W. Cooper's Books

Explosives Engineering

By: Paul W. Cooper

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This graduate text, and Cooper's companion introductory text ('Introduction to the Technology of Explosives'), serve the same markets as the successful explosives reference by Meyer, now in its 4th edition. VCH also published the International Journal of Propellants, Explosives, and Pyrotechnics. The resulting package would give VCH the major presence in the field. This text presents the basic technologies used in the engineering of explosives and explosive systems, i.e., chemistry, burning, detonation, shock waves, initiation theories, scaling. The book is written for upper-division undergraduate or graduate-level scientists and engineers, and assumes a good grasp of basic physics, chemistry, mechanics and mathematic through calculus. It is based on lecture notes used for graduate courses at the Dept. of Energy Laboratories, and could serve as a core text for a course at schools of mining or military engineering. The intent of the book is to provide the engineer or scientist in the field with an understanding of the phenomena involved and the engineering tools needed to solve/ design/ analyze a broad range of real problems.

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561

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John Wiley & Sons

Published Date

ISBN 10

1119537177

ISBN 13

9781119537175

Fast Media, Media Fast

How to Clear Your Mind and Invigorate Your Life in an Age of Media Overload

By: Thomas W. Cooper Ph. D.,Thomas William Cooper

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Fast Media, Media Fast

How to Clear Your Mind and Invigorate Your Life in an Age of Media Overload

By: Thomas W. Cooper Ph. D.,Thomas William Cooper

Media overload threatens quality of life, relationships, and intellectual and social development of children. The author is a modern-day Thoreau, living for a month in a media-less Walden and has become an advocate for media responsibility. He shares his experiences, providing a guide on how to prepare, experiment, and learn during a media fast (or diet or blackout). He describes communities that are "no media" pockets of society, such as the Old Order Amish, who ban all electronic media. Readers learn how to find personal balance by stepping outside the media maelstrom.

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272

Publisher

AuthorHouse

Published Date

ISBN 10

1452085013

ISBN 13

9781452085012

My Years in Public Service

An Ecologist’S Venture into Government

By: Arthur W. Cooper

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My Years in Public Service

An Ecologist’S Venture into Government

By: Arthur W. Cooper

This is a retrospective on the five plus years I spent working at a high level in the North Carolina state government, my service as chairman of a congressionally established committee responsible for the development of a set of national forest planning regulations, and my thirteen years of service in North Carolinas coastal management commission.

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266

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AuthorHouse

Published Date

ISBN 10

1546200029

ISBN 13

9781546200024

Flatbed Ford

By: Ian W. Cooper

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Flatbed Ford

By: Ian W. Cooper

It seemed like a good idea at the time. Franklyn is going to California. He will work at a gas bar and start going out to auditions. It's midday and mid-summer in Kansas when a girl in a flatbed Ford slows down to take a look at him. She might be as crazy, or maybe just as desperate, as he is. A short story.

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Shalako Publishing

ISBN 10

1927957109

ISBN 13

9781927957103

Panentheism--The Other God of the Philosophers

From Plato to the Present

By: John W. Cooper

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Panentheism--The Other God of the Philosophers

From Plato to the Present

By: John W. Cooper

This landmark book--the first complete history of panentheism written in English--explores the subject through the lens of various thinkers and discusses how it has influenced liberation, feminist, and ecological theologies.

