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Digital Impact

The Two Secrets to Online Marketing Success

By: Vipin Mayar,Geoff Ramsey

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Digital Impact

The Two Secrets to Online Marketing Success

By: Vipin Mayar,Geoff Ramsey

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

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Page Count

226

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118087747

ISBN 13

9781118087749

Digital Impact

The Two Secrets to Online Marketing Success

By: Vipin Mayar,Geoff Ramsey

Write a review Read reviews Take a Quiz Solve Book Puzzle

Digital Impact

The Two Secrets to Online Marketing Success

By: Vipin Mayar,Geoff Ramsey

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

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Page Count

298

Publisher

Wiley

Published Date

ISBN 10

0470905727

ISBN 13

9780470905722