When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting `to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created ? at first against tremendous odds and restrictive norms ? injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India?s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.
Beyond a Billion Ballots is an insightful advocacy of a range of political reforms aimed at making India a resurgent republic. In the process, the book reviews various challenges faced by democracy the world over, focussing on issues pertaining to the lack of robust development of its institutions, particularly the political parties. Holding the ‘crisis of purpose' in party politics responsible for the weak organisational health of parties, the author unfolds a link between activism bereft of ideology, representation sans results and democracy without deliverables. Written more from a practitioner's viewpoint, the book builds a strong case for liberating political parties from the trap of populist politics through a set of key systemic changes in India's democratic infrastructure.
Now thoroughly up-to-date, Clinical Gastrointestinal Endoscopy, 3rd Edition, by Drs. Vinay Chandrasekhara, Mouen Khashab, B. Joseph Elmunzer, and V. Raman Muthusamy, ensures that you stay current with the latest technology and techniques in GI endoscopy. An all-new editorial team, newly updated images, and a reorganized format make this reference an easy-to-use source of reliable information on a full range of topics, including anatomy, pathophysiology, and therapeutic management options, in addition to the latest GI procedures and technologies. - Offers state-of-the-art coverage of bariatric surgery, therapeutic EUS, device-assisted enteroscopy, image-guided therapy, intramural endotherapy, and much more. - Features 100 updated videos with author voiceovers, as well as 1,000 revised photographs, endoscopic images, and anatomical drawings. - Provides a fresh perspective and expert guidance from an entirely new editorial team. - Includes many more references per chapter, as well as further references online. - Presents material in a newly restructured, organ-based format for quick reference. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.
Social psychiatry is a branch of psychiatry that focuses on the interpersonal and cultural context of mental disorders and mental wellbeing. This book is a comprehensive guide to social psychiatry for psychiatrists, psychologists and mental health nurses. Divided into five sections, the text begins with an overview and the basics of social psychiatry. The following sections cover social dimensions of psychiatric disorders, social interventions and therapies, and social issues and mental health. The book is presented in an easy to read format and explains both theoretical and clinical aspects of psychosocial assessment and management. The multidisciplinary text features contributions from worldwide experts, as well as diagrams and tables to enhance learning. Key points Comprehensive guide to social psychiatry Covers both theoretical and clinical aspects of psychosocial assessment and management Multidisciplinary, international author team Features diagrams and tables to enhance learning
All over the world, people are experiencing increasing levels of stress due to a variety of reasons which include pressures at the workplace, marital or family stress and changing social mores, among others. This has contributed to deteriorating health and an alarming growth in lifestyle-related diseases, such as diabetes and chronic heart problems. The author presents an absorbing and comprehensive look at the concept of stress and explores its physiological effects, our body's stress responses and its results. He presents a guide to choosing the most appropriate techniques to manage stress a.
When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting `to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created ? at first against tremendous odds and restrictive norms ? injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India?s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.
This book examines the implementation of emerging technology projects in the service-based Indian IT sector. The title shows how emerging technologies impact IT-enabled Services (ITeS) organizations and examines the mobility prospects for engineers and students looking to enter the Indian IT sector. Indian IT, dominated by organizations offering ITeS, provides services to clients across the world. Fueling this sector’s growth are engineering graduates. Emerging technologies, such as AI, Big Data, Cloud, and Blockchain, have brought the IT and engineering education sectors to a crossroads with global implications. The IT sector is facing growing demands for new technology solutions from its clients, and it is engineering students who are expected to upskill in order to build these solutions. The volume provides a rare, bottom-up look at the intersection of technology, education and organizational structure, based on an ethnographic study. Emerging Technologies and the Indian IT Sector will be a helpful and unique resource for managers in ITeS grappling with emerging technologies, researchers looking at how emerging technologies impact organizations and for those developing innovative IT courses in higher education. Readers interested in the global structure of IT education and industry will also find a fresh, ethnographically-informed take on these issues.
This book examines the implementation of emerging technology projects in the service-based Indian IT sector. The title shows how emerging technologies impact IT-enabled Services (ITeS) organizations and examines the mobility prospects for engineers and students looking to enter the Indian IT sector. Indian IT, dominated by organizations offering ITeS, provides services to clients across the world. Fueling this sector’s growth are engineering graduates. Emerging technologies, such as AI, Big Data, Cloud, and Blockchain, have brought the IT and engineering education sectors to a crossroads with global implications. The IT sector is facing growing demands for new technology solutions from its clients, and it is engineering students who are expected to upskill in order to build these solutions. The volume provides a rare, bottom-up look at the intersection of technology, education and organizational structure, based on an ethnographic study. Emerging Technologies and the Indian IT Sector will be a helpful and unique resource for managers in ITeS grappling with emerging technologies, researchers looking at how emerging technologies impact organizations and for those developing innovative IT courses in higher education. Readers interested in the global structure of IT education and industry will also find a fresh, ethnographically-informed take on these issues.
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