This collection of remarkable stories depicts realistic vignettes of Himalayan life; from the predicament of hill women to the preservation of hill ecology and the devastation that callous commercialism brings to them. Standing out among these vignettes are stories of lust that depict a monk who has the passionate desires of any young man or nostalgia about courtesan life in Nawabi Lucknow, the tragic life of a village woman who becomes the fourth wife of an impotent man or the story of an estranged wife whose husband lives the secret life of a deviant in the title story and the touching love between a scrap seller and his wife. A Secret Life on The Alaknanda depicts various facets of life with a sensitivity that makes this collection memorable. Told in a traditional narrative this is a collection worthy of one's time.
Purchase the e-Book version of ‘Cosmetic Science' for B.Pharm 8th Semester, meticulously aligned with the PCI Syllabus. Published by Thakur Publication, this digital edition offers a comprehensive exploration of advanced instrumentation techniques at your fingertips. Upgrade your learning experience with the convenience and portability of an e-Book. Dive into the world of cutting-edge pharmaceutical instrumentation with ease. Get your copy today and embark on a journey of enhanced understanding.
1. In Transit 2. Those Were the Days 3. An Uneasy Transition 4. The Great Divide 5. Triumph and Decline 6. Turning Point 7. Lonely at the Top 8. Destiny and Doom 9. Charm vs Chasm 10. The Failed Messiah 11. Shotgun Marriage 12. A Dithering Withering Rao 13. Unity of Opposites 14. The Slide 15. Uncertain Future Sketches of Men at the Top Those Who Influenced Controversies Scandals Individual References Chronology Confession Bibliography Index
This transdisciplinary volume outlines the development of public health paradigms across the ages in a global context and argues that public health has seemingly lost its raison d’être, that is, a population perspective. The older, philosophical approach in public health involved a holistic, population-based understanding that emphasized historicity and interrelatedness to study health and disease in their larger socio-economic and political moorings. A newer tradition, which developed in the late 19th century following the acceptance of the germ theory in medicine, created positivist transitions in epidemiology. In the form of risk factors, a reductionist model of health and disease became pervasive in clinical and molecular epidemiology. The author shows how positivism and the concept of individualism removed from public health thinking the consideration of historical, social and economic influences that shape disease occurrence and the interventions chosen for a population. He states that the neglect of the multifactorial approach in contemporary public health thought has led to growing health inequalities in both the developed and the developing world. He further suggests that the concept of ‘social capital’ in public health, which is being hailed as a resurgence of holism, is in reality a sophisticated and extended version of individualism. The author presents the negative public policy consequences and implications of adopting methodological individualism through a discussion on AIDS policies. The book strongly argues for a holistic understanding and the incorporation of a rights perspective in public health to bring elements of social justice and fairness in policy formulations.
The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by television and competing multinational brands vying to expand their market in a liberalizing India, sports marketing, which in India is synonymous with cricket, exploded. The culmination of this process was the Indian Premier League (IPL), a brilliant marketing concept that was a win-win for players, sponsors, media and viewers alike. This book, written by two sports enthusiasts who are also ace sports marketers with a combined international experience of forty years in marketing, takes us on an engaging and informative journey through the highs and lows of sports marketing in India. Along the way, the authors explain what constitutes good sports marketing, how the market can be expanded, what the prospects are for sports other than cricket, and why the sports fan needs to be better treated. An incisive, heartfelt book that will appeal to sports fans, marketers, advertisers as well as administrators.
Fully Updated Hydrology Principles, Methods, and Applications Thoroughly revised for the first time in 50 years, this industry-standard resource features chapter contributions from a “who’s who” of international hydrology experts. Compiled by a colleague of the late Dr. Chow, Chow’s Handbook of Applied Hydrology, Second Edition, covers scientific and engineering fundamentals and presents all-new methods, processes, and technologies. Complete details are provided for the full range of ecosystems and models. Advanced chapters look to the future of hydrology, including climate change impacts, extraterrestrial water, social hydrology, and water security. Chow’s Handbook of Applied Hydrology, Second Edition, covers: · The Fundamentals of Hydrology · Data Collection and Processing · Hydrology Methods · Hydrologic Processes and Modeling · Sediment and Pollutant Transport · Hydrometeorologic and Hydrologic Extremes · Systems Hydrology · Hydrology of Large River and Lake Basins · Applications and Design · The Future of Hydrology
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