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368

Publisher

Baker Academic

Published Date

ISBN 10

0801027241

ISBN 13

9780801027246

Dynamic Economics

Quantitative Methods and Applications

By: Jerome Adda,Russell W. Cooper

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Dynamic Economics

Quantitative Methods and Applications

By: Jerome Adda,Russell W. Cooper

An integrated approach to the empirical application of dynamic optimization programming models, for students and researchers. This book is an effective, concise text for students and researchers that combines the tools of dynamic programming with numerical techniques and simulation-based econometric methods. Doing so, it bridges the traditional gap between theoretical and empirical research and offers an integrated framework for studying applied problems in macroeconomics and microeconomics. In part I the authors first review the formal theory of dynamic optimization; they then present the numerical tools and econometric techniques necessary to evaluate the theoretical models. In language accessible to a reader with a limited background in econometrics, they explain most of the methods used in applied dynamic research today, from the estimation of probability in a coin flip to a complicated nonlinear stochastic structural model. These econometric techniques provide the final link between the dynamic programming problem and data. Part II is devoted to the application of dynamic programming to specific areas of applied economics, including the study of business cycles, consumption, and investment behavior. In each instance the authors present the specific optimization problem as a dynamic programming problem, characterize the optimal policy functions, estimate the parameters, and use models for policy evaluation. The original contribution of Dynamic Economics: Quantitative Methods and Applications lies in the integrated approach to the empirical application of dynamic optimization programming models. This integration shows that empirical applications actually complement the underlying theory of optimization, while dynamic programming problems provide needed structure for estimation and policy evaluation.

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297

Publisher

MIT Press

Published Date

ISBN 10

0262547880

ISBN 13

9780262547888

C# Design Patterns

A Tutorial

By: James W. Cooper

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C# Design Patterns

A Tutorial

By: James W. Cooper

Design patterns are elegant, adaptable, and reusable solutions to everyday software development problems. Programmers use design patterns to organize objects in programs, making them easier to write and modify. C# Design Patterns: A Tutorial is a practical guide to writing C# programs using the most common patterns. This tutorial begins with clear and concise introductions to C#, object-oriented programming and inheritance, and UML diagrams. Each chapter that follows describes one of twenty-three design patterns, recommends when to use it, and explains the impact that it will have on the larger design. The use of every pattern is demonstrated with simple example programs. These programs are illustrated with screen shots and UML diagrams displaying how the classes interact. Design patterns will have an immediate impact on your work as you learn the following: Applying design patterns effectively in your day-to-day programming Using patterns to create sophisticated, robust C# programs The interaction of classes as demonstrated by UML diagrams Advancing your programming skills using design patterns Design patterns will not only enhance your productivity, but once you see how quickly and easily object-oriented code can be recycled, they will become an everyday part of your C# programming.

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417

Publisher

Addison-Wesley Professional

Published Date

ISBN 10

0672334313

ISBN 13

9780672334313

Challenges of the Muslim World

Present, Future and Past

By: William W. Cooper,Piyu Yue

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Challenges of the Muslim World

Present, Future and Past

By: William W. Cooper,Piyu Yue

This book provides a data-based approach to present and future developments in the Muslim world. It focuses on the economics of the Muslim world, including hot topics such as terrorism and oil-prices and also suggests an approach that deals with the high illiteracy rates and inadequate education facilities in many Muslim countries.

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333

Publisher

Emerald Group Publishing

Published Date

ISBN 10

0444532439

ISBN 13

9780444532435

The Classical and Christian Origins of American Politics

Political Theology, Natural Law, and the American Founding

By: Kody W. Cooper,Justin Buckley Dyer

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The Classical and Christian Origins of American Politics

Political Theology, Natural Law, and the American Founding

By: Kody W. Cooper,Justin Buckley Dyer

There has been a considerable amount of literature in the last 70 years claiming that the American founders were steeped in modern thought. This study runs counter to that tradition, arguing that the founders of America were deeply indebted to the classical Christian natural-law tradition for their fundamental theological, moral, and political outlook. Evidence for this thesis is found in case studies of such leading American founders as Thomas Jefferson and James Wilson, the pamphlet debates, the founders' invocation of providence during the revolution, and their understanding of popular sovereignty. The authors go on to reflect on how the founders' political thought contained within it the resources that undermined, in principle, the institution of slavery, and explores the relevance of the founders' political theology for contemporary politics. This timely, important book makes a significant contribution to the scholarly debate over whether the American founding is compatible with traditional Christianity.

