This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
It began in November 1896 when football was still in its infancy. About 500 people turned out on a soggy field in Worcester, Massachusetts to watch Holy Cross battler Boston College. That game initiated one of the great rivalries in football history. Itinvolved some of the most famous players and coaches to ever step on a football field. In its 91 years, the rivalry spawned controversy, contention, fierce competitiveness, elation, gloom, and great moments. It was also linked to heart-breaking tragedy. In the end, the rivalry of the two Jesuit colleges, Boston college and Holy Cross, would prove to be a microcosm of intercollegiate sports.
The book meets the needs of scholars and students of New Testament Studies, Rabbinics, Patristics/Byzantine Studies, and Galilean Studies for information on the localized historical development of Jewish-Christian interaction in the town of Capernaum through the integration of archaeological and literary sources"--
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Four Corners is a bare-knuckled debut novel about life, love, and violence along four states of the American southwest — both a savage, mean-streets thriller and a heartbreaking story of unfortunate love. For the better part of thirty-seven years, Frank Bruce has hobbled through life, dragging his hunger for amphetamines, alcohol, and crime behind him like a heap of tarnished weight. Now, emboldened by the love of his child-fiancé Maddie Nicole, Frank goes on the run through the drug underworld of the Southwest trying to save a young boy from his meth-riddled father and casino mogul grandfather. Caught in a cat-and-mouse chase but still determined to protect what he loves, Frank seeks help from his onetime mentor, legendary drug kingpin Jon Santer. But in doing so, Frank triggers a vile reckoning with his terrible, violent past.
“The Vanguards” is a humorous, nostalgic, and well-researched trek through the various avant-garde generations of the 20th century; that is, the “Lost Generation” with the Flappers and Bohemians, the “Beat Generation” with the Beatniks, the “Now Generation” and the Hippies, and the “Blank Generation” and the Punks. The four central characters are women from these succeeding generations. They’re joined by several male characters
Dorney Park was founded by Solomon Dorney in 1884. The park was owned by Dorney until the early 1900s, when Jacob Plarr assumed ownership. The Plarr family operated the park until 1985, with the exception of a brief period during which it was owned and operated by the local trolley company, the Allentown-Kutztown Traction Company. Originally a simple fish hatchery, Dorney Park expanded to include a hotel, casino, bowling alley, Ferris wheel, carousel, roller coaster, roller-skating rink, railroad rides, and many traditional mechanized rides and modern amusements. The park is known today as Dorney Park and Wildwater Kingdom. Dorney Park illustrates the development of one of America's greatest historic amusement parks. Among the vintage photographs and postcards one will find images of the Mill Chute, or the Tunnel of Love, as it was also known; the old wooden roller coaster under construction; the Zephyr train, a headliner in the park for many years; Castle Garden; the original Dentzel carousel; the racetrack; and the merry-go-rounds that were once a major attraction at the park.
Find out the easy way to use CompuServe to conduct business, join forums, or do research. This book explains just what a user needs to know to navigate through the many features of CompuServe. Includes tips on how to use CompuServe's financial services to make money or manage a budget. The book will also help the user to communicate through messages, conferencing, and classified ads.
This book explains the basics of programming, how Visual Basic works, and how to create simple Visual Basic programs, all in a fun and relaxed conversational style that's east to follow. Each chapter has a programming quiz that allows readers to practice newly learned skills.
Dummies 101: Visual Basic 5 Programming explains how to write programs in a way that even users with no prior experience with any programming language will understand. This easy-to-use tutorial provides clear, straightforward explanations. You also get plenty of sample programs that you can actually study and examine to get ideas for your own programs! Use this book as your guide from start to finish to write your own Visual Basic 5 program for fun, work, or profit -- fast! Inside, get the information you need now: Find step-by-step instructions for creating complete Visual Basic 5 programs Master the most common and more advanced features of Visual Basic, such as playing music, creating animation, and displaying movies with a Visual Basic program Discover shortcuts and tips to make Visual Basic programming easy Design a user interface using command buttons, check boxes, and pull-down menus Write BASIC code to make your program respond to the user Add ActiveX controls and Internet access features to your program Learn about Microsoft's new native code compiler
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