hematological disorders. Condition chapters are logically organized by disease types and divided into sections that cover specific conditions from a pathological and etiological perspective, with additional coverage of important considerations and foundational elements — such as screening, pharmacology, and electrocardiography — ensuring a complete view of clinical exercise physiology. Fully aligned with ACSM’s Guidelines for Exercise Testing and Prescription, 11th Edition, and updated throughout with new content and learning tools, this second edition provides total support for success in advanced undergraduate or graduate clinical exercise physiology courses, as well as the ACSM’s Clinical Exercise Physiology certification exam.

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1767

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975196805

ISBN 13

9781975196806

The Promise-Plan of God

A Biblical Theology of the Old and New Testaments

By: Walter C. Kaiser, Jr.

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The Promise-Plan of God

A Biblical Theology of the Old and New Testaments

By: Walter C. Kaiser, Jr.

What is the central theme of the Bible?Given the diversity of authorship, genre, and context of the Bible’s various books, is it evenpossible to answer such a question? Or in trying to do so, is an external grid being unnaturallysuperimposed on the biblical text?These are difficult questions that the discipline of biblical theology has struggled to answer.In this thoroughly revised and expanded edition of his classic Toward an Old Testament Theology,Walter Kaiser offers a solution to these unresolved issues. He proposes that there is indeeda unifying center to the theology and message of the Bible that is indicated and affirmed byScripture itself. That center is the promise of God. It is one all-encompassing promise of lifethrough the Messiah that winds itself throughout salvation history in both the Old and NewTestaments, giving cohesiveness and unity to the various parts of Scripture.After laying out his proposal, Kaiser works chronologically through the books of both testaments,demonstrating how the promise is seen throughout, how the various sub-themesof each book relate to the promise, and how God’s plan to fulfill the promise progressivelyunfolds. Here is a rich and illuminating biblical theology that will stir the emotion and theintellect.

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Page Count

434

Publisher

Zondervan Academic

Published Date

ISBN 10

0310866677

ISBN 13

9780310866671

The Uses of the Old Testament in the New

By: Walter C. Kaiser

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The Uses of the Old Testament in the New

By: Walter C. Kaiser

The debate over whether New Testament writers were entirely accurate in their quoting from the Old Testament has raged since before the turn of the century. This fundamental question has been one starting point in thought for both redaction and canon criticism. A majority of contemporary scholars have even agreed that New Testament writers (and readers) permissively interpreted the Old Testament text. Author Walter Kaiser, Jr., elucidates how this state of doctrinal affairs came about. He references the Old Testament text for accurate exegesis and content to answer the one question symbolizing the entire work: ÒHave the New Testament writers fairly cited the Old Testament quotations according to their real truth-intention and original writer's meaning in their attempt to show that the Messiah and many of the events in the first century A.D. church had indeed been anticipated by the O.T. writers?Ó The apostles preached and wrote while utterly convinced that Old Testament writing had anticipated the marvelous events they proclaimed. Did they give meaning to meaningless Old Testament texts? Did they squeeze fulfilled prophecy out of a dry passage? These are the central questions answered in this work.

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Page Count

287

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1579108253

ISBN 13

9781579108250

Black American Military Leaders

A Biographical Dictionary

By: Walter L. Hawkins

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Black American Military Leaders

A Biographical Dictionary

By: Walter L. Hawkins

This book is a revision, with greatly expanded inclusion criteria, of the 1993 African American Generals and Flag Officers: Biographies of Over 120 Blacks in the United States Military. It offers detailed, career-oriented summaries for men and women who often overcame societal obstacles to become ranking members of the armed forces. Persons from all branches are now included (Army, Navy, Air Force and Marine Corps), as well as the National Guard and Reserves.

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Page Count

560

Publisher

McFarland

Published Date

ISBN 10

1476612358

ISBN 13

9781476612355

Toward an Old Testament Theology

By: Walter C. Kaiser

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Toward an Old Testament Theology

By: Walter C. Kaiser

Exploring the difficulty in determining the true nature, method, scope, and motivation for Old Testament theology, this book proposes the promise of God as the center of Old Testament theology and applies the solution to each of its eras.

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Page Count

328

Publisher

Zondervan

Published Date

ISBN 10

0310371015

ISBN 13

9780310371014

Vaccines E-Book

By: Walter A. Orenstein,Paul A. Offit,Kathryn M. Edwards,Stanley A. Plotkin

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Vaccines E-Book

By: Walter A. Orenstein,Paul A. Offit,Kathryn M. Edwards,Stanley A. Plotkin

From the development of each vaccine to its use in reducing disease, Plotkin's Vaccines, 7th Edition, provides the expert information you need to provide optimal care to your patients. This award-winning text offers a complete understanding of each disease, as well as the latest knowledge of both existing vaccines and those currently in research and development. Described by Bill Gates as "an indispensable guide to the enhancement of the well-being of our world," Plotkin's Vaccines is a must-have reference for current, authoritative information in this fast-moving field. - Includes complete information for each disease, including clinical characteristics, microbiology, pathogenesis, diagnosis, and treatment, epidemiology, and public health and regulatory issues – plus complete information for each vaccine, including its stability, immunogenicity, efficacy, duration of immunity, adverse events, indications, contraindications, precautions, administration with other vaccines, and disease-control strategies. - Analyzes the cost-benefit and cost-effectiveness of different vaccine options. - Helps you clearly visualize concepts and objective data through an abundance of tables and figures. - Covers the new oral cholera and zoster vaccines, as well as newly licensed meningococcal group B vaccines and a newly licensed dengue vaccine. - Brings you up to date on successful human trials of Ebola vaccines, an enterovirus 71 vaccine licensed in China, and new recommendations and changes to polio vaccines. - Features a new chapter on maternal immunization. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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Page Count

2389

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323393012

ISBN 13

9780323393010

Human Communication as Narration

Toward a Philosophy of Reason, Value, and Action

By: Walter R. Fisher

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Human Communication as Narration

Toward a Philosophy of Reason, Value, and Action

By: Walter R. Fisher

This book addresses questions that have concerned rhetoricians, literary theorists, and philosophers since the time of the pre-Socratics and the Sophists: How do people come to believe and to act on the basis of communicative experiences? What is the nature of reason and rationality in these experiences? What is the role of values in human decision making and action? How can reason and values be assessed? In answering these questions, Professor Fisher proposes a reconceptualization of humankind as homo narrans, that all forms of human communication need to be seen as stories—symbolic interpretations of aspects of the world occurring in time and shaped by history, culture, and character; that individuated forms of discourse should be considered "good reasons"—values or value-laden warrants for believing or acting in certain ways; and that a narrative logic that all humans have natural capacities to employ ought to be conceived of as the logic by which human communication is assessed.

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Page Count

219

Publisher

Univ of South Carolina Press

Published Date

ISBN 10

1643362429

ISBN 13

9781643362427

Book's by Walter L. Baker

The Price Advantage

The Price Advantage

Irwin and Rippe's Intensive Care Medicine

Irwin and Rippe's Intensive Care Medicine

ACSM's Clinical Exercise Physiology

ACSM's Clinical Exercise Physiology

The Promise-Plan of God

The Promise-Plan of God

The Uses of the Old Testament in the New

The Uses of the Old Testament in the New

Black American Military Leaders

Black American Military Leaders

Toward an Old Testament Theology

Toward an Old Testament Theology

Vaccines E-Book

Vaccines E-Book

Human Communication as Narration

Human Communication as Narration

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