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269

Publisher

Cambridge University Press

Published Date

ISBN 10

1009116037

ISBN 13

9781009116039

Thomas Hobbes and the Natural Law

By: Kody W. Cooper

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Thomas Hobbes and the Natural Law

By: Kody W. Cooper

Has Hobbesian moral and political theory been fundamentally misinterpreted by most of his readers? Since the criticism of John Bramhall, Hobbes has generally been regarded as advancing a moral and political theory that is antithetical to classical natural law theory. Kody W. Cooper challenges this traditional interpretation of Hobbes in Thomas Hobbes and the Natural Law. Hobbes affirms two essential theses of classical natural law theory: the capacity of practical reason to grasp intelligible goods or reasons for action and the legally binding character of the practical requirements essential to the pursuit of human flourishing. Hobbes’s novel contribution lies principally in his formulation of a thin theory of the good. This book seeks to prove that Hobbes has more in common with the Aristotelian-Thomistic tradition of natural law philosophy than has been recognized. According to Cooper, Hobbes affirms a realistic philosophy as well as biblical revelation as the ground of his philosophical-theological anthropology and his moral and civil science. In addition, Cooper contends that Hobbes's thought, although transformative in important ways, also has important structural continuities with the Aristotelian-Thomistic tradition of practical reason, theology, social ontology, and law. What emerges from this study is a nuanced assessment of Hobbes’s place in the natural law tradition as a formulator of natural law liberalism. This book will appeal to political theorists and philosophers and be of particular interest to Hobbes scholars and natural law theorists.

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413

Publisher

University of Notre Dame Pess

Published Date

ISBN 10

0268103046

ISBN 13

9780268103040

The Men Who Breached the Dams

617 Squadron 'The Dambusters

By: Alan W. Cooper

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The Men Who Breached the Dams

617 Squadron 'The Dambusters

By: Alan W. Cooper

First published to acclaim in 1982, this was author Alan Cooper's first publication before he went on to become a prolific writer of aviation history. As we approach the 70th Anniversary of the Dam Buster Raids, this re-print will make a timely addition to the library of any enthusiast wishing to mark the occasion, and any curious readers who wish to expand their knowledge of this key operation in World War II history. Painstaking research went into every aspect of an operation, which at the time and ever since has captured the imagination of the world. This forms an evocative history of one of the most successful operations of the Second World War carried out by the famous 617 Squadron and led by Guy Gibson. This account includes the whole lead up to the final mission; the development of the bouncing bomb, the forming of 617 Squadron and the intense course of training carried out to make the operation a success. The raid itself is viewed from both British and German camps; many of the aircrew who took part in 617 operations give their accounts, as do several Germans, including Albert Speer, the Armaments minister. There is a remarkable eyewitness account of the raid from a man who was a gunner on the Mohne dam itself, telling of the damage after the raid and how he and his companions shot down one of the attacking aircraft. The investigation is completed by an in-depth study into the effects of the operation, how far it proved successful and the true extent of the devastation it caused. Overall, the book recreates the excitement and aura of danger and uncertainty, which surrounded the Dam busters' mission, giving the reader the full story of one of the greatest episodes of the war. 'A fascinating record which will be difficult to better' Group Captain W.S.O. Randle, Aerospace

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250

Publisher

Casemate Publishers

Published Date

ISBN 10

178383062X

ISBN 13

9781783830626

Introduction to the Technology of Explosives

By: Paul W. Cooper,Stanley R. Kurowski

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Introduction to the Technology of Explosives

By: Paul W. Cooper,Stanley R. Kurowski

Introduction to the Technology of Explosives Paul W. Cooper and Stanley R. Kurowski Introduction to the Technology of Explosives is a clear and concise survey of the technologies and physical processes involved in explosive phenomena. The book is intended to provide the worker new to the field with sufficient background to understand problems that may arise and to interact intelligently with specialists in the field. The book covers the fundamentals of the chemistry of explosives; the mechanics of burning; sound, shock, and detonation; initiation and initiators; scaling in design and analysis; and off-the-shelf explosive devices. It provides the basic calculational skills needed to solve simple, first-order engineering design problems, and emphasizes the crucial importance of safety considerations. The book contains a broad range of data on explosive materials, and their properties and behavior, along with extensive lists of useful references. Example problems with solutions are provided in each technical area, as are descriptions and analysis of a wide variety of explosive devices. The book concludes with a thorough and comprehensive description of regulatory requirements for the classification, transportation, and storage of explosives, and an extensive guide to explosives safety in plant and test facilities. This book will be of interest to explosives technicians and engineers, government regulators, crime and accident scene investigators, and instructors in military, police, and FBI bomb schools.

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224

Publisher

John Wiley & Sons

Published Date

ISBN 10

047118635X

ISBN 13

9780471186359

Legs

By: Ian W. Cooper

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Legs

By: Ian W. Cooper

Brandon is out with the Slamster, touring the singles bars on a Friday night. The longest, sexiest legs anyone has seen in years walks in, but the Slamster strikes out. Out of the blue, Kim, owner of aforesaid legs, asks a dazzled Brandon to dance. He only wishes he knew if Kim was a boy or a girl. After two and a half years without a date, and not much in the way of prospects, the question is certainly a compelling one. A short story of ambiguous romance.

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Long Cool One Books

ISBN 10

1927957206

ISBN 13

9781927957202

Body, Soul, and Life Everlasting

Biblical Anthropology and the Monism-dualism Debate

By: John W. Cooper

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Body, Soul, and Life Everlasting

Biblical Anthropology and the Monism-dualism Debate

By: John W. Cooper

This widely acclaimed study of biblical anthropology is available once more along with a substantial new preface by the author. Fully engaged with theological, philosophical, and scientific discussions on the nature of human persons and their destiny beyond the grave, John Cooper's defense of "holistic dualism" remains the most satisfying and biblical response to come from the monism-dualism debate. First published in 1989, Body, Soul, and Life Everlasting is required reading for Christian philosophers, theologians, psychologists, and students interested in the mind-body question.

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276

Publisher

Wm. B. Eerdmans Publishing

Published Date

ISBN 10

0802846009

ISBN 13

9780802846006

Introduction to Dynamic Programming

International Series in Modern Applied Mathematics and Computer Science, Volume 1

By: Leon Cooper,Mary W. Cooper

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Introduction to Dynamic Programming

International Series in Modern Applied Mathematics and Computer Science, Volume 1

By: Leon Cooper,Mary W. Cooper

Introduction to Dynamic Programming introduces the reader to dynamic programming and presents the underlying mathematical ideas and results, as well as the application of these ideas to various problem areas. A large number of solved practical problems and computational examples are included to clarify the way dynamic programming is used to solve problems. A consistent notation is applied throughout the text for the expression of quantities such as state variables and decision variables. This monograph consists of 10 chapters and opens with an overview of dynamic programming as a particular approach to optimization, along with the basic components of any mathematical optimization model. The following chapters discuss the application of dynamic programming to variational problems; functional equations and the principle of optimality; reduction of state dimensionality and approximations; and stochastic processes and the calculus of variations. The final chapter looks at several actual applications of dynamic programming to practical problems, such as animal feedlot optimization and optimal scheduling of excess cash investment. This book should be suitable for self-study or for use as a text in a one-semester course on dynamic programming at the senior or first-year, graduate level for students of mathematics, statistics, operations research, economics, business, industrial engineering, or other engineering fields.

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300

Publisher

Elsevier

Published Date

ISBN 10

1483136620

ISBN 13

9781483136622

Introduction to Data Envelopment Analysis and Its Uses

With DEA-Solver Software and References

By: William W. Cooper,Lawrence M. Seiford,Kaoru Tone

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Introduction to Data Envelopment Analysis and Its Uses

With DEA-Solver Software and References

By: William W. Cooper,Lawrence M. Seiford,Kaoru Tone

Introduction to Data Envelopment Analysis and Its Uses: With DEA-Solver Software and References has been carefully designed by the authors to provide a systematic introduction to DEA and its uses as a multifaceted tool for evaluating problems in a variety of contexts. The authors have been involved in DEA's development from the beginning. William Cooper (with Abraham Charnes and Edwardo Rhodes) is a founder of DEA. Lawrence Seiford and Kaoru Tone have been actively involved as researchers and practitioners from its earliest beginnings. All have been deeply involved in uses of DEA in practical applications as well as in the development of its basic theory and methodologies. The result is a textbook grounded in authority, experience and substance.

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354

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387291229

ISBN 13

9780387291222

Brief Encounters with the Headless Woman of Lydia Mill

True Ghost Encounters and Strange Happenings

By: Donnie W. Cooper

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Brief Encounters with the Headless Woman of Lydia Mill

True Ghost Encounters and Strange Happenings

By: Donnie W. Cooper

HAUNTED PLACES EXIST all over the world and are visited by ghostly spirits from time to time. Some of these spirits make one appearance and never appear again, but some keep coming back to the same place over and over. The small community of Lydia in Clinton, South Carolina, is considered by many to be haunted. Several apparitions have appeared over the years at Lydia, but the most popular is known as the headless woman. Stories have existed for well over a hundred years about people that have seen her. Groups of people have hunted her many times, but she has never appeared to more than two people at one time. She has always appeared at the time and place of her own choosing. One thing is sure: if she does appear to someone, it will be a totally unexpected visit.

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100

Publisher

Xlibris Corporation

Published Date

ISBN 10

1465306560

ISBN 13

9781465306562

Python Programming with Design Patterns

By: James W. Cooper

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Python Programming with Design Patterns

By: James W. Cooper

Improve Your Python Code with Modern Object-Oriented Design Patterns To write clean, efficient, maintainable code, developers everywhere turn to design patterns. Now there's a Python-specific patterns guide that's friendly and practical enough for every Python developer, regardless of experience. Best-selling patterns author James W. Cooper presents visual, example-driven explanations of 23 proven patterns for writing superior object-oriented code. Through clear and intuitive code samples, he introduces modern techniques for creating Python objects that interact effectively in powerful, flexible programs. Python newcomers--including those moving from other languages--will find a succinct introduction designed to get them up to speed fast. Cooper's wide-ranging patterns coverage addresses abstract classes, multiple inheritance, GUI programming and widgets, graphical classes, drawing and plotting, math, databases, Python decorators, images, threads, iterators, creating executable code, and more. Throughout, his informal visual presentation makes patterns far easier to work with--so you can confidently build sophisticated programs that use Python's rich capabilities. Review the essentials of Python objects and visual programming Learn what design patterns are, and how they help you write better code Use creational patterns to enhance flexibility and avoid unnecessary complexity Apply structural patterns to ensure that program elements work together well in large programs Optimize communication between objects with behavioral patterns

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861

Publisher

Pearson

Published Date

ISBN 10

0137579853

ISBN 13

9780137579853

Data Envelopment Analysis

A Comprehensive Text with Models, Applications, References and DEA-Solver Software

By: William W. Cooper,Lawrence M. Seiford,Kaoru Tone

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Data Envelopment Analysis

A Comprehensive Text with Models, Applications, References and DEA-Solver Software

By: William W. Cooper,Lawrence M. Seiford,Kaoru Tone

This volume systematically details both the basic principles and new developments in Data Envelopment Analysis (DEA), offering a solid understanding of the methodology, its uses, and its potential. New material in this edition includes coverage of recent developments that have greatly extended the power and scope of DEA and have lead to new directions for research and DEA uses. Each chapter accompanies its developments with simple numerical examples and discussions of actual applications. The first nine chapters cover the basic principles of DEA, while the final seven chapters provide a more advanced treatment.

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492

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387452834

ISBN 13

9780387452838

Ukraine

By: Catherine W. Cooper,Zoran Pavlovic ́,Charles F. Gritzner

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Ukraine

By: Catherine W. Cooper,Zoran Pavlovic ́,Charles F. Gritzner

In turn ruled by the Golden Horde in the 13th century, the Grand Principality of Lithuania and Poland, then Russia and the Soviet Union, Ukraine's people strive to reclaim their identity. With a full-color format, essential facts and history at a glance, bibliography, and other study features, this work offers an introduction to this nation.

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121

Publisher

Infobase Publishing

Published Date

ISBN 10

1438105509

ISBN 13

9781438105505

The One-Day Marketing Plan

Organizing and Completing a Plan that Works

By: Roman G. Hiebing,Scott W. Cooper

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The One-Day Marketing Plan

Organizing and Completing a Plan that Works

By: Roman G. Hiebing,Scott W. Cooper

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

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347

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071458522

ISBN 13

9780071458528

Surprised by God

By: Gary W. Cooper

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Surprised by God

By: Gary W. Cooper

When God interrupts our lives with an unexpected event, we are faced with choices that will impact our ability to move forward. Gary Cooper experienced an unexpected event in his life that jolted him and sent him on a journey of spiritual renewal and self-discovery. As an immigrant from the Bahamas, Gary learned over the years to adjust to new, challenging, and unfamiliar circumstances to succeed with a fulfilling life. He was caught off guard, however, when a sudden crisis came into his life and confronted him with uncertainty he had never faced before. His story unfolds of how he found the fortitude to face a crisis and discover the strength and courage that is found only in God. Gary gives an honest, unvarnished account of his experience but also speaks with helpful tips in dealing with his crisis. His story concludes with an admonition and hope for our present society. Gary currently lives in Chattanooga, TN.

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Christian Faith Publishing, Inc.

Published Date

ISBN 10

1638448434

ISBN 13

9781638448433

Drug-Related Problems in Geriatric Nursing Home Patients

By: James W Cooper

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Drug-Related Problems in Geriatric Nursing Home Patients

By: James W Cooper

Medication mishaps can and do happen in nursing homes. This highly important new book focuses on the scope of drug-related problems (DRP) of misuse and adverse reaction to medications in the nursing home environment. Experts provide practical methods for detecting DRPs, they explain a systematic approach to preventing DRPs, and they document the magnitude of DRPs in the long term care setting. Each chapter of this timely book deals with a different type of drug-related problem and includes operational definitions, prevalence of the problem, and the actions needed to detect and minimize risk and prevent recurrence. A checklist at the end of each chapter aids readers in assessing specific problems in nursing homes, home health care, day care settings, and other locations in which medications are given to the elderly. Illustrative case examples are used throughout the text. With an emphasis on awareness and change, Drug-Related Problems in Geriatric Nursing Home Patients will be invaluable for pharmacists, physicians, and nurses who work in long term care; health care planners who need to be cognizant of the scope and magnitude of medication mishaps in the nursing home; administrators who are ultimately responsible for such problems. Students and educators will find the information, and especially the checklists, timely and practical.

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168

Publisher

CRC Press

Published Date

ISBN 10

1560240865

ISBN 13

9781560240860

Air Battle of the Ruhr

The RAF Offensive March–July 1943

By: Alan W. Cooper

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Air Battle of the Ruhr

The RAF Offensive March–July 1943

By: Alan W. Cooper

First published to acclaim in 1992, this book deals with the exploits of Bomber Command during their offensive against German Industry in the Ruhr during World War II. The author begins by describing the role of Bomber Command and goes on to define the Ruhr area and its great importance in terms of industrial output to the Germans. The author provides the statistics for bombers dispatched, the number, which actually got to the targets and those, which never made it for one reason or another. Air Battle of the Ruhr is a complete overview of a major aspect of the air war against mainland Germany a subject that has rarely been dealt with in such depth. This book fills in an important gap in the history of the Royal Air Force.

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342

Publisher

Pen and Sword

Published Date

ISBN 10

1783379936

ISBN 13

9781783379934

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman Hiebing,Scott Cooper,Steve Wehrenberg

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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman Hiebing,Scott Cooper,Steve Wehrenberg

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

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605

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McGraw Hill Professional

Published Date

ISBN 10

0071745572

ISBN 13

9780071745574